Google Tag Manager 360 is a powerful marketing analytics and tag management tool that enables businesses to manage and deploy marketing tags (like tracking pixels or analytics scripts) on their website or mobile apps without the need for a developer. This software provides a user-friendly interface to organize, update, and test tags, enabling faster deployment of marketing campaigns and tracking efforts. Google Tag Manager 360 integrates seamlessly with Google Analytics, AdWords, and other third-party marketing platforms, helping businesses optimize their advertising strategies. The software allows users to monitor website traffic, user behavior, and campaign performance in real-time, and it offers automated error checking and debugging features to ensure smooth tag implementation. With its robust version control, user permissions, and security features, Google Tag Manager 360 simplifies marketing analytics, reduces dependency on development teams, and provides valuable insights into customer behavior and engagement across digital channels.
Google
United States
Proprietary
Predictive Analytics
