Best Customer Advocacy Software for Small Businesses (Free & Paid)

Running a small business comes with unique challenges, including tight budgets and limited resources. That’s why choosing the right customer advocacy software can significantly improve your workflow and help you compete more effectively. Here, we feature the top customer advocacy software solutions designed for small businesses—offering affordable pricing, user-friendly interfaces, and scalable features that grow alongside your company.
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Last Updated: October 01, 2025

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68 Software

Popular Picks in Customer Advocacy Software

Survicate

Survicate

   (4.0)

$299 Per month

Influitive

Influitive

Contact Vendor

Extole

Extole

$3000 Per user

Annex Cloud Loyalty Experience Platform

Annex Cloud Loyalty Experience Platform

$15000 Per feautre

List of Top Best Customer Advocacy Software for Small Businesses

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Runa is an innovative customer loyalty software designed to help businesses build and maintain strong relationships with their customers through personalized rewards and engagement strategies. It offers a comprehensive platform for creating, managing, and analyzing loyalty programs with precision and ease. Runa features intuitive loyalty program design tools, allowing businesses to set up points-b... Read more about Runa

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Top-Rated Reputation Marketing Software for Local Businesses

NiceJob is a customer review and reputation management software crafted to help businesses boost their online presence and credibility through customer feedback. A standout feature of NiceJob is its automated review solicitation process, which encourages satisfied customers to leave reviews, enhancing the company's online reputation. The platform integrates with various review sites, ensuring broa... Read more about NiceJob

Free Trial

14 Days

Pricing Type

$75 Per month

Location

Canada

Myagi is a powerful sales enablement software designed to empower sales teams with the knowledge and resources they need to succeed. The platform offers features for content management, training, and performance tracking, ensuring that sales professionals can access the materials necessary to close deals effectively. Users can create and share training materials, monitor employee progress, and ana... Read more about Myagi

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

InviteReferrals is a powerful referral software designed to help businesses implement and manage referral marketing campaigns effectively. The platform allows organizations to create customized referral programs that incentivize customers to refer new clients. With its user-friendly interface, businesses can easily set up referral campaigns, track referrals, and reward customers for their particip... Read more about InviteReferrals

Free Trial

Available

Pricing Type

$99 Per feautre

Location

India

Kangaroo is an intuitive SMS marketing software designed to help businesses reach their audience directly through targeted text message campaigns. The platform allows marketers to create, schedule, and send SMS campaigns to customer lists, providing a fast and effective way to engage with customers. Kangaroo’s easy-to-use interface offers features like list segmentation, personalized messaging, ... Read more about Kangaroo

Free Trial

Available

Pricing Type

$59 Per month

Location

Canada

Marsello is a comprehensive Email Marketing Software designed to help businesses create, manage, and optimize impactful email campaigns that drive customer engagement and sales growth. This powerful platform offers a suite of tools for designing visually appealing and responsive emails, segmenting audiences based on behavior and preferences, and automating campaign workflows for maximum efficiency... Read more about Marsello

Free Trial

Available

Pricing Type

$125 Per user

Location

New Zealand

InGo is an innovative event marketing software designed to help organizations promote and manage their events effectively. With its powerful features, InGo allows users to create customized event websites, manage registrations, and engage with attendees before, during, and after the event. The platform provides social media integration, enabling users to easily share event details and attract a wi... Read more about InGo

Free Trial

NA

Pricing Type

$1000 Per month

Location

United States

Botmaker is a conversational AI platform designed to help businesses automate customer interactions across various messaging channels, including websites, social media platforms, and mobile apps. By leveraging artificial intelligence and natural language processing (NLP), Botmaker enables businesses to engage with customers in real-time, providing immediate responses to inquiries and resolving com... Read more about Botmaker

Free Trial

NA

Pricing Type

Contact Vendor

Location

Brazil

We Love Customers is a dynamic referral software designed to help businesses harness the power of word-of-mouth marketing by facilitating and managing customer referral programs. The platform offers a comprehensive suite of tools for creating, tracking, and optimizing referral campaigns, ensuring that businesses can effectively encourage and reward customers for their referrals. We Love Customers�... Read more about We Love Customers

