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Oyster CDP Overview

Oyster CDP is a powerful marketing analytics software solution that helps businesses gather, analyze, and leverage customer data to improve marketing strategies and drive better results. The software acts as a customer data platform (CDP) that consolidates customer data from various sources, such as websites, social media, CRM systems, and third-party tools, into a single, unified profile. With Oyster CDP, businesses can track customer behavior, segment audiences, and create personalized marketing campaigns based on real-time data. The software includes robust analytics tools that provide insights into customer preferences, purchasing patterns, and engagement levels, allowing marketers to optimize their campaigns and enhance customer experiences. Oyster CDP also supports marketing automation, enabling businesses to deliver targeted messages at the right time. By using Oyster CDP, organizations can create more effective marketing strategies, improve ROI, and build stronger customer relationships.

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Oyster CDP Screenshot & Video

Contact Details

  • Vendor Name Express Analytics
  • Founded 1999
  • Location United States

Support

  • Email Email
  • Phone Phone
  • Chat Chat

Training

  • In-person In-person
  • Live Online Live Online
  • Webinar Webinar

Licensing & Deployment

  • Proprietary Proprietary
  • Cloud Hosted Cloud Hosted
  • Web-Based Web-Based

Typical Customers

  • Self-Employed Self-Employed
  • Small-Business Small-Business
  • Midsize-Business Midsize-Business

Languages Supported

English

Industries

Advertising & Marketing, Commercial Real Estate, Hospital & Health Care, Staffing & Recruiting

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Oyster CDP Features

  • Arrow Icon Data Discovery
  • Arrow Icon Reporting & Statistics
  • Arrow Icon Multiple Data Sources
  • Arrow Icon Data Storage Management
  • Arrow Icon Predictive Analytics
  • Arrow Icon Visual Analytics
  • Arrow Icon Customizable Reports
  • Arrow Icon Data Mapping
  • Arrow Icon Ad hoc Analysis
  • Arrow Icon Visual Discovery
  • Arrow Icon Data Visualization
  • Arrow Icon Data Import/Export
  • Arrow Icon Performance Metrics
  • Arrow Icon Dashboard
  • Arrow Icon Drag & Drop
  • Arrow Icon Alerts/Notifications
  • Arrow Icon Search/Filter
  • Arrow Icon Charting
  • Arrow Icon Data Extraction
  • Arrow Icon Sales Trend Analysis
  • Arrow Icon Metadata Management
  • Arrow Icon Widgets
  • Arrow Icon Data Connectors
  • Arrow Icon Forecasting
  • Arrow Icon Sentiment Analysis
  • Arrow Icon Self Service Data Preparation
  • Arrow Icon Self-service Analytics
  • Arrow Icon User Management
  • Arrow Icon Predictive Analytics
  • Arrow Icon Website Analytics
  • Arrow Icon Dashboard
  • Arrow Icon Engagement Tracking
  • Arrow Icon Campaign Tracking
  • Arrow Icon Customer Journey Mapping
  • Arrow Icon ROI Tracking
  • Arrow Icon Data Visualization
  • Arrow Icon Social Media Integration
  • Arrow Icon Behavior Tracking
  • Arrow Icon AB Testing
  • Arrow Icon Multi-Channel Attribution
  • Arrow Icon Keyword Tracking
  • Arrow Icon Performance Metrics
  • Arrow Icon Reporting & Statistics
  • Arrow Icon Customizable Reports
  • Arrow Icon Campaign Analytics
  • Arrow Icon Conversion Tracking
  • Arrow Icon Customer Segmentation
  • Arrow Icon Ad hoc Reporting
  • Arrow Icon Multi-Channel Data Collection
  • Arrow Icon Tag Management
  • Arrow Icon Data Source Connectors
  • Arrow Icon SEO Management
  • Arrow Icon Cohort Analysis
  • Arrow Icon KPI Monitoring
  • Arrow Icon Project Management
  • Arrow Icon Project Tracking
  • Arrow Icon Status Tracking
  • Arrow Icon Collaboration Tools
  • Arrow Icon Calendar Management
  • Arrow Icon Project Planning
  • Arrow Icon Gantt/Timeline View
  • Arrow Icon File Management
  • Arrow Icon Media Planning
  • Arrow Icon Budgeting/Forecasting
  • Arrow Icon Task Management
  • Arrow Icon Campaign Planning
  • Arrow Icon Project Time Tracking
  • Arrow Icon Prioritization
  • Arrow Icon Assignment Management
  • Arrow Icon Predictive Analytics
  • Arrow Icon Commenting/Notes
  • Arrow Icon Reporting & Statistics
  • Arrow Icon Email Management
  • Arrow Icon Roadmapping
  • Arrow Icon Campaign Management
  • Arrow Icon To-Do List
  • Arrow Icon Project Workflow
  • Arrow Icon Marketing Calendar
  • Arrow Icon Goal Setting/Tracking
  • Arrow Icon Projections
  • Arrow Icon Planning Tools
  • Arrow Icon Deadline Management
  • Arrow Icon Multi-Channel Marketing
  • Arrow Icon Presentation Tools
  • Arrow Icon Spend Management
  • Arrow Icon Task Planning
  • Arrow Icon Tagging
  • Arrow Icon Personalization
  • Arrow Icon Campaign Management
  • Arrow Icon Customer Segmentation
  • Arrow Icon GDPR Compliance
  • Arrow Icon Behavioral Analytics
  • Arrow Icon Data Integration
  • Arrow Icon Predictive Modeling
  • Arrow Icon Customer Profiles
  • Arrow Icon Customer Journey Mapping
  • Arrow Icon Data Import/Export
  • Arrow Icon Advertising Management
  • Arrow Icon Cross Channel Attribution
  • Arrow Icon Performance Metrics
  • Arrow Icon Audience Targeting
  • Arrow Icon Campaign Analytics
  • Arrow Icon Attribution Modeling
  • Arrow Icon Engagement Tracking
  • Arrow Icon ROI Tracking
  • Arrow Icon Predictive Analytics
  • Arrow Icon Multi-Campaign
  • Arrow Icon Multi-Touch Attribution
  • Arrow Icon Campaign Management
  • Arrow Icon Customer Segmentation
  • Arrow Icon Conversion Tracking
  • Arrow Icon Affiliate Management

