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Landing Page Software Buyer's Guide
Table of Contents
- » What is Landing Page Software?
- » How does Landing Page Software work?
- » Is it worth investing money in Landing Page Software?
- » What are the Features of Landing Page Software?
- » What are the Usages of the Landing Page Software?
- » What are the Essential areas Worth-Remembering Before Choosing Landing Page Software?
- » How to Choose Good Landing Page Software?
- » Pricing of Landing Page Software
Landing pages create a solid first impression that can either turn visitors into clients or increase the bounce rate. It’s a fact that businesses with forty or more post-click landing pages generate almost one hundred percent more leads than those having less than five. More or less, everyone knows how important landing pages are for generating business but very few get successful at creating such magnetic pages. It demands skilful implementation of colours, texts and other visual elements that can surely catch the attention of anyone. It used to be difficult back when you had no other options except brainstorming but now there is an easy way out – we are talking about the Landing Page Software.
» What is Landing Page Software?
A landing page software is a combination of various landing page tools and resources that enable you to quickly design a captivating landing page for your business. It is the first page that appears when someone clicks on your ads or any SEO-optimized search results. The page clearly describes the product or service advertised in the ad. The landing page creator helps you to create two types of landing pages – Reference, Transactional. Reference pages are only for displaying marketing contents where Transactional pages are for creating a pool of lead data by displaying forms that collect visitors name, phone number, email address, and other necessary information.
» How does Landing Page Software work?
The best landing page software does a lot of things to make a landing page worth staring at. For instance, it adds images of your choice to the landing page to make it more alive. Interestingly, it scales and masks the image automatically so that it will best fit to the screen. To collect lead data, it has pre-built customizable forms that can be added to your landing pages in minutes.
» Is it worth investing money in Landing Page Software?
The functionalities of landing page generators are not limited to designing only, it helps you to test landing pages against factors that cause higher bounce rates. That means you are going to save money by skipping designers and testers who charge per hour. Also, you will not need any coder or WordPress expert to integrate the landing page to any external email marketing, social or CRM tools. In this regard, it is worth investing money in a Landing Page builder Software that can generate more business for you.
» What are the Features of Landing Page Software?
The Landing Page Software helps in building and publishing of website pages with full customizations as required. Serving as a platform for users to conduct experiments on the capabilities of their landing pages, the software excels in providing various facilities and tools such as A/B Testing, parallax scrolling, and many more. But here the question may arise that how does the software manage to perform so many functions without much user interference? To understand the answer, let’s learn about some of the crucial features of the software which come together to serve its users.
› Building the Landing Page
Building a landing page using the landing page software creates many opportunities for the users due to the availability of a number of usages. This is because the software is coupled with in-built design templates and template editors which helps carve your dream landing page into reality. Starting from the lead generation to the thank you page, one can easily design every part of the landing page with utmost proficiency without the need for the hiring of professional designers.
› Heatmaps
The most recent feature added to the landing page software helps in giving insight about the way your users behave on your page, the time they spent on it and which product gathers the most click-through rates. This information is updated regularly or weekly, according to the preference set by the user. This can also help in detecting the poorly performing areas and any issues in the hyperlinks provided.
› Role-Access Controls
Nowadays, almost all landing page generators support collaborative tools to bring together teams from different groups, or partners and stakeholders from outside the organization. This allows them to access, edit, or comment on the working of the landing page. However, to prevent any manipulation, different roles are assigned to the members where they can only perform specific functions using it.
› Inclusion of Multimedia
This feature in the landing page generator helps in adding video and audio clips to make your landing page exciting and engaging for the customers. Short clips of video including introductory and promotional content on the product and service can be added which can help in luring more customers to the landing page.
› Confirmation Pages
Companies make profits from the confirmation pages which are provided mostly in the last panel of the landing page. The option helps the users to be subscribed to the product or service they want to hire from your company. Hence, one must ensure to use engaging content, web designs, and tools to get a better audience.
› Speed Page Loading
The most attractive feature of a landing page generator is the speed with which it is loaded. A slow page can confuse your readers, which can result in withdrawals or drop-outs from the subscription list.
› Multiple Platform Management
Almost all landing page creators nowadays enable their users to create a streamlined funnel which connects accounts from different platforms to a single page. No matter where the page is shared, the final page or just clicking on a specific option can take your customers to the landing page on your website. This helps in increasing the chances of subscribers of your product or service.
» What are the Usages of the Landing Page Software?
The popularity of the landing page creator has been witnessing a steep increase since its inception. This is due to the full range of facilities and tools which make up the software while helping the user to complete various assigned tasks within a single software. So, to have a better understanding of the software, let’s have an in-depth briefing on the multiple benefits provided by the software.
