Best PPC Software for Small Businesses (Free & Paid)

Viral Launch is a powerful competitive intelligence software designed to help businesses track and analyze their competitors’ strategies in the eCommerce space, particularly on Amazon. The platform provides valuable insights into market trends, product performance, and competitor behavior, helping businesses make data-driven decisions. With features like keyword tracking, product research, and l... Read more about Viral Launch

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush

Optmyzr is a powerful pay-per-click (PPC) management software that helps businesses and agencies optimize their digital advertising campaigns. The platform integrates with major advertising platforms like Google Ads and Bing Ads, offering tools for bid management, ad optimization, and automated reporting. With Optmyzr, users can automate routine PPC tasks, monitor campaign performance, and make da... Read more about Optmyzr

Perpetua is an advanced pay-per-click (PPC) software designed to optimize digital advertising campaigns across various platforms. This platform provides a comprehensive suite of tools for managing bids, analyzing performance, and automating campaign adjustments in real time. With Perpetua, marketers can easily create and manage PPC campaigns, ensuring that their ads reach the right audience at the... Read more about Perpetua

Google Marketing Platform is a powerful advertising agency software designed to help businesses manage their online marketing efforts efficiently. The platform provides comprehensive tools for campaign management, audience targeting, and performance analysis, ensuring that organizations can optimize their marketing strategies. Google Marketing Platform allows users to create and manage advertising... Read more about Google Marketing Platform

Google Search Ads 360 is a powerful pay-per-click (PPC) advertising software that enables businesses to manage and optimize their search engine marketing (SEM) campaigns across multiple platforms. Part of the Google Marketing Platform, Search Ads 360 offers a centralized interface for managing campaigns on Google Ads, Bing Ads, and other search engines, providing a unified view of performance and ... Read more about Google Search Ads 360

Microsoft Advertising is a leading pay-per-click (PPC) advertising software that enables businesses to reach their target audience across the Microsoft Search Network and partner sites. This platform offers a range of tools for creating, managing, and optimizing PPC campaigns, helping advertisers increase visibility and drive traffic to their websites. With Microsoft Advertising, users can leverag... Read more about Microsoft Advertising

Acquisio is a powerful reporting software designed to help digital marketers track, analyze, and optimize their marketing campaigns. This platform offers comprehensive tools for managing and reporting on various advertising channels, including search, display, and social media. With its user-friendly interface, marketers can easily access real-time data, generate detailed reports, and analyze camp... Read more about Acquisio

Outbrain is a versatile content discovery platform that enhances online engagement for businesses. With its user-friendly interface, Outbrain amplifies content reach by placing recommended articles and videos on various websites, attracting a broader audience. The platform's algorithm intelligently suggests relevant content to users, improving the overall browsing experience. Outbrain supports con... Read more about Outbrain

Keyword Management for PPC is a campaign management software designed to optimize and automate the management of pay-per-click (PPC) advertising campaigns. The platform allows businesses to easily create, monitor, and adjust their PPC campaigns across search engines and social media platforms. By focusing on keyword optimization, businesses can improve the targeting of their ads and maximize their... Read more about Keyword Management for PPC

monday.com is a versatile work operating system designed to streamline collaboration and project management. Its colorful and intuitive interface simplifies complex workflows, offering customizable boards to fit various team needs. From task tracking to project timelines, monday.com adapts to your unique processes. Team members can easily communicate, share files, and update progress in real-time,... Read more about monday.com

Taboola is a leading pay-per-click (PPC) software designed to enhance online advertising and content discovery. This platform enables businesses to promote their content across a vast network of publisher sites, driving targeted traffic and increasing brand visibility. Taboola's algorithm analyzes user behavior to deliver personalized recommendations, ensuring that ads reach the right audience at ... Read more about Taboola

SpyFu is a specialized software tool tailored for digital marketers focusing on competitor analysis and keyword research. Its core strength lies in revealing the search marketing formulas of competitors, offering insights into the keywords they bid on and rank for. SpyFu excels in tracking keyword ranking history, enabling users to understand and predict market trends. A standout feature is its ab... Read more about SpyFu

TubeTarget is a specialized pay-per-click (PPC) software designed to optimize digital advertising campaigns, particularly on video platforms like YouTube. This software offers advanced targeting and bidding features that allow advertisers to reach their ideal audience with precision, improving ad performance and ROI. TubeTarget helps businesses create and manage YouTube PPC campaigns by providing ... Read more about TubeTarget

