Best Web Analytics Software

Web analytics software provides businesses with tools to track and analyze website traffic, user behavior, and performance metrics. These solutions empower organizations to optimize their digital presence, enhance user experiences, and drive data-informed decisions. Web analytics tools are essential for understanding audience behavior, improving marketing strategies, and maximizing ROI. The best analytics solutions include features like real-time data tracking, customizable dashboards, goal tracking, and integration with marketing platforms. Advanced website analytics tools offer AI-driven insights, heatmaps, and conversion rate analysis to uncover trends and opportunities. Whether managing a small website or a complex digital ecosystem, these tools deliver the insights needed to grow and succeed. Explore top-rated web analytics software to gain a deeper understanding of your website’s performance. Choose solutions designed to enhance user engagement, optimize campaigns, and support business growth.

Last Updated: September 03, 2025

440 Software

List of Top Web Analytics Software | Best Web Analytics Tools

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Time on Site Tracking

User Interaction Tracking

Referral Tracking

Goal Setting/Tracking

Multiple Site Management

Campaign Management

Web Traffic Reporting

Pageview Tracking

Site Search Tracking

Keyword Tracking

Heatmaps

Funnel Analysis

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Web Analytics Software that is:

WebDNA.io is an advanced web analytics software designed to provide businesses with deep insights into their online performance. This platform offers a comprehensive suite of tools for tracking website traffic, analyzing user behavior, and measuring conversion rates. Users can monitor key performance indicators in real-time, allowing them to make data-driven decisions that enhance their digital ma... Read more about WebDNA.io

Free Trial

Available

Pricing Type

$80 Per month

Location

Poland

Leadenhancer is an advanced web analytics software designed to help organizations analyze visitor behavior and optimize their online presence. This platform provides comprehensive tools for tracking website traffic, monitoring engagement metrics, and generating reports on user interactions, ensuring that users can make informed marketing decisions. Users can easily set up tracking codes, monitor c... Read more about Leadenhancer

Free Trial

Available

Pricing Type

$89 Per user

Location

Sweden

LeaDroid is an advanced web analytics software designed to provide comprehensive insights into website performance and user behavior. It offers a range of tools for tracking and analyzing key metrics such as traffic sources, page views, bounce rates, and conversion rates, enabling businesses to understand how visitors interact with their websites. LeaDroid’s intuitive dashboard presents data in ... Read more about LeaDroid

Free Trial

Available

Pricing Type

$49 Per user

Location

Finland

Leadview is a powerful web analytics software designed to help businesses track website performance, analyze visitor behavior, and optimize their online presence. The platform provides detailed insights into key metrics such as page views, bounce rates, conversion rates, and traffic sources, enabling businesses to understand how visitors interact with their websites. Leadview’s user-friendly das... Read more about Leadview

Free Trial

Available

Pricing Type

Contact Vendor

Location

Ireland

Amberloom Website Checker is a powerful web analytics software designed to help businesses monitor website performance, track visitor behavior, and improve site usability. The platform provides tools for analyzing traffic sources, tracking user engagement, and identifying areas for improvement, ensuring that businesses can optimize their online presence. Amberloom’s real-time monitoring capabili... Read more about Amberloom Website Checker

Free Trial

Available

Pricing Type

$29 Per user

Location

NA

Nullstack Analytics is a powerful Web Analytics Software designed to help businesses track, analyze, and optimize their website performance and user behavior. The platform offers tools for monitoring traffic sources, user engagement, conversion rates, and website performance metrics, ensuring that businesses can make data-driven decisions to enhance their online presence. Nullstack Analytics featu... Read more about Nullstack Analytics

Free Trial

Available

Pricing Type

$12 Per month

Location

United States

SimpleHeatmaps is a user-friendly Web Analytics Software designed to help businesses understand and optimize user behavior on their websites. It offers a comprehensive platform for creating heatmaps, tracking clicks, and analyzing user interactions, providing valuable insights into how visitors engage with web content. Key features include click heatmaps, scroll tracking, and session recordings th... Read more about SimpleHeatmaps

