Best Web Analytics Software

Web analytics software provides businesses with tools to track and analyze website traffic, user behavior, and performance metrics. These solutions empower organizations to optimize their digital presence, enhance user experiences, and drive data-informed decisions. Web analytics tools are essential for understanding audience behavior, improving marketing strategies, and maximizing ROI. The best analytics solutions include features like real-time data tracking, customizable dashboards, goal tracking, and integration with marketing platforms. Advanced website analytics tools offer AI-driven insights, heatmaps, and conversion rate analysis to uncover trends and opportunities. Whether managing a small website or a complex digital ecosystem, these tools deliver the insights needed to grow and succeed. Explore top-rated web analytics software to gain a deeper understanding of your website’s performance. Choose solutions designed to enhance user engagement, optimize campaigns, and support business growth.

Last Updated: September 03, 2025

440 Software

List of Top Web Analytics Software | Best Web Analytics Tools

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Time on Site Tracking

User Interaction Tracking

Referral Tracking

Goal Setting/Tracking

Multiple Site Management

Campaign Management

Web Traffic Reporting

Pageview Tracking

Site Search Tracking

Keyword Tracking

Heatmaps

Funnel Analysis

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

I'm looking for Web Analytics Software that is:

Meta Forensics is an advanced web analytics software designed to help businesses analyze and optimize their online presence effectively. This platform provides comprehensive tools for tracking user behavior, measuring website performance, and generating actionable insights. With its user-friendly interface, marketers can easily access data, monitor traffic sources, and analyze conversion rates in ... Read more about Meta Forensics

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Kingdom

Check My Analytics is a comprehensive web analytics software designed to help businesses track and analyze their online performance effectively. This platform offers a suite of tools for monitoring website traffic, user behavior, and conversion rates in real-time. With its intuitive dashboard, users can visualize key metrics, generate reports, and gain insights into their digital marketing strateg... Read more about Check My Analytics

Free Trial

Available

Pricing Type

$35 Per user

Location

Australia

KoalaMetrics is a powerful web analytics software designed to help businesses gain deep insights into their website performance and user behavior. It offers a comprehensive suite of tools for tracking website traffic, monitoring user interactions, and analyzing conversion metrics seamlessly integrated into one platform. KoalaMetrics’s intuitive dashboard provides real-time data visualization, en... Read more about KoalaMetrics

Free Trial

Available

Pricing Type

$500 Per feautre

Location

Poland

repository is a versatile web analytics software designed to help businesses track and analyze website traffic, user behavior, and marketing campaign performance. The platform provides real-time insights into website visitors, including page views, bounce rates, conversion tracking, and audience demographics. repository’s customizable dashboards allow users to visualize key performance indicator... Read more about repository

Free Trial

NA

Pricing Type

$1000 Per feautre

Location

Switzerland

Sharepoint Vitals is an innovative business intelligence software solution designed to enhance organizational insights and decisionmaking. It seamlessly integrates with Microsoft SharePoint, enabling users to harness the power of data to drive performance and strategic initiatives. With its intuitive dashboard and reporting features, Sharepoint Vitals provides realtime analytics that allow users t... Read more about Sharepoint Vitals

Free Trial

Available

Pricing Type

$1 Per month

Location

South Africa

Ptengine is a web analytics software focused on delivering realtime insights into user behavior and website performance. With tools for heatmapping, session recording, and user segmentation, Ptengine provides a visual understanding of how users interact with a site. Its conversion funnel analysis reveals which stages lead to dropoffs, helping businesses optimize user experience and boost conversio... Read more about Ptengine

Free Trial

Available

Pricing Type

$49 Per month

Location

United States

Analytics Bar is a powerful web analytics software that helps organizations track and analyze website performance effectively. The platform provides insights into visitor behavior, traffic sources, and conversion rates, enabling businesses to make informed decisions based on real-time data. With its user-friendly interface, users can create customizable dashboards, visualize key metrics, and gener... Read more about Analytics Bar