› Designing Personalized Landing Pages
Using the landing page creator, users can design the landing pages as they want which was previously discussed. The software lets the user use simple drag and drop methods to create customized landing page designs, by changing the text size, color, and font or other areas.
› Multi-Platform Accessibility
Some landing page builders allow their users to access their landing page through smartphones or other platforms. As the number of smartphone users is increasing day-by-day, having a landing page which can be accessed through mobiles can help enhance the number of visitors your company or business has. This also ultimately leads to increased conversion rates from visitors to leads.
› Parallax Scrolling
One of the advanced features the landing page builder has is the parallax scrolling which helps the operators add 3D designed backgrounds to the landing page. This helps in offering the web viewers a new interactive level of online viewing while going through the landing page. As the interest level of the customers’ increases, the brand name is exposed to a broader market.
› Centralized Storage
The landing page builder lets the users store sensitive information and data in centralized storage. This helps to retrieve data from massive bundles of data using easy search tools when required. Moreover, it also helps in providing a safe environment to the sensitive and confidential data of the companies and businesses from malicious attackers.
› Providing Market Insights
The landing page creation tools also help the users to gain market insights by providing various reports on the updates trends in the market. The software can also be used to verify the performance of the landing page and detect the lacking areas. Moreover, one can also find the trendiest solutions for solving the issue within the software itself.
» What are the Essential areas Worth-Remembering Before Choosing Landing Page Software?
Before choosing a landing page tool, one must consider the essential points to land with the best software for their company or business. Although hiring the software may seem to be an exciting idea for the company to flourish, the case is not always the same always. Subscribing to the landing page tool without proper consideration can have severe impacts on the company’s products and services as well as the traffic.
› Listing the Company’s Requirements
Each company has its own set of requirements when it comes to choosing the perfect landing page tools for the job. Hence, it is highly recommended to note down the requirements beforehand, to ensure that one does not leave out essential points while going through the massive list of landing page software.
› Estimating the number of Users
The landing page makers are categorized into different groups based on the number of users they allow their users to have onboard. While some allow a smaller group of participants, others enable more massive groups to operate the software. This can come in handy if the company behind the landing page is an established one as they usually have a large number of employees as compared to smaller organizations.
› Analyzing the Budget
Budget plays a significant role in the company matters as an expensive landing page maker can make a massive dent on the pocket. Hence, before choosing the software, estimating the final cost of the software can help one from future headaches while narrowing down the list to fewer perfect ones.
» How to Choose Good Landing Page Software?
The task of finding out the best landing page software among the myriad of other software is a tedious job which needs both persistence as well as proper concentration. However, the situation is not so easy for both beginners as well as professionals because almost all the software companies scream about providing the best landing page software as compared to others. Hence, to help you, we have created a hand-picked list consisting of the most crucial points which can help in choosing the best software for your company.
› Simple Interface
The best landing page software is also coupled with a user-friendly interface which lets anyone and everyone to work on the software. Hence, it tackles the need for hiring technical professionals for performing even the slightest works like creating and designing the landing pages. Moreover, the software is also provided with step-by-step guidelines which can be understood by anyone, hence, making the working experience both streamlined as well as enjoyable.
› Complying with the Existing Tools
With the advancement in the software, nowadays the landing page builder software comes with in-built support for the existing tools. This helps in eradicating the worries of the users to search for newer tools in case the landing page software rejects them. Instead, the employees can shift their focus to provide better landing page experience to their visitors.
› 24/7 Customer Support
No landing page builder software is good until and unless it allows for an instantaneous customer servicing network to its users in case they face any issues while operating the software. Moreover, to satisfy their customers, many software developers have devised solutions which let the customers directly interact with the customer team rather than waiting for prolonged hours over phone calls.
› Customer Comments
The comments or testimonials left by the old customers who have previously used the landing page creation tools also help in separating the poorly performing ones than the better ones. While going through the comments, proper care must be taken to check the frequency of the service requests as it also plays a beneficial role in understanding the service quality of the software.
» Pricing of Landing Page Software
The price of the lowest premium plan of the landing page creation tools starts from as low as $9/month which can reach an ultimate high of $499/month, depending upon the facilities and tools available as well as the duration for which it has been subscribed. Apart from this, many landing page creation tools also have a ‘Pay-as-you-go’ option which is available after the buyer pays the premium fee. Afterward, they can install additional tools by paying the required price for the tool. However, studies state that the best option to choose the perfect software is to use the free basic version initially to detect any flaws of the software.
» Conclusion
Before spending money on any landing page builder it is important to know what you are going to need. Otherwise, the monthly fee will keep swelling up with add-on features. There is no point of investing heavily on added landing page creation tools if you are not going to use them frequently. Also, you should know that cancellation to the subscription will wipe out your landing pages from the web permanently. So, choose your vendor carefully with whom you are going to stick with for a very long time.