Top 10 Marketing Automation Software Comparison – Find the Right Solution

Choosing the right Marketing Automation Software can be challenging with so many options available. To simplify your decision-making, we have created this comprehensive comparison table of the top 10 Marketing Automation Software solutions. Compare their features, pricing, user ratings, and overall performance to find the perfect fit for your needs. Whether you're looking for affordability, advanced features, or seamless integrations, this side-by-side analysis will help you make an informed choice. Whether you’re a small business, enterprise, or individual user, explore this in-depth top 10 Marketing Automation Software comparison to select the best solution with confidence.

Comparison Table of Top 10 Marketing Automation Software

Product
ActiveCampaign for Marketing

ActiveCampaign for Marketing

Adobe Marketo Engage

Adobe Marketo Engage

HubSpot Marketing Hub

HubSpot Marketing Hub

Mailchimp

Mailchimp

Constant Contact

Constant Contact

GetResponse

GetResponse

Omnisend

Omnisend

Act-On

Act-On

Keap

Keap

EngageBay CRM

EngageBay CRM

Review & Ratings

No reviews available

No reviews available

No reviews available

No reviews available

No reviews available

No reviews available

No reviews available

No reviews available

No reviews available

Description

ActiveCampaign is a versatile marketing platform focused on email marketing,... Read more about ActiveCampaign for Marketing

Adobe Marketo Engage is a comprehensive marketing automation platform designed... Read more about Adobe Marketo Engage

HubSpot Marketing Hub is an all-in-one marketing software designed to... Read more about HubSpot Marketing Hub

Mailchimp is a popular email marketing platform that simplifies communication... Read more about Mailchimp

Constant Contact is an online marketing platform primarily focused on... Read more about Constant Contact

GetResponse is a versatile email marketing software tailored for small... Read more about GetResponse

Omnisend is an e-commerce marketing platform designed to streamline communication... Read more about Omnisend

Act-On is a comprehensive marketing automation platform designed to streamline... Read more about Act-On

Keap is a versatile customer relationship management (CRM) software designed... Read more about Keap

EngageBay CRM is a comprehensive software solution tailored to enhance... Read more about EngageBay CRM

Free Trial

14 Days

NA

14 Days

Available

30 Days

30 Days

NA

NA

14 Days

Available

Starting Price

$15 Per Month

NA

$800 Per Month

$575 Per Year

$12 Per Month

$15.56 Per Month

$16 Per Month

$900 Per Month

$249 Per Month

$12.74 Per Month

Features
Drip Campaigns
Customizable CTAs
Email Marketing
Engagement Tracking
Customizable Forms
ROI Tracking
Website Visitor Tracking
Lead Capture
Marketing Calendar
Dynamic Content
Event Triggered Actions
SMS Marketing
AB Testing
Lead Qualification
Data Import/Export
Conversion Tracking
Social Marketing
Landing Pages
Template Management
Segmentation
Campaign Analytics
Lead Generation
Multi-Channel Communication
Sales Analytics
Lead Management
Multi-Campaign
Multi-Channel Marketing
Marketing Automation
Campaign Management
CRM
Artificial Intelligence
Other Info
Deployment
  • Cloud Hosted
  • Cloud Hosted
  • Cloud Hosted
  • On-Premise
  • Cloud Hosted
  • Cloud Hosted
  • Cloud Hosted
  • Cloud Hosted
  • Cloud Hosted
  • Cloud Hosted
  • Cloud Hosted
Devices Supported
  • Web-Based
  • iPhone
  • Android
  • Web-Based
  • Web-Based
  • iPhone
  • Android
  • Windows
  • Mac
  • Linux
  • Web-Based
  • iPhone
  • Android
  • Web-Based
  • iPhone
  • Android
  • Web-Based
  • Web-Based
  • Web-Based
  • Web-Based
  • iPhone
  • Android
  • Web-Based
Pricing Model
  • Per User
NA
  • Contact Vendor
  • Flat Rate
  • Flat Rate
  • Usage Based
  • Flat Rate
  • Per Feature
  • Usage Based
  • Per User
Support
  • 24x7 Support
  • Email
  • Phone
  • Chat
  • Knowledge Base
  • 24x7 Support
  • Email
  • Phone
  • Chat
  • Knowledge Base
  • 24x7 Support
  • Email
  • Phone
  • Chat
  • Knowledge Base
  • FAQs/Forum
  • 24x7 Support
  • Email
  • Phone
  • Chat
  • Knowledge Base
  • Email
  • Phone
  • Chat
  • Knowledge Base
  • 24x7 Support
  • Email
  • Chat
  • Knowledge Base
  • 24x7 Support
  • Email
  • Chat
  • Knowledge Base
  • 24x7 Support
  • Email
  • Phone
  • Chat
  • Knowledge Base
  • 24x7 Support
  • Phone
  • Chat
  • 24x7 Support
  • Email
  • Phone
  • Chat
  • Knowledge Base
Target Company Size
  • Self-Employed
  • Small-Business
  • Midsize-Business
  • Large-Enterprise-Business
  • Self-Employed
  • Small-Business
  • Midsize-Business
  • Large-Enterprise-Business
  • Self-Employed
  • Small-Business
  • Midsize-Business
  • Large-Enterprise-Business
  • Self-Employed
  • Small-Business
  • Midsize-Business
  • Large-Enterprise-Business
  • Self-Employed
  • Small-Business
  • Midsize-Business
  • Large-Enterprise-Business
  • Self-Employed
  • Small-Business
  • Midsize-Business
  • Large-Enterprise-Business
  • Small-Business
  • Midsize-Business
  • Large-Enterprise-Business
  • Self-Employed
  • Small-Business
  • Self-Employed
  • Small-Business
  • Midsize-Business

FAQs About Marketing Automation Software Comparison

With so many Marketing Automation Software solutions available, a side-by-side comparison helps you identify which tool offers the best features, pricing, and user experience for your specific needs. By evaluating multiple options at once, you can pinpoint the solution that aligns with your budget, technical requirements, and business goals.

Absolutely! Depending on the tool, you may discover:

  • Fully Free Software such as Omnisend (no subscription required)
  • Free Version options like Omnisend and EngageBay CRM (basic features remain free for life)
  • Free Trial offerings such as HubSpot Marketing Hub, Mailchimp, Constant Contact, GetResponse, ActiveCampaign for Marketing, Keap and EngageBay CRM (test premium features before committing)

These budget-friendly Marketing Automation Software solutions can be perfect for startups or small businesses, although they often come with usage caps or feature limitations. Always review each product’s details to ensure it meets your specific needs.

Small businesses often benefit from budget-friendly, easy-to-deploy, and intuitive platforms. For example, HubSpot Marketing Hub, Mailchimp, Constant Contact, GetResponse, ActiveCampaign for Marketing, Omnisend, Act-On, Keap and EngageBay CRM are popular picks in the Marketing Automation Software category, offering simple setup, affordable plans, and essential features suitable for smaller teams.

Enterprises typically require advanced security, robust reporting, and scalability. Tools like HubSpot Marketing Hub, Mailchimp, Constant Contact, GetResponse, ActiveCampaign for Marketing, Omnisend and Act-On in the Marketing Automation Software category excel at handling complex workflows, large user bases, and offer dedicated enterprise support.

Yes! Many Marketing Automation Software solutions—such as HubSpot Marketing Hub, Mailchimp, Constant Contact, ActiveCampaign for Marketing and Keap—provide mobile apps for on-the-go access. This allows you to manage features, collaborate in real time, and stay updated wherever you are. If mobile functionality is crucial for your business, be sure to confirm each software’s app availability and compatibility.