Best Social Listening Tools Software for Small Businesses (Free & Paid)

Running a small business comes with unique challenges, including tight budgets and limited resources. That’s why choosing the right social listening tools software can significantly improve your workflow and help you compete more effectively. Here, we feature the top social listening tools software solutions designed for small businesses—offering affordable pricing, user-friendly interfaces, and scalable features that grow alongside your company.

Last Updated: October 01, 2025

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77 Software

Popular Picks in Social Listening Tools Software

Iconosquare

Iconosquare

$39 Per month

Sprout Social

Sprout Social

$199 Per month

Agorapulse

Agorapulse

$79 Per month

Meltwater

Meltwater

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List of Top Best Social Listening Tools Software for Small Businesses

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Analytics and management for Instagram, TikTok, LinkedIn, Twitter & Facebook

Iconosquare is a powerful analytics and management tool specifically developed for Instagram and Facebook, making it a go-to choice for brands and marketers focused on these platforms. It excels in providing detailed insights into follower demographics, engagement rates, and content performance, helping users refine their social media strategies. Iconosquare's scheduling feature allows for plannin... Read more about Iconosquare

Free Trial

NA

Pricing Type

$39 Per month

Location

United States

A powerful solution for social media management

Sprout Social is a comprehensive social media management platform that redefines how businesses connect, engage, and analyze their online presence. As a centralized solution, Sprout Social allows users to schedule posts, monitor conversations, and analyze performance across various social media channels. Its intuitive interface facilitates efficient collaboration among team members, streamlining t... Read more about Sprout Social

Free Trial

30 Days

Pricing Type

$199 Per month

Location

United States

Best Social Media Management Software

Agorapulse stands out as an exceptional social media management tool, catering to the diverse needs of businesses and individuals alike. This user-friendly software streamlines essential tasks such as content scheduling and publishing across a range of popular platforms, ensuring your brand's online presence remains consistent and engaging. Its standout feature is undoubtedly the robust social inb... Read more about Agorapulse

Free Trial

30 Days

Pricing Type

$79 Per month

Location

France

Media, Social & Consumer Intelligence

Meltwater is a comprehensive media intelligence platform that provides businesses with powerful tools for monitoring, analyzing, and extracting insights from online media sources. This platform offers real-time tracking of news, social media, and other digital content, allowing users to stay informed about relevant trends and conversations. Meltwater's advanced analytics tools transform data into ... Read more about Meltwater

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Location

United States

Conduct advanced quantitative and qualitative research to design products people love, increase market share, and build enduring brands.

Strategy & Research is a dynamic software tool designed for strategic planning and research management. It excels in its streamlined approach, catering to both corporate and academic users. The software boasts an intuitive interface, making it easy to navigate even for those new to strategic planning tools. Key features include robust data analysis, which allows for deep dives into market trends a... Read more about Strategy & Research

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NA

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Location

United States

Social Engagement is a sophisticated Social Media Monitoring Software designed to help businesses track, analyze, and optimize their social media presence across various platforms. It offers a comprehensive platform for monitoring brand mentions, measuring engagement, and assessing the impact of social media campaigns, ensuring that organizations can make informed decisions and enhance their onlin... Read more about Social Engagement

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NA

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Location

United States

Unparalleled Al. Unmatched Productivity. Unified Customer Experience.

Sprinklr is an all-encompassing social media analytics tool designed to empower brands to optimize their online engagement and marketing strategies. This powerful platform offers comprehensive insights into social media performance, enabling businesses to track key performance indicators (KPIs) across multiple channels. Sprinklr’s user-friendly interface allows for real-time monitoring of audien... Read more about Sprinklr

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Available

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Location

United States

Cision is a leading public relations software designed to streamline media outreach and enhance communication strategies for organizations. With its user-friendly interface, Cision allows users to identify, engage, and track relationships with journalists, influencers, and media outlets efficiently. The software features comprehensive media databases, enabling PR professionals to target the right ... Read more about Cision

