Gynger is a trade promotion management (TPM) software that helps businesses in the consumer goods and retail industries plan, execute, and measure the effectiveness of their trade promotions. The software enables users to streamline the promotion lifecycle, from planning and budgeting to execution and post-promotion analysis. Gynger provides advanced analytics and insights, allowing businesses to assess the ROI of their trade promotions and identify areas for improvement. The platform integrates with existing ERP, CRM, and financial systems to ensure that promotion data flows seamlessly across departments. Gynger also helps businesses optimize their promotional strategies by using predictive analytics to forecast demand and allocate promotional spend efficiently. It allows for detailed tracking of performance metrics, such as sales lift, margin impact, and customer engagement, providing companies with the data they need to make informed decisions. With a user-friendly interface and customizable features, Gynger is an ideal solution for businesses looking to maximize the impact of their trade promotions.
O4S
2016
India
Proprietary
Drip Campaigns