LocaliQ is an all-in-one marketing software designed to help businesses of all sizes grow their online presence and drive meaningful customer engagement. It combines the power of digital advertising, lead generation, and marketing analytics in one easy-to-use platform. LocaliQ allows businesses to create and run targeted ads across various digital channels, including Google, Facebook, and Instagra... Read more about LocaliQ

Hibu is a social media marketing software designed to help businesses enhance their online presence, engage with customers, and drive growth through effective social media strategies. The platform offers tools to schedule, manage, and monitor posts across various social media platforms like Facebook, Instagram, and Twitter. With Hibu, businesses can craft targeted ads, create custom content, and t... Read more about Hibu

Serpstat is a versatile SEO tool developed for professionals aiming to optimize their online visibility. It's a comprehensive suite offering keyword research, competitor analysis, and site auditing capabilities. Unique for its extensive database, Serpstat provides insights into competitors' strategies and keyword rankings. Users can track their website's performance, identify SEO errors, and get s... Read more about Serpstat

Marin Software is a sophisticated social media marketing software designed to optimize online advertising campaigns across multiple platforms. With its comprehensive suite of tools, marketers can manage ad placements, track performance metrics, and analyze audience engagement effectively. The user-friendly interface allows for real-time adjustments to campaigns, ensuring maximum visibility and ret... Read more about Marin Software

Skai is an advanced social media marketing software designed to help businesses optimize their online presence and drive engagement across various platforms. The platform offers comprehensive tools for managing social media campaigns, including scheduling posts, monitoring performance, and analyzing audience interactions. With Skai, users can create targeted advertising campaigns based on demograp... Read more about Skai

CHEQ Essentials is a powerful click fraud prevention software designed to protect businesses from fraudulent online activity. With the rise of digital advertising, ensuring the integrity of ad clicks has become crucial for maximizing ROI. CHEQ Essentials employs advanced algorithms and machine learning to detect and block fraudulent clicks in real time, safeguarding advertising budgets and improvi... Read more about CHEQ Essentials

SE Ranking is a versatile SEO software that caters to a wide range of digital marketing needs. Its hallmark is the accurate keyword rank tracking feature, which monitors search engine rankings globally and locally. The website audit tool efficiently identifies SEO issues, guiding users towards impactful improvements. SE Ranking's competitor analysis feature is insightful, allowing users to benchma... Read more about SE Ranking

CHEQ is an advanced click fraud detection software designed to protect online advertising investments from fraudulent activity. This platform leverages machine learning algorithms and real-time analytics to identify and prevent invalid clicks generated by bots or malicious users. With CHEQ, advertisers can monitor their campaigns and detect unusual activity, ensuring that their ad spend is allocat... Read more about CHEQ

StackAdapt is an advanced reporting software designed for digital marketing campaigns, providing marketers with comprehensive insights into their performance metrics. This platform allows users to track key performance indicators (KPIs) across various channels, including display, video, and social media advertising. StackAdapt's intuitive dashboard presents data in visually appealing formats, maki... Read more about StackAdapt

AdStage is a powerful Social Media Marketing Software designed to help businesses create, manage, and optimize their social media campaigns across multiple platforms. It offers a unified dashboard that integrates with major social networks like Facebook, Instagram, Twitter, and LinkedIn, enabling marketers to streamline their advertising efforts. AdStage features advanced analytics and reporting t... Read more about AdStage

Kaspien is a powerful pay-per-click (PPC) management software designed to help businesses optimize their digital advertising campaigns. With its advanced features and user-friendly interface, Kaspien enables businesses to create, manage, and track PPC ads across multiple platforms such as Google Ads, Bing, and social media channels. The software offers AI-powered tools for bid optimization, keywor... Read more about Kaspien

Fraud Blocker is a campaign management software designed to help businesses protect their online campaigns from fraud and malicious activity. The platform uses advanced algorithms to detect and block fraudulent activities in real time, ensuring that marketing budgets are spent efficiently and effectively. Fraud Blocker offers tools for tracking click patterns, monitoring IP addresses, and identify... Read more about Fraud Blocker

Zeropark is an innovative push notifications software designed to help businesses engage and retain their customers through effective and targeted messaging. It offers a comprehensive platform for creating, scheduling, and managing push notifications across web and mobile applications. Zeropark’s intuitive interface allows marketers to design visually appealing notifications with customized cont... Read more about Zeropark

Carbon6 is an advanced pay-per-click (PPC) software solution designed to optimize and manage digital advertising campaigns across various platforms like Google Ads, Bing, and social media networks. The software provides automated tools for keyword bidding, ad copy creation, and performance tracking, ensuring that advertisers can achieve maximum ROI from their ad spend. Carbon6’s intelligent bidd... Read more about Carbon6