Best Web Analytics Software

Web analytics software provides businesses with tools to track and analyze website traffic, user behavior, and performance metrics. These solutions empower organizations to optimize their digital presence, enhance user experiences, and drive data-informed decisions. Web analytics tools are essential for understanding audience behavior, improving marketing strategies, and maximizing ROI. The best analytics solutions include features like real-time data tracking, customizable dashboards, goal tracking, and integration with marketing platforms. Advanced website analytics tools offer AI-driven insights, heatmaps, and conversion rate analysis to uncover trends and opportunities. Whether managing a small website or a complex digital ecosystem, these tools deliver the insights needed to grow and succeed. Explore top-rated web analytics software to gain a deeper understanding of your website’s performance. Choose solutions designed to enhance user engagement, optimize campaigns, and support business growth.

Last Updated: September 03, 2025

440 Software

List of Top Web Analytics Software | Best Web Analytics Tools

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Time on Site Tracking

User Interaction Tracking

Referral Tracking

Goal Setting/Tracking

Multiple Site Management

Campaign Management

Web Traffic Reporting

Pageview Tracking

Site Search Tracking

Keyword Tracking

Heatmaps

Funnel Analysis

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Web Analytics Software that is:

Onametrics is a web analytics software that provides businesses with detailed insights into website performance, visitor behavior, and content engagement. With tools for tracking page views, bounce rates, and conversion paths, Onametrics enables marketers to understand what drives user engagement and optimize their websites accordingly. The platform’s customizable dashboards allow users to visua... Read more about Onametrics

Free Trial

NA

Pricing Type

Contact Vendor

Location

Kenya

NoMoreAnalytics is a cutting-edge web analytics software designed to help businesses measure and optimize their online presence. Unlike traditional analytics tools, NoMoreAnalytics simplifies the process of tracking user behavior, traffic patterns, and conversion metrics, providing companies with actionable insights that lead to higher ROI. The software offers real-time analytics, helping teams mo... Read more about NoMoreAnalytics

Free Trial

NA

Pricing Type

$4.45 Per month

Location

Spain

Mangoo Analytics is a comprehensive web analytics software that helps businesses track, analyze, and optimize their online presence. The platform provides deep insights into website traffic, user behavior, and conversion metrics, enabling businesses to make data-driven decisions to improve their digital marketing strategies. Mangoo Analytics offers real-time tracking of key performance indicators ... Read more about Mangoo Analytics

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

VenueSpike is a marketing automation software that empowers businesses to streamline and optimize their marketing campaigns. With VenueSpike, users can create, schedule, and manage marketing content, automating routine tasks like email campaigns, customer segmentation, and lead nurturing. The platform provides robust analytics, offering insights into customer engagement, conversion rates, and camp... Read more about VenueSpike

Free Trial

NA

Pricing Type

$990 Per month

Location

United States

Sankey diagrams speak louder than tables

SankeyJourney is a diagram software specifically designed to create complex Sankey diagrams, which are useful for visualizing data flows and relationships within systems. Ideal for engineers, analysts, and data scientists, SankeyJourney provides intuitive tools to build and customize diagrams with ease. The software supports a variety of data inputs, allowing users to depict resource flows, energy... Read more about SankeyJourney

Free Trial

Available

Pricing Type

$19.99 Per user

Location

Belgium

RealtimeGA4 Dashboard is a powerful dashboard software that integrates with Google Analytics 4 (GA4) to provide businesses with real-time insights into website and app performance. This platform enables users to customize dashboards that display key metrics such as visitor demographics, engagement rates, and conversion trends, allowing for quick, data-driven decisions. RealtimeGA4 Dashboard’s in... Read more about RealtimeGA4 Dashboard

Free Trial

Available

Pricing Type

$2.99 Per month

Location

United Kingdom

Revmonk is an innovative lead generation software designed to help businesses identify, engage, and convert leads into loyal customers. The platform provides advanced tools to automate the lead generation process, from gathering contact information to nurturing prospects through targeted email campaigns. Revmonk uses AI-powered algorithms to analyze customer behavior and segment leads based on the... Read more about Revmonk