Free Trial

Available

Pricing Type

$19 Per user

Location

United States

Concurra is a comprehensive web analytics software that provides businesses with in-depth insights into website performance, user behavior, and conversion rates. With Concurra, users can track key metrics such as page views, bounce rates, session duration, and user demographics. The platform offers customizable dashboards and detailed reporting features, allowing businesses to understand how visit... Read more about Concurra

Free Trial

NA

Pricing Type

$75 Per user

Location

United States

Bevy Design is a powerful web analytics software designed to provide businesses with deep insights into their website performance and user behavior. It offers a comprehensive platform for tracking and analyzing key metrics such as traffic sources, user engagement, conversion rates, and site speed, enabling organizations to optimize their online presence effectively. Bevy Design features intuitive ... Read more about Bevy Design

Free Trial

Available

Pricing Type

$19 Per user

Location

Canada

Pulse Metrics is an advanced web analytics software designed to help organizations track and analyze website performance and user behavior. The platform provides tools for monitoring key metrics such as traffic, engagement, and conversion rates, enabling businesses to make data-driven decisions. Pulse Metrics offers real-time reporting, allowing users to visualize data and identify trends quickly.... Read more about Pulse Metrics

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Unified inventory, security and compliance for the next stage of Enterprise IT operations

Versio.io is a robust quality management software designed to streamline processes and ensure high standards across various business functions. The platform offers tools for tracking quality metrics, managing audits, and handling non-conformance issues, helping organizations maintain consistent product quality and regulatory compliance. Versio.io’s intuitive interface allows users to create cust... Read more about Versio.io

Free Trial

30 Days

Pricing Type

$1 Per month

Location

Germany

Agency360 is a robust reporting software designed to help agencies generate detailed, insightful reports that drive data-driven decision-making. With a focus on simplifying the report creation process, Agency360 offers customizable templates, easy data imports, and real-time analytics. It allows users to track performance metrics, monitor campaign effectiveness, and provide clients with clear, vis... Read more about Agency360

Free Trial

Available

Pricing Type

$59 Per month

Location

Denmark

DataMa is a powerful web analytics software designed to help businesses track and analyze website performance, user behavior, and marketing effectiveness. The platform provides detailed insights into website traffic, conversion rates, bounce rates, and user engagement, helping businesses understand how visitors interact with their online content. DataMa’s intuitive dashboard displays key perform... Read more about DataMa

Free Trial

Available

Pricing Type

$2000 Per user

Location

France

Vishlesan is a comprehensive web analytics software designed to help businesses track, analyze, and optimize their online presence. The platform provides real-time data insights into website traffic, user behavior, conversion rates, and engagement metrics, allowing businesses to understand how visitors interact with their websites. Vishlesan’s intuitive dashboard gives users a clear view of... Read more about Vishlesan

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

TV & Radio Attribution is a specialized advertising agency software designed to accurately measure and analyze the effectiveness of television and radio advertising campaigns. It offers a comprehensive platform for tracking ad placements, monitoring audience engagement, and attributing conversions to specific TV and radio ads, enabling agencies to demonstrate the value and ROI of their media strat... Read more about TV & Radio Attribution

Free Trial

Available

Pricing Type

$899 Per month

Location

United States

Alpina is a cutting-edge web analytics software designed to help businesses track, measure, and optimize the performance of their websites and digital marketing efforts. With Alpina, businesses can monitor visitor behavior, identify traffic sources, and analyze conversion paths to better understand their customers' needs and preferences. The platform offers advanced analytics tools such as heatmap... Read more about Alpina

Free Trial

Available

Pricing Type

$1.99 Per month

Location

United Kingdom

Mercio is a customer loyalty software designed to help businesses build lasting relationships with their customers. The platform offers a variety of features to engage customers, increase retention, and boost sales. Mercio allows businesses to create and manage loyalty programs, offering rewards, discounts, and personalized offers based on customer behavior. The software also includes tools for cu... Read more about Mercio

