Best Web Analytics Software

Web analytics software provides businesses with tools to track and analyze website traffic, user behavior, and performance metrics. These solutions empower organizations to optimize their digital presence, enhance user experiences, and drive data-informed decisions. Web analytics tools are essential for understanding audience behavior, improving marketing strategies, and maximizing ROI. The best analytics solutions include features like real-time data tracking, customizable dashboards, goal tracking, and integration with marketing platforms. Advanced website analytics tools offer AI-driven insights, heatmaps, and conversion rate analysis to uncover trends and opportunities. Whether managing a small website or a complex digital ecosystem, these tools deliver the insights needed to grow and succeed. Explore top-rated web analytics software to gain a deeper understanding of your website’s performance. Choose solutions designed to enhance user engagement, optimize campaigns, and support business growth.

Last Updated: September 03, 2025

440 Software

List of Top Web Analytics Software | Best Web Analytics Tools

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Time on Site Tracking

User Interaction Tracking

Referral Tracking

Goal Setting/Tracking

Multiple Site Management

Campaign Management

Web Traffic Reporting

Pageview Tracking

Site Search Tracking

Keyword Tracking

Heatmaps

Funnel Analysis

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Web Analytics Software that is:

💎 An Open Source, privacy-focused and progressive analytics service.

Prisme Analytics is a comprehensive web analytics solution that offers deep insights into your website's performance and user behavior. With quick setup, intuitive dashboards, and custom event tracking, it provides detailed data on traffic sources, user engagement, and conversion rates. Prisme's privacy-first approach ensures compliance with data protection regulations while delivering powerful a... Read more about Prisme Analytics

Free Trial

30 Days

Pricing Type

Contact Vendor

Location

France

Resultrak is a powerful marketing automation software designed to help businesses streamline their marketing efforts and drive engagement. This platform enables users to create and manage targeted marketing campaigns across multiple channels, including email, social media, and online advertising. Resultrak features advanced segmentation and personalization tools, ensuring that messages reach the r... Read more about Resultrak

Free Trial

Available

Pricing Type

$25 Per user

Location

United States

c*neo is a comprehensive investment management software designed to support financial institutions and wealth managers in managing their investment portfolios. The software offers tools for tracking assets, analyzing market trends, and optimizing investment strategies. With real-time data integration, c*neo provides accurate insights into portfolio performance, helping users make informed decision... Read more about c*neo

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

StreamAnalyst is a web analytics software designed to provide businesses with detailed insights into website traffic, user behavior, and engagement metrics. The platform offers tools for tracking visitor interactions, analyzing page performance, and identifying areas for improvement. With real-time analytics, StreamAnalyst helps businesses monitor their website’s performance and make data-driven... Read more about StreamAnalyst

Free Trial

Available

Pricing Type

$111 Per user

Location

Belgium

Infogamy is a robust lead management software designed to streamline the process of capturing, tracking, and nurturing leads for businesses. With its intuitive interface and powerful features, Infogamy enables sales teams to manage leads efficiently from initial contact through to conversion. Users can categorize leads based on various criteria, ensuring tailored communication and follow-up strate... Read more about Infogamy

Free Trial

Available

Pricing Type

$59 Per user

Location

Israel

Attribution.io is a powerful web analytics software designed to provide businesses with actionable insights into their online marketing performance. This platform offers tools to track user interactions across multiple channels, allowing organizations to understand how various marketing efforts contribute to conversions. With its user-friendly interface, Attribution.io enables marketers to visuali... Read more about Attribution.io

Free Trial

Available

Pricing Type

$60 Per feautre

Location

United States

Leadtosale is a powerful Call Tracking Software designed to help businesses monitor, analyze, and optimize their telephone interactions to drive sales and enhance customer service. This comprehensive platform offers a wide range of features, including call tracking, call recording, keyword tracking, conversion tracking, and detailed reporting, ensuring that all aspects of call management are handl... Read more about Leadtosale

