Best Lead Nurturing Software for Small Businesses (Free & Paid)

Running a small business comes with unique challenges, including tight budgets and limited resources. That’s why choosing the right lead nurturing software can significantly improve your workflow and help you compete more effectively. Here, we feature the top lead nurturing software solutions designed for small businesses—offering affordable pricing, user-friendly interfaces, and scalable features that grow alongside your company.
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Last Updated: October 01, 2025

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198 Software

Popular Picks in Lead Nurturing Software

Brevo

Brevo

$562 Per month

GetResponse

GetResponse

$15.56 Per month

Lusha

Lusha

$29.90 Per month

Close

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$35 Per month

List of Top Best Lead Nurturing Software for Small Businesses

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EzyTise CRM is a versatile customer relationship management software that helps businesses automate and streamline their customer interactions. The platform provides tools for managing contacts, tracking leads, and organizing communications across multiple channels. EzyTise CRM allows businesses to segment their customer base, manage sales pipelines, and monitor engagement in real-time. With its i... Read more about EzyTise CRM

Free Trial

Available

Pricing Type

$297 Per month

Location

United States

Leads And CRM is a customer relationship management (CRM) software designed to help businesses effectively manage leads, sales processes, and customer interactions. The platform offers an easy-to-use interface where users can store customer data, track communication, and monitor sales pipelines. Leads And CRM enables businesses to automate tasks like lead capture, follow-ups, and marketing campaig... Read more about Leads And CRM

Free Trial

Available

Pricing Type

$49 Per user

Location

India

SharpCRM is an email marketing software that enables businesses to create, send, and track email campaigns aimed at engaging and nurturing their audience. With SharpCRM, users can design visually appealing email templates, personalize messages, and segment audiences based on demographics and behavior, ensuring targeted communication. The software includes automation tools for drip campaigns, follo... Read more about SharpCRM

Free Trial

Available

Pricing Type

$4 Per month

Location

United States

Captiwate is an innovative lead nurturing software designed to help businesses build stronger relationships with potential customers and increase conversions over time. The platform uses automation and advanced analytics to track and engage leads across multiple touchpoints, including email, social media, and website interactions. Captiwate’s powerful segmentation features allow businesses to cr... Read more about Captiwate

Free Trial

Available

Pricing Type

$0 Per month

Location

United States

RealThanks is a customer loyalty software designed to help businesses foster stronger relationships with their customers through rewards programs and personalized engagement. With RealThanks, businesses can create customized loyalty programs that offer incentives for repeat purchases, referrals, and other actions that benefit the business. The software supports multiple reward structures, includin... Read more about RealThanks

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NA

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Location

United States

Leadhub is a powerful lead management software that helps businesses capture, nurture, and convert leads into loyal customers. This platform is designed to automate the lead generation process, track interactions with prospects, and manage the entire lead lifecycle, from initial inquiry to closed deal. Leadhub integrates with a variety of marketing channels, including email, social media, and paid... Read more about Leadhub

Free Trial

NA

Pricing Type

$299 Per month

Location

Germany

All In One Toolkit is a lead nurturing software designed to help businesses build stronger relationships with their leads and move them down the sales funnel. The platform offers a wide range of features to support the entire lead nurturing process, from capturing and qualifying leads to automating follow-up emails and monitoring engagement. All In One Toolkit helps businesses create personalized ... Read more about All In One Toolkit

Free Trial

NA

Pricing Type

$199 Per month

Location

United Kingdom

YogLeads is a lead nurturing software that helps businesses manage and develop relationships with potential customers through personalized engagement strategies. The platform offers tools for lead tracking, segmentation, and automated follow-ups, enabling companies to deliver targeted content based on each lead’s preferences and behavior. YogLeads integrates with CRM systems, ensuring seamless d... Read more about YogLeads

Free Trial

Available

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Location

India

Stacklii is a small business customer relationship management (CRM) software designed to help entrepreneurs and small teams effectively manage customer interactions and sales processes. With its intuitive interface and user-friendly features, Stacklii enables businesses to organize customer data, track leads, and manage sales pipelines with ease. The software offers tools for automating routine ta... Read more about Stacklii

Free Trial

Available

Pricing Type

$24 Per month

Location

United States

ClientPro.ai is a powerful customer relationship management (CRM) software solution designed to help businesses build stronger relationships with their customers. By leveraging AI-powered insights and automation, ClientPro.ai allows companies to understand their customers’ needs, preferences, and behaviors better. The platform enables businesses to manage and track interactions, streamline sales... Read more about ClientPro.ai

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Available

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Location

United States

Aximo Tech is an advanced lead generation software designed to help businesses identify and capture high-quality leads with minimal effort. Through intelligent algorithms and powerful automation, Aximo Tech enables businesses to target potential customers more effectively and convert them into paying clients. The software uses data-driven insights to segment audiences, analyze behavior, and genera... Read more about Aximo Tech

Free Trial

NA

Pricing Type

Contact Vendor

Location

Spain

Deciphering the DNA of Successful Startups.