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

TrakAff is a sophisticated affiliate software that enables businesses to effectively manage their affiliate marketing programs. With its intuitive dashboard, users can easily set up affiliate campaigns, track performance metrics, and manage commission payouts. The platform allows marketers to create custom promotional materials and communicate directly with affiliates, fostering stronger relations... Read more about TrakAff

Free Trial

Available

Pricing Type

$59 Per user

Location

India

Angelfish Software is an advanced web analytics software designed to help businesses monitor, analyze, and optimize their online presence. With its powerful features, Angelfish provides real-time tracking of website traffic, user behavior, and conversion rates, enabling businesses to gain valuable insights into how visitors interact with their websites. The platform offers tools for segmenting tra... Read more about Angelfish Software

Free Trial

Available

Pricing Type

$1995 Per year

Location

United States

SiteLucent is a powerful business intelligence (BI) software that enables organizations to unlock valuable insights from their data, empowering decision-makers to make informed choices. This platform provides businesses with advanced analytics tools, including data visualization, predictive modeling, and interactive dashboards, which make it easier to analyze complex data sets. SiteLucent supports... Read more about SiteLucent

Free Trial

Available

Pricing Type

$2600 Per year

Location

Netherlands

Simple Web Analytics is a user-friendly yet powerful web analytics software that helps businesses track and analyze their website’s performance. It provides real-time insights into key metrics such as website traffic, user behavior, conversion rates, and more. With Simple Web Analytics, businesses can easily monitor how visitors interact with their site, identify areas for improvement, and ... Read more about Simple Web Analytics

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Semactic is an SEO software platform designed to help businesses improve their online visibility and drive organic traffic. This software provides a suite of tools for keyword research, website optimization, competitor analysis, and performance tracking, all essential for a robust SEO strategy. Semactic’s keyword suggestions and analytics help users target high-value keywords relevant to their i... Read more about Semactic

Free Trial

Available

Pricing Type

$399 Per feautre

Location

Belgium

VisitorLAB is a web analytics software designed to help businesses understand visitor behavior, track website performance, and optimize user experience. The platform provides insights into metrics like page views, bounce rates, session durations, and conversion rates, allowing businesses to identify trends and areas for improvement. VisitorLAB’s user journey tracking helps analyze how visitors n... Read more about VisitorLAB

Free Trial

Available

Pricing Type

$9 Per month

Location

Turkey

Nilly is an advanced web analytics software designed to provide businesses with deep insights into their online performance and user behavior. With its powerful tracking capabilities, Nilly helps organizations monitor website traffic, user engagement, and conversion rates, enabling them to make data-driven decisions to optimize their digital presence. The platform offers a user-friendly dashboard ... Read more about nilly

Free Trial

Available

Pricing Type

$6 Per feautre

Location

Switzerland

Conversionomics is a powerful database management software designed to help businesses optimize and manage their customer data effectively. The platform enables organizations to centralize customer information from multiple sources, ensuring that data is organized, accurate, and easy to access. Conversionomics provides advanced tools for segmentation, analytics, and reporting, allowing businesses ... Read more about Conversionomics

Free Trial

Available

Pricing Type

$250 Per month

Location

United States

Dataroid is a data visualization software that transforms complex data into visually engaging charts, graphs, and dashboards. This tool is designed for businesses and analysts who need to present data in a clear, understandable format, aiding in data-driven decision-making. Dataroid offers customizable visualization options, allowing users to tailor their data presentations to specific audiences. ... Read more about Dataroid

Free Trial

NA

Pricing Type

Contact Vendor

Location

Turkey

riyo.ai is an innovative website monitoring software that helps businesses and website owners keep track of their website performance and ensure continuous uptime. The platform uses advanced algorithms and artificial intelligence to detect website issues in real-time, such as downtime, slow loading times, broken links, or security vulnerabilities. With riyo.ai, users can set up customized alerts t... Read more about riyo.ai

Free Trial

Available

Pricing Type

$9.99 Per month

Location

India

PoeticMetric is a powerful web analytics software designed to help businesses track, analyze, and optimize their website performance. The platform offers a range of tools to measure key metrics such as traffic, bounce rates, conversions, and user behavior, allowing organizations to gain valuable insights into how visitors interact with their site. PoeticMetric provides real-time analytics, helping... Read more about PoeticMetric