Free Trial

NA

Pricing Type

$1 Per month

Location

United States

Social marketing for customer connection, conversion, and care

Emplifi Social Marketing Cloud is a cutting-edge platform designed to elevate social media engagement and digital customer experiences. It integrates social media management, content marketing, and customer insights into a single, powerful solution. With its advanced analytics and AI-driven insights, businesses can deeply understand audience behavior and preferences, enabling them to craft compell... Read more about Emplifi Social Marketing Cloud

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NA

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Location

United States

Monitoring and Social Media Management

Mention is a powerful real-time media monitoring software designed to help businesses track their brand presence across the web and social media. Its key strength lies in providing immediate alerts whenever a brand is mentioned online, enabling quick and informed responses. Mention excels in scanning a wide range of sources, from blogs and forums to major social media platforms, ensuring comprehen... Read more about Mention

Free Trial

14 Days

Pricing Type

$599 Per month

Location

France

Reputation is a specialized reputation management software designed to help businesses monitor and enhance their online presence. The platform offers comprehensive tools for tracking online reviews, managing customer feedback, and analyzing brand sentiment across various channels. With Reputation, users can respond to customer reviews, engage with audiences, and build a positive online reputation ... Read more about Reputation

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NA

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Location

United States

PresseBox is a public relations software that enables businesses and PR professionals to manage their media relations and communications more effectively. The platform provides tools for creating, distributing, and tracking press releases, media kits, and other PR materials, ensuring that the right message reaches the right audience. PresseBox includes a comprehensive media contact database, allow... Read more about PresseBox

Free Trial

NA

Pricing Type

$50 Per month

Location

Germany

Talkwalker is a leading social media analytics tool designed to help brands monitor their online presence and analyze audience sentiment. This platform offers real-time insights into social media conversations, enabling organizations to track mentions, engagement, and trends across various channels. With its powerful analytics capabilities, Talkwalker allows users to measure the effectiveness of t... Read more about Talkwalker

Free Trial

Available

Pricing Type

$9600 Per feautre

Location

Luxembourg

Critical Mention is an advanced website monitoring software designed to help organizations track their online presence and manage their reputation effectively. This platform provides a comprehensive suite of tools for monitoring website performance, uptime, and compliance with service level agreements. With its user-friendly interface, users can set up customized alerts for critical metrics, ensur... Read more about Critical Mention

Free Trial

NA

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Location

United States

Hashtagify is a cutting-edge social listening tool that helps businesses and marketers track and analyze social media conversations in real-time. By focusing on hashtags, the software allows users to discover trending topics, gauge brand sentiment, and understand audience engagement across various platforms. Hashtagify provides in-depth analytics, including hashtag performance, reach, and demograp... Read more about Hashtagify

Free Trial

NA

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Location

United Kingdom

InMoment Named a Leader in the 2025 Gartner® Magic Quadrant™ for Voice of the Customer Platforms

ReviewTrackers is a powerful review management software designed to help businesses monitor and manage online reviews effectively. This platform provides comprehensive tools for collecting, analyzing, and responding to customer feedback across various review sites. With its user-friendly interface, businesses can easily track their reputation, gain insights into customer sentiments, and identify a... Read more about ReviewTrackers

Free Trial

Available

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Location

United States

Click Analytic is a social media marketing software designed to help businesses optimize their social media campaigns by providing real-time insights, analytics, and performance tracking. The platform integrates with various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, to track engagement metrics such as likes, shares, and comments. Click Analytic offers tools for ... Read more about Click Analytic

Free Trial

Available

Pricing Type

$199 Per month

Location

Switzerland

Agility PR Solutions is an innovative social media monitoring software designed to help organizations track and analyze their online presence effectively. This comprehensive platform provides users with real-time insights into brand mentions, sentiment analysis, and engagement metrics across various social media channels. With Agility PR Solutions, users can identify key influencers, monitor compe... Read more about Agility PR Solutions