Free Trial

Available

Pricing Type

$49 Per feautre

Location

New Zealand

ClickStory is a powerful web analytics software that provides businesses with the insights they need to optimize their online presence, track user behavior, and improve website performance. With ClickStory, businesses can monitor key metrics such as page views, bounce rates, conversion rates, and user engagement, enabling them to make data-driven decisions. The software allows for detailed trackin... Read more about ClickStory

Free Trial

NA

Pricing Type

$10 Per user

Location

Canada

Haliante is a cutting-edge business intelligence (BI) software solution designed to help organizations unlock the full potential of their data. With its intuitive interface and powerful analytics tools, Haliante allows businesses to gather, analyze, and visualize their data from multiple sources in real-time. It provides users with a comprehensive dashboard where key performance indicators (KPIs) ... Read more about Haliante

Free Trial

Available

Pricing Type

$19.9 Per feautre

Location

Italy

Go Analyze is a comprehensive web analytics software designed to provide businesses with deep insights into website performance, user behavior, and conversion rates. This platform offers powerful data visualization tools, making it easy to understand traffic patterns, visitor demographics, and engagement metrics. Go Analyze supports advanced segmentation, allowing users to drill down into specific... Read more about Go Analyze

Free Trial

Available

Pricing Type

$99 Per user

Location

United Kingdom

EVERLEAD is a lead management software designed to help businesses capture, track, and convert leads into customers. The platform offers tools for managing leads through the entire sales funnel, from lead capture to nurturing and conversion. EVERLEAD includes features for lead scoring, segmentation, and automated follow-up emails, ensuring that businesses can engage with leads at the right time. T... Read more about EVERLEAD

Free Trial

Available

Pricing Type

$49 Per user

Location

Germany

Red OnX is an easy-to-use website builder software designed to empower businesses, entrepreneurs, and individuals to create professional and functional websites without the need for coding expertise. With its intuitive drag-and-drop interface, Red OnX allows users to quickly design and customize websites, choose from pre-built templates, and add various elements like images, videos, and contact fo... Read more about Red OnX

Free Trial

NA

Pricing Type

$100 Per month

Location

United States

PostMonster is a marketing automation software designed to help businesses optimize and scale their marketing efforts through automated campaigns and targeted messaging. The platform enables businesses to manage email marketing, social media marketing, and lead nurturing from a single dashboard, ensuring a cohesive strategy across multiple channels. With PostMonster, businesses can automate repeti... Read more about PostMonster

Free Trial

NA

Pricing Type

$65 Per feautre

Location

United States

Notificationpro is a web analytics software designed to help businesses understand visitor behavior and optimize online engagement. The platform provides insights into metrics such as page views, bounce rates, conversion rates, and user demographics, enabling companies to tailor their websites for maximum impact. Notificationpro’s tracking features capture real-time data, allowing users to monit... Read more about Notificationpro

Free Trial

NA

Pricing Type

$19 Per month

Location

Bangladesh

PRYVY Analytics is an advanced web analytics software designed to help businesses understand their website performance and user behavior. With PRYVY Analytics, organizations can track key metrics like traffic, bounce rates, conversions, and engagement levels across different pages and campaigns. The software provides in-depth reporting and customizable dashboards that help teams analyze how users ... Read more about PRYVY Analytics

Free Trial

Available

Pricing Type

Contact Vendor

Location

Germany

ProductPOP.io is an innovative affiliate software that helps businesses manage and grow their affiliate marketing programs. With this platform, companies can easily recruit affiliates, track sales, and optimize commissions, all through an intuitive, cloud-based interface. ProductPOP.io integrates with eCommerce platforms, enabling seamless commission tracking and performance analytics. The softwar... Read more about ProductPOP.io

Free Trial

Available

Pricing Type

$35 Per month

Location

United States

Argos Tourisme is a powerful audit software specifically designed for the tourism and hospitality industry. This software helps businesses in the tourism sector, including hotels, travel agencies, and tour operators, streamline their auditing and compliance processes. With Argos Tourisme, businesses can conduct internal audits, track financial transactions, and evaluate operational efficiency in r... Read more about Argos Tourisme