Free Trial

NA

Pricing Type

$90 Per feautre

Location

France

GrowSurf is an innovative affiliate software designed to help businesses launch and manage affiliate programs effectively. The platform provides tools for tracking referrals, managing commissions, and creating custom affiliate links, enabling organizations to leverage the power of word-of-mouth marketing. With its user-friendly dashboard, businesses can monitor affiliate performance, optimize camp... Read more about GrowSurf

Free Trial

Available

Pricing Type

$179 Per month

Location

United States

Duel is a cutting-edge customer advocacy software designed to empower businesses to turn satisfied customers into enthusiastic brand advocates. The platform provides tools for identifying loyal customers, managing referral programs, and tracking advocacy efforts across social media and other channels. With Duel, businesses can create engaging campaigns that encourage customers to share their posit... Read more about Duel

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Ambassify is an innovative employee engagement software designed to cultivate a positive workplace culture and enhance employee satisfaction. The platform offers tools for gathering feedback, recognizing achievements, and fostering communication among team members. Organizations can create tailored engagement initiatives, enabling employees to share their ideas and actively participate in decision... Read more about Ambassify

Free Trial

NA

Pricing Type

$500 Per feautre

Location

Belgium

Peepi is an innovative customer loyalty software designed to help businesses enhance customer retention and drive repeat purchases. This comprehensive platform provides tools for creating and managing loyalty programs, allowing organizations to reward customers for their engagement and purchases. With features such as personalized offers, point tracking, and customer insights, Peepi empowers busin... Read more about Peepi

Free Trial

Available

Pricing Type

Contact Vendor

Location

Brazil

Plug And Play Referral Program Software

Referral Factory is a versatile referral software designed to boost marketing efforts by leveraging word-of-mouth recommendations. It's incredibly user-friendly, enabling businesses of all sizes to create and manage referral programs with ease. The software stands out with its customization options, allowing companies to design unique referral campaigns that align with their brand identity. Users ... Read more about Referral Factory

Free Trial

15 Days

Pricing Type

$$76 Per month

Location

Netherlands

Guuru is a specialized customer advocacy software designed to help businesses build strong relationships with their customers and leverage their feedback for growth. This platform provides tools for gathering, managing, and analyzing customer reviews, testimonials, and referrals, enabling organizations to enhance their brand reputation. With Guuru, businesses can create customized review requests,... Read more about Guuru

Free Trial

NA

Pricing Type

$10000 Per user

Location

Switzerland

Bulbshare is a customer advocacy software that empowers brands to collaborate directly with their customers to co-create content, products, and marketing strategies. The platform facilitates the creation of private communities where customers can share insights, feedback, and ideas. This direct engagement helps brands to understand their audience better and build stronger relationships. Bulbshare ... Read more about Bulbshare

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

AXOMO is a cutting-edge advocacy software that helps organizations manage and amplify their advocacy efforts, mobilizing supporters and driving impactful social change. With AXOMO, businesses and non-profits can create and manage campaigns, track engagement, and measure the success of their advocacy initiatives. The platform offers a variety of features such as customizable campaign pages, automat... Read more about AXOMO

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

SocialLadder is an advanced influencer marketing software designed to help businesses effectively identify, collaborate with, and manage influencers to enhance their brand presence and drive marketing success. It offers a comprehensive platform for discovering relevant influencers, managing campaigns, tracking performance, and measuring ROI, ensuring that influencer partnerships are strategic and ... Read more about SocialLadder

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Spoonity is an innovative customer loyalty software that enables businesses to build and manage effective loyalty and gift card programs. With its user-friendly platform, Spoonity allows organizations to create customized rewards systems tailored to their specific audience, encouraging repeat purchases and customer engagement. The software provides tools for tracking customer activity, allowing bu... Read more about Spoonity Loyalty & Gift Cards

Free Trial

NA

Pricing Type

$79 Per user

Location

Canada

Merchant Centric is a powerful review management software designed to help businesses monitor and enhance their online reputation. The platform provides tools for collecting, managing, and responding to customer reviews across multiple channels, including Google, Yelp, and social media. With its user-friendly dashboard, organizations can track their review ratings, identify trends, and gain insigh... Read more about Merchant Centric

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Wizu is an advanced customer engagement software designed to help businesses understand their customers better through feedback collection and analysis. The platform enables companies to create interactive surveys, collect real-time responses, and analyze customer sentiment to improve services. Wizu uses AI-powered conversational interfaces to make surveys more engaging, increasing response rates.... Read