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Real-Time Tracking, Attribution, and Optimization for Marketing Professionals

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CAKE Overview

CAKE is a comprehensive marketing performance tracking and analytics platform that simplifies digital marketing for businesses. Tailored for advertisers, publishers, and networks, it provides a centralized solution for managing, measuring, and optimizing marketing campaigns. CAKE excels in real-time tracking, offering insights into the performance of online and offline marketing channels. Its user-friendly interface allows for easy campaign setup, monitoring, and adjustment. Noteworthy features include robust attribution modeling, lead distribution, and fraud detection tools, enhancing overall campaign effectiveness. Whether you're focused on affiliate marketing, lead generation, or customer acquisition, CAKE is a versatile tool for businesses aiming to maximize the impact of their marketing efforts.

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CAKE Screenshot & Video

Contact Details

  • Vendor Name Perseus Group
  • Founded 1995
  • Location United States
  • Employees 101-500

Support

  • 24x7 Support 24x7 Support
  • Email Email
  • Phone Phone
  • Chat Chat
  • Knowledge Base Knowledge Base

Training

  • In-person In-person
  • Webinar Webinar
  • Documentation Documentation

Licensing & Deployment

  • Proprietary Proprietary
  • Cloud Hosted Cloud Hosted
  • Web-Based Web-Based
  • iPhone iPhone

Typical Customers

  • Self-Employed Self-Employed
  • Small-Business Small-Business
  • Midsize-Business Midsize-Business
  • Large-Enterprise-Business Large-Enterprise-Business

Languages Supported

English, Portuguese, Spanish

Industries

Advertising & Marketing

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CAKE Features

  • Arrow Icon Activity Tracking
  • Arrow Icon Performance Metrics
  • Arrow Icon Visual Analytics
  • Arrow Icon Fraud Detection
  • Arrow Icon Real Time Analytics
  • Arrow Icon Commission Management
  • Arrow Icon Rewards Management
  • Arrow Icon Banner Management
  • Arrow Icon Social Promotion
  • Arrow Icon Conversion Tracking
  • Arrow Icon User Management
  • Arrow Icon Activity Dashboard
  • Arrow Icon Campaign Analytics
  • Arrow Icon Multi-Channel Marketing
  • Arrow Icon Campaign Planning
  • Arrow Icon Customer Segmentation
  • Arrow Icon Multi-Campaign
  • Arrow Icon Affiliate Management
  • Arrow Icon Campaign Management
  • Arrow Icon Reporting & Statistics
  • Arrow Icon Predictive Analytics
  • Arrow Icon Website Analytics
  • Arrow Icon Dashboard
  • Arrow Icon Engagement Tracking
  • Arrow Icon Campaign Tracking
  • Arrow Icon Customer Journey Mapping
  • Arrow Icon ROI Tracking
  • Arrow Icon Data Visualization
  • Arrow Icon Social Media Integration
  • Arrow Icon Behavior Tracking
  • Arrow Icon AB Testing
  • Arrow Icon Multi-Channel Attribution
  • Arrow Icon Keyword Tracking
  • Arrow Icon Performance Metrics
  • Arrow Icon Reporting & Statistics
  • Arrow Icon Customizable Reports
  • Arrow Icon Campaign Analytics
  • Arrow Icon Conversion Tracking
  • Arrow Icon Customer Segmentation
  • Arrow Icon Ad hoc Reporting
  • Arrow Icon Multi-Channel Data Collection
  • Arrow Icon Tag Management
  • Arrow Icon Data Source Connectors
  • Arrow Icon SEO Management
  • Arrow Icon Cohort Analysis
  • Arrow Icon KPI Monitoring
  • Arrow Icon Calendar Management
  • Arrow Icon Collaboration Tools
  • Arrow Icon File Sharing
  • Arrow Icon Prioritization
  • Arrow Icon Project Management
  • Arrow Icon Project Tracking
  • Arrow Icon Task Management
  • Arrow Icon Task Progress Tracking
  • Arrow Icon Task Scheduling
  • Arrow Icon Time Tracking
  • Arrow Icon Campaign Management
  • Arrow Icon Commenting/Notes
  • Arrow Icon Email Management
  • Arrow Icon Reminders
  • Arrow Icon Status Tracking
  • Arrow Icon Deadline Management
  • Arrow Icon Billing & Invoicing
  • Arrow Icon Client Management
  • Arrow Icon Resource Management

CAKE Pricing

Pricing Type

  • Pricing Type Contact Vendor

Preferred Currency

  • USD ($) USD ($)

Free Trial

  • Free Trial Available

Free Version

  • NA

Payment Frequency

  • NA
Pricing Page   Demo Page  

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CAKE FAQs

CAKE is a comprehensive marketing performance tracking and analytics platform that simplifies digital marketing for businesses. Tailored for advertisers, publishers, and networks, it provides a centralized solution for managing, measuring, and optimizing marketing campaigns. CAKE excels in real-time tracking, offering insights into the performance of online and offline marketing channels. Its user-friendly interface allows for easy campaign setup, monitoring, and adjustment. Noteworthy features include robust attribution modeling, lead distribution, and fraud detection tools, enhancing overall campaign effectiveness. Whether you're focused on affiliate marketing, lead generation, or customer acquisition, CAKE is a versatile tool for businesses aiming to maximize the impact of their marketing efforts.

  • No, CAKE does not offer a free version.

  • Yes, CAKE offers a free trial.

  • No, Credit Card details are not required for the CAKE trial.

  • Yes, CAKE offers an API.

  • CAKE offers support with the following options:
    • 24x7 Support , Email , Phone , Chat , Knowledge Base

  • CAKE offers training with the following options:
    • In-person , Webinar , Documentation

  • CAKE supports the following languages:
    • English , Portuguese , Spanish

  • Following are the typical users of the CAKE:
    • Self-Employed , Small-Business , Midsize-Business , Large-Enterprise-Business

  • CAKE supports the following deployment:
    • Cloud Hosted

  • CAKE supports the following devices and operating systems:
    • Web-Based , iPhone

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