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

Catchr is an intuitive data visualization software that helps businesses turn complex data into interactive, easy-to-understand visual reports and dashboards. Designed with non-technical users in mind, Catchr allows teams to create beautiful, customizable charts, graphs, and tables without the need for coding. The platform supports a wide variety of data sources, including spreadsheets, databases,... Read more about Catchr

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

SaturnOne is a sophisticated web analytics software designed to provide businesses with deep insights into their website performance and user behavior. It offers a comprehensive suite of tools for tracking and analyzing various metrics, including website traffic, visitor demographics, session duration, bounce rates, and conversion rates. SaturnOne's intuitive dashboard presents data in clear, acti... Read more about SaturnOne

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

AppMetrix is a robust web analytics software designed to provide businesses with actionable insights into their website performance and user behavior. With powerful tracking and reporting tools, AppMetrix helps organizations optimize their online presence by providing real-time data on website traffic, page views, bounce rates, and conversions. The platform offers detailed user journey mapping, al... Read more about AppMetrix

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Hubalz is a web analytics software designed to help businesses track and analyze the performance of their websites and online marketing efforts. This platform provides real-time insights into website traffic, user behavior, and conversion rates, empowering businesses to make data-driven decisions to optimize their digital presence. With Hubalz, users can track key metrics such as page views, bounc... Read more about Hubalz

Free Trial

NA

Pricing Type

Contact Vendor

Location

Turkey

GA4 Quick Analysis Tool is a web analytics software that enables businesses to gain insights into website performance and user behavior. Built on Google Analytics 4 (GA4) infrastructure, the tool provides a simplified interface for analyzing key metrics such as traffic sources, engagement rates, and conversion paths. GA4 Quick Analysis Tool helps businesses understand how users interact with their... Read more about GA4 Quick Analysis Tool

Free Trial

NA

Pricing Type

Contact Vendor

Location

Belgium

Liffery is an advanced web analytics software designed to provide businesses with deep insights into website traffic, user behavior, and overall performance. By tracking key metrics such as page views, bounce rates, click-through rates, and conversion rates, Liffery helps organizations understand how visitors interact with their website and identify areas for improvement. The software features pow... Read more about Liffery

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

RankCaddy is a powerful SEO software solution that helps businesses optimize their online presence and improve search engine rankings. Designed for digital marketers, SEO professionals, and business owners, RankCaddy offers a comprehensive suite of tools to manage keyword research, competitor analysis, backlink monitoring, and on-page optimization. The software includes advanced keyword tracking c... Read more about RankCaddy

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

Mida.so is an advanced AB testing software that empowers businesses to optimize their digital experiences by testing multiple versions of web pages, apps, and advertisements. The software allows marketers and product teams to compare two or more variations of a webpage or interface, enabling them to identify which one performs best in terms of conversion rates, engagement, and other key metrics. M... Read more about Mida.so

Free Trial

Available

Pricing Type

Contact Vendor

Location

Malaysia

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Frequently Asked Questions

Web analytics software helps track, measure, and analyze website performance, user behavior, and digital marketing effectiveness.

Marketers, web developers, business owners, data analysts, and eCommerce teams use it to improve websites and understand visitors.

It collects data through tracking code placed on your website, then processes it into reports on traffic, engagement, conversions, and more.

It gathers metrics like page views, session duration, bounce rate, traffic sources, conversions, and user demographics.

It helps improve website performance, measure campaign ROI, understand audience behavior, and guide business decisions.

Yes, by analyzing what channels drive traffic and conversions, you can optimize your campaigns.

Yes, you can spot slow-loading pages, high-exit points, or navigation problems.

Yes, behavior data and heatmaps (on some platforms) highlight areas to improve design or flow.

Yes, content insights reveal which blog posts or pages drive traffic and engagement.

It provides insights to improve ROI, customer retention, digital marketing, and website usability.

Important features include real-time tracking, user segmentation, goal setting, funnel analysis, reporting, and integrations.

Consider ease of use, integrations, data depth, pricing, reporting features, and your business goals.