With mapular Consumer Analytics, you can:
- Capture First-Party Demand: Connect real signals from your store locator, CRM, campaigns, and in-store activity — to understand what your customers want, and where they want it.
- Combine with Location Intelligence: Enrich your internal data with external sources like foot traffic, competitor locations, demographics, and regional trends — to see the full picture.
- Act on Real-World Insight: Spot underperforming stores, uncover demand hotspots, and predict ROI across locations, products, and channels.
- Simulate and Predict with Digital Twin Modeling: Test store openings, product launches, and marketing campaigns before spending budget — with a virtual twin of your real-world business.
- See How Online Drives Offline: Track how store locator searches and digital engagement turn into foot traffic and in-store revenue — closing the attribution gap between digital and physical.
What Sets Us Apart:
- Built for Retail and D2C — Not Repurposed BI: Purpose-built for consumer brands — not a generic BI tool forced to fit retail. Every feature solves real-world challenges in location strategy, marketing attribution, and store performance.
- Real-Time, Omnichannel View: See the entire customer journey — from online searches to in-store purchases — on one unified, map-based dashboard.
- Predictable, Proven ROI: Run simulations before you spend. Forecast campaign and store performance to reduce risk and avoid costly expansion mistakes.
- Scalable, Modular Platform: Start simple with store locator analytics. Scale into campaign simulation, consumer journey insights, and expansion planning — all without a heavy IT lift.
- Privacy by Design: Fully GDPR-compliant and built on anonymous, first-party behavioral data — ensuring strategic insights without compromising user privacy.