Free Trial

Available

Pricing Type

$0 Per user

Location

India

Sitelitics is a powerful web analytics software designed to help businesses track, measure, and optimize their online presence. The platform provides in-depth insights into website traffic, user behavior, and conversion rates, allowing businesses to understand how visitors interact with their sites. With Sitelitics, users can track key metrics such as bounce rates, session duration, and page views... Read more about Sitelitics

Free Trial

NA

Pricing Type

Contact Vendor

Location

Sri Lanka

Superlytics is an advanced web analytics software that provides businesses with deep insights into their website’s performance, user behavior, and digital marketing effectiveness. With its easy-to-use dashboard, Superlytics helps businesses monitor key metrics like page views, bounce rates, conversion rates, and user engagement, enabling data-driven decision-making. The software allows users to ... Read more about Superlytics

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Trustlytics is a comprehensive web analytics software that helps businesses monitor, analyze, and optimize their online presence. Designed to track website performance, user behavior, and engagement metrics, Trustlytics provides valuable insights into how visitors interact with your site. By understanding user journeys, businesses can identify opportunities for improvement, enhance customer experi... Read more about Trustlytics

Free Trial

NA

Pricing Type

$7 Per month

Location

Switzerland

REVHubPro is an intuitive and powerful web analytics software designed to help businesses monitor, analyze, and optimize their online presence. With this tool, users can track key website metrics such as traffic, user behavior, conversion rates, and page performance in real time. REVHubPro provides detailed insights into website performance, helping businesses identify areas for improvement and ta... Read more about REVHubPro

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Voiice is a comprehensive web analytics software designed to help businesses track and analyze website traffic, user behavior, and performance. The platform provides real-time insights into how visitors interact with a website, allowing businesses to understand user intent, optimize the user experience, and increase conversions. Voiice’s intuitive dashboard displays key performance metrics such ... Read more about Voiice

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

Take Advantage with the SEO Tools you need complete with AI

SEOAI is an intelligent SEO software platform designed to help businesses improve their online visibility and rank higher in search engine results. Powered by artificial intelligence, SEOAI offers a comprehensive suite of tools that automate and optimize the SEO process, from keyword research to on-page and off-page optimization. The platform's AI algorithms analyze competitors’ SEO strategies, ... Read more about SEOAI

Free Trial

Available

Pricing Type

Contact Vendor

Location

Spain

Actionable insights for onchain apps

Track web3 growth metrics: Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time. Real-time activity feed: See what users are doing in real-time. Uncover hidden drop-off points and retention drivers. Onchain Attribution: Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from. ... Read more about Formo.so

Free Trial

7 Days

Pricing Type

Contact Vendor

Location

Vietnam

Deeper Insights. Smarter Defense. Real-time click fraud protection powered by advanced web analytics.

Hitprobe goes beyond basic web analytics by offering detailed insights into traffic legitimacy, session quality, and user engagement. It tracks how users interact with pages, identifies exit points, and flags unusual behaviour. This helps marketers distinguish between high-value visitors and harmful traffic, enabling more informed decisions to improve website performance and conversion outcomes. Read more about Hitprobe

Free Trial

14 Days

Pricing Type

Contact Vendor

Location

United Kingdom

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Frequently Asked Questions

Web analytics software helps track, measure, and analyze website performance, user behavior, and digital marketing effectiveness.

Marketers, web developers, business owners, data analysts, and eCommerce teams use it to improve websites and understand visitors.

It collects data through tracking code placed on your website, then processes it into reports on traffic, engagement, conversions, and more.

It gathers metrics like page views, session duration, bounce rate, traffic sources, conversions, and user demographics.

It helps improve website performance, measure campaign ROI, understand audience behavior, and guide business decisions.

Yes, by analyzing what channels drive traffic and conversions, you can optimize your campaigns.

Yes, you can spot slow-loading pages, high-exit points, or navigation problems.

Yes, behavior data and heatmaps (on some platforms) highlight areas to improve design or flow.

Yes, content insights reveal which blog posts or pages drive traffic and engagement.

It provides insights to improve ROI, customer retention, digital marketing, and website usability.

Important features include real-time tracking, user segmentation, goal setting, funnel analysis, reporting, and integrations.

Consider ease of use, integrations, data depth, pricing, reporting features, and your business goals.