Free Trial

NA

Pricing Type

$33 Per month

Location

France

RescueMetrics is a comprehensive web analytics software solution designed to provide businesses with deep insights into website performance, user behavior, and digital marketing effectiveness. The platform offers a suite of tools for tracking key metrics such as page views, conversion rates, bounce rates, and user demographics, helping organizations understand how visitors interact with their webs... Read more about RescueMetrics

Free Trial

Available

Pricing Type

$125 Per month

Location

New Zealand

Unrive.io is an advanced web analytics software that helps businesses optimize their digital presence by providing valuable insights into website performance, user behavior, and traffic patterns. With its user-friendly dashboard, Unrive.io allows businesses to monitor key performance metrics such as page views, bounce rates, and conversion rates, enabling them to make data-driven decisions and imp... Read more about Unrive.io

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

The AdIntel App for Salesforce empowers users with deep insights into their digital ad performance within Salesforce. This tool provides a comprehensive overview of web analytics, integrating seamlessly with Salesforce to offer key metrics on audience engagement, campaign reach, and conversion rates. With features tailored for data-driven marketers, it simplifies complex analytics, enabling busine... Read more about AdIntel App for Salesforce

Free Trial

NA

Pricing Type

Contact Vendor

Location

Denmark

Analyzee is a powerful web analytics software solution designed to help businesses gain deep insights into their website traffic, user behavior, and online performance. By providing a comprehensive view of visitor interactions, Analyzee enables businesses to optimize their website’s design, content, and marketing strategies to improve user experience and increase conversions. The platform tracks... Read more about Analyzee

Free Trial

NA

Pricing Type

Contact Vendor

Location

Croatia

Khaz is a powerful web analytics software solution that provides businesses with deep insights into their website traffic and user behavior. By tracking key metrics like page views, bounce rates, and conversion rates, Khaz helps businesses understand how users interact with their digital properties, providing valuable data for optimization. The software includes advanced tracking features like ses... Read more about Khaz

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

Leadpipe is an advanced web analytics software designed to provide businesses with deep insights into their website traffic and user behavior. By tracking key metrics such as page views, bounce rates, and conversion rates, Leadpipe helps companies understand how visitors interact with their site and identify areas for improvement. The platform offers real-time analytics, allowing businesses to mon... Read more about Leadpipe

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

SiteBehaviour is a powerful web analytics software designed to help businesses track and analyze website performance and user behavior. By collecting data from visitor interactions, such as clicks, scrolls, time spent on pages, and conversion rates, SiteBehaviour provides detailed insights into how users engage with your website. The platform allows businesses to understand user journeys, identify... Read more about SiteBehaviour

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

Web Track 360 is a robust web analytics software designed to help businesses understand their website traffic, user behavior, and online performance. With Web Track 360, businesses can track key performance indicators (KPIs), such as page views, bounce rates, user engagement, and conversion rates, providing valuable insights into how visitors interact with their website. The software offers advanc... Read more about Web Track 360

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

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Frequently Asked Questions

Web analytics software helps track, measure, and analyze website performance, user behavior, and digital marketing effectiveness.

Marketers, web developers, business owners, data analysts, and eCommerce teams use it to improve websites and understand visitors.

It collects data through tracking code placed on your website, then processes it into reports on traffic, engagement, conversions, and more.

It gathers metrics like page views, session duration, bounce rate, traffic sources, conversions, and user demographics.

It helps improve website performance, measure campaign ROI, understand audience behavior, and guide business decisions.

Yes, by analyzing what channels drive traffic and conversions, you can optimize your campaigns.

Yes, you can spot slow-loading pages, high-exit points, or navigation problems.

Yes, behavior data and heatmaps (on some platforms) highlight areas to improve design or flow.

Yes, content insights reveal which blog posts or pages drive traffic and engagement.

It provides insights to improve ROI, customer retention, digital marketing, and website usability.

Important features include real-time tracking, user segmentation, goal setting, funnel analysis, reporting, and integrations.

Consider ease of use, integrations, data depth, pricing, reporting features, and your business goals.