Oyster CDP Pricing

Pricing Type

  • Pricing Type Per Feature

Preferred Currency

  • USD ($) USD ($)

Free Trial

  • Free Trial Available

Free Version

  • NA

Payment Frequency

  • Monthly Subscription Monthly Subscription

Plans & Packages

Basic

$10000 Per Feature

Oyster CDP FAQs

Oyster CDP is a powerful marketing analytics software solution that helps businesses gather, analyze, and leverage customer data to improve marketing strategies and drive better results. The software acts as a customer data platform (CDP) that consolidates customer data from various sources, such as websites, social media, CRM systems, and third-party tools, into a single, unified profile. With Oyster CDP, businesses can track customer behavior, segment audiences, and create personalized marketing campaigns based on real-time data. The software includes robust analytics tools that provide insights into customer preferences, purchasing patterns, and engagement levels, allowing marketers to optimize their campaigns and enhance customer experiences. Oyster CDP also supports marketing automation, enabling businesses to deliver targeted messages at the right time. By using Oyster CDP, organizations can create more effective marketing strategies, improve ROI, and build stronger customer relationships.

  • No, Oyster CDP does not offer a free version.

  • Yes, Oyster CDP offers a free trial.

  • No, Credit Card details are not required for the Oyster CDP trial.

  • Oyster CDP offers the following pricing plans & packages:

    Basic

    $10000 Per Feature

  • Oyster CDP supports the following payment frequencies:

    • Monthly Subscription

  • No, Oyster CDP does not offer an API.

  • Oyster CDP offers support with the following options:
    • Email , Phone , Chat

  • Oyster CDP offers training with the following options:
    • In-person , Live Online , Webinar

  • Oyster CDP supports the following languages:
    • English

  • Following are the typical users of the Oyster CDP:
    • Self-Employed , Small-Business , Midsize-Business

  • Oyster CDP supports the following deployment:
    • Cloud Hosted

  • Oyster CDP supports the following devices and operating systems:
    • Web-Based