Free Trial

Available

Pricing Type

$5 Per month

Location

United States

Extellio is a powerful product analytics software designed to help businesses gain deep insights into their products’ performance, user behavior, and market trends. It offers a comprehensive suite of tools for tracking product usage, analyzing customer interactions, and optimizing product features, ensuring that organizations can make informed, data-driven decisions to enhance their offerings an... Read more about Extellio

Free Trial

NA

Pricing Type

$49 Per month

Location

Sweden

Exatom is a web analytics software designed to help businesses track and analyze their website performance and user behavior. The platform provides tools for monitoring traffic, user engagement, and conversion rates, giving businesses insights into how visitors interact with their website. Exatom’s customizable dashboards allow users to track key performance indicators (KPIs), such as bounce rat... Read more about Exatom

Free Trial

Available

Pricing Type

$200 Per month

Location

Belgium

Better Traffic is a comprehensive web analytics software designed to help businesses understand user behavior and improve online performance. By tracking key metrics such as visitor demographics, page views, bounce rates, and conversion paths, Better Traffic provides actionable insights into website engagement. The software offers customizable dashboards and reports, allowing users to view data th... Read more about Better Traffic

Free Trial

NA

Pricing Type

$65 Per month

Location

Poland

Publytics is a web analytics software that provides businesses with in-depth insights into website performance, user behavior, and engagement metrics. Designed to help marketers and website owners understand their audience, Publytics tracks key metrics such as page views, session duration, bounce rates, and conversions. The software’s customizable dashboards enable users to visualize data in rea... Read more about Publytics

Free Trial

Available

Pricing Type

$5 Per year

Location

Italy

Octane11 is a powerful data visualization software designed to help businesses unlock the potential of their data through compelling, easy-to-understand visualizations. The platform supports the creation of interactive dashboards, reports, and charts that allow users to explore complex datasets quickly and effectively. Octane11’s drag-and-drop interface makes it simple for non-technical users to... Read more about Octane11

Free Trial

NA

Pricing Type

$3500 Per month

Location

United States

Busatools is an advanced web analytics software that provides businesses with the tools they need to analyze website traffic, user behavior, and overall performance. Designed for marketers, digital analysts, and e-commerce businesses, Busatools offers powerful insights into how users interact with websites, enabling teams to make data-driven decisions and optimize online experiences. The platform ... Read more about Busatools

Free Trial

NA

Pricing Type

$19.9 Per month

Location

United States

Measurementplan is a cloud-based web analytics solution designed to streamline the implementation of digital analytics tools by visually mapping tracking events and goals directly on your website. Utilizing a user-friendly Chrome extension, it enables teams to outline tracking specifications, manage web data, and map interactions such as clicks, form submissions, and video plays. This approach fac... Read more about Measurementplan

Free Trial

NA

Pricing Type

Contact Vendor

Location

Sweden

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Frequently Asked Questions

Web analytics software helps track, measure, and analyze website performance, user behavior, and digital marketing effectiveness.

Marketers, web developers, business owners, data analysts, and eCommerce teams use it to improve websites and understand visitors.

It collects data through tracking code placed on your website, then processes it into reports on traffic, engagement, conversions, and more.

It gathers metrics like page views, session duration, bounce rate, traffic sources, conversions, and user demographics.

It helps improve website performance, measure campaign ROI, understand audience behavior, and guide business decisions.

Yes, by analyzing what channels drive traffic and conversions, you can optimize your campaigns.

Yes, you can spot slow-loading pages, high-exit points, or navigation problems.

Yes, behavior data and heatmaps (on some platforms) highlight areas to improve design or flow.

Yes, content insights reveal which blog posts or pages drive traffic and engagement.

It provides insights to improve ROI, customer retention, digital marketing, and website usability.

Important features include real-time tracking, user segmentation, goal setting, funnel analysis, reporting, and integrations.

Consider ease of use, integrations, data depth, pricing, reporting features, and your business goals.