Free Trial

NA

Pricing Type

$1000 Per feautre

Location

Canada

Fanpage Karma is a comprehensive social media analytics tool designed to help businesses track and analyze their social media performance. The platform provides insights into engagement metrics, audience demographics, and content effectiveness across various social media channels. Users can monitor competitor performance, identify trends, and benchmark their strategies against industry standards. ... Read more about Fanpage Karma

Free Trial

Available

Pricing Type

$69.9 Per month

Location

Germany

Digimind is a social media marketing software that helps businesses monitor and analyze their online presence, competitors, and industry trends across various social platforms. With Digimind, marketing teams can track mentions, hashtags, and customer feedback on social media, providing real-time insights into brand sentiment and customer behavior. The software offers advanced analytics tools that ... Read more about Digimind

Free Trial

Available

Pricing Type

$15000 Per year

Location

United States

Experia is a customer communications management (CCM) software solution that helps businesses enhance their customer interactions by automating and personalizing communication across various channels. With Experia, businesses can create, manage, and deliver personalized messages via email, SMS, print, and more, ensuring consistent and meaningful communication with their customers. The platform all... Read more about Experia

Free Trial

NA

Pricing Type

Contact Vendor

Location

Saudi Arabia

iCrowdNewsire ReleaseLive is a powerful public relations software that enables organizations to distribute press releases and manage PR campaigns effectively. With access to a vast network of media outlets, the software helps companies maximize their reach, targeting specific audiences with precision. ReleaseLive supports multimedia content, allowing users to enhance their press releases with imag... Read more about iCrowdNewsire ReleaseLive

Free Trial

Available

Pricing Type

$250 Per one-time

Location

United States

Discover, research, and understand audiences, brands, and competitors with the most intuitive consumer intelligence platform.

Infegy Atlas is a powerful social media analytics and consumer insights software expertly designed to transform vast amounts of social media data into actionable insights. It's particularly known for its advanced natural language processing capabilities, enabling it to accurately interpret and analyze online conversations. This software excels in tracking trends, sentiment analysis, and brand perc... Read more about Infegy Atlas

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NA

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Location

United States

AI-powered Omnichannel CX and Support Platform

Simplify360 is a powerful and user-friendly social media management software that simplifies the complexities of online brand management. With its intuitive interface, it offers a comprehensive suite of tools for monitoring, analyzing, and engaging with your audience across various social media platforms. You can effortlessly track mentions, analyze sentiment, and gather valuable insights to make ... Read more about Simplify360

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NA

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Location

India

Reech Influence Cloud is a sophisticated influencer marketing software designed to help brands and marketers discover, engage, and collaborate with influencers to amplify their marketing campaigns. It offers a comprehensive platform for managing every aspect of influencer marketing, from identification and outreach to campaign tracking and performance analysis. Reech Influence Cloud's intuitive in... Read more about Reech Influence Cloud

Free Trial

NA

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Location

France

Explore Today’s Featured List of Top Best Social Listening Tools Software for Small Businesses

Radarr is an innovative social media analytics tool designed to help businesses and digital marketers optimize their social media strategy by providing deep insights into performance and engagement. The platform aggregates data from various social media platforms such as Twitter, Facebook, Instagram, and LinkedIn, allowing businesses to track key metrics such as reach, engagement, follower growth,... Read more about Radarr

Free Trial

NA

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Location

Singapore

Welov is a dynamic social media marketing software designed to help businesses manage and optimize their social media presence. This platform offers tools for content creation, scheduling, and performance analysis, enabling organizations to engage with their audience effectively. With features such as customizable post templates, real-time analytics, and integration with various social media chann... Read more about Welov

Free Trial

Available

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Location

Spain

Tofu Analytics is a powerful social media analytics tool designed to help businesses measure, track, and optimize their social media marketing efforts. The platform aggregates data from multiple social media channels, including Facebook, Twitter, Instagram, LinkedIn, and more, providing businesses with a comprehensive view of their online performance. Tofu Analytics offers features such as real-ti... Read more about Tofu Analytics

Free Trial

Available

Pricing Type

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Location

Japan

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