Kontax AI is an AI-powered sales engagement platform designed to help sales teams optimize their outreach and increase conversion rates. By leveraging advanced machine learning algorithms, Kontax AI analyzes customer data and interaction patterns to provide personalized, data-driven insights that can enhance sales strategies. The software allows sales teams to automate tasks such as lead scoring, ... Read more about Kontax AI

Free Trial

Available

Pricing Type

$0 Per user

Location

United States

Moovsoon is a comprehensive lead nurturing software designed to help businesses build stronger relationships with prospects and move them through the sales funnel more effectively. With its suite of marketing automation tools, Moovsoon enables businesses to create personalized, targeted campaigns that engage leads at every stage of their journey. The software features lead scoring, email marketing... Read more about Moovsoon

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NA

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Location

United States

Supercharge your B2C sales momentum

Floww.ai is an advanced AI-driven CRM platform designed to enhance sales execution and enablement. It empowers businesses with agile, intuitive, and intelligent solutions tailored for both B2C and B2B2C operations. The platform focuses on maximizing sales team productivity, reducing lead leakage, and providing in-depth analytics for informed decision-making. With its no-code, easy-to-configure int... Read more about Floww.ai

Free Trial

NA

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Location

India

Inboundly is a powerful lead nurturing software designed to help businesses automate and optimize the process of converting leads into loyal customers. With its suite of tools, Inboundly allows businesses to capture, segment, and engage leads throughout their entire lifecycle, from the first interaction to post-sale follow-up. The software includes features such as email automation, drip campaigns... Read more about Inboundly

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

WidgetCrafter is an innovative lead nurturing software designed to help businesses manage and engage with potential customers throughout their buyer’s journey. With a focus on increasing conversions and customer retention, WidgetCrafter provides powerful tools for automating follow-up emails, tracking interactions, and scoring leads based on their behavior and engagement with marketing cont... Read more about WidgetCrafter

Free Trial

NA

Pricing Type

$3 Per month

Location

United Kingdom

Dealsly is an advanced lead nurturing software designed to help businesses convert leads into loyal customers through targeted communication and personalized marketing campaigns. The platform allows businesses to automate the process of nurturing leads, sending them timely and relevant content based on their interests and stage in the sales funnel. With Dealsly, sales and marketing teams can creat... Read more about Dealsly

Free Trial

Available

Pricing Type

$297 Per month

Location

United States

Tesmark is an innovative lead nurturing software designed to help businesses engage and convert prospects into loyal customers effectively. Utilizing advanced automation and personalized communication strategies, Tesmark enables you to manage and nurture leads throughout the sales funnel. Features include targeted email campaigns, behavior-based triggers, and comprehensive lead scoring, allowing y... Read more about Tesmark

Free Trial

Available

Pricing Type

$39 Per feautre

Location

United States

Instantcall is an innovative lead nurturing software designed to help businesses turn leads into loyal customers through personalized communication and automated follow-ups. This software allows companies to track leads throughout their entire journey, from initial contact to conversion, ensuring no opportunity is missed. Instantcall integrates with CRM systems to automatically capture lead inform... Read more about instantcall

Free Trial

NA

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Location

Spain

Nova CRM is an advanced customer relationship management (CRM) software designed to help businesses nurture leads, manage customer interactions, and streamline sales processes. With Nova CRM, businesses can track leads from initial contact through to conversion, ensuring no opportunity is missed. The software offers powerful automation features, allowing users to set up automated workflows for lea... Read more about Nova CRM

Free Trial

NA

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Location

Canada

ScaleVoice is an advanced conversational AI platform designed to automate and optimize customer interactions across a variety of communication channels. This cutting-edge software leverages natural language processing (NLP) and machine learning to understand and respond to customer inquiries with human-like accuracy. ScaleVoice enables businesses to build and deploy intelligent virtual assistants,... Read more about ScaleVoice

Free Trial

NA

Pricing Type

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Location

United States

Integration Social is a customer communications management (CCM) software solution designed to help businesses streamline and automate their customer interactions across various channels. The platform enables organizations to deliver personalized, consistent, and timely communications to customers, whether through email, text messages, social media, or printed materials. With powerful automation t... Read more about Integration Social

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NA

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Location

United States

$150k pipeline in 15m from your inbox. 5x close rate forever after.

This is Nurturally’s core category. It automates the most time-consuming part of sales: staying in touch. Nurturally identifies leads that need follow-up, drafts context-rich emails, and sends them at the right time, ensuring your team never drops the ball again. It’s the lead nurturing engine that fits into your existing workflow in just 15 minutes a week. Read more about Nurturally

Free Trial

7 Days

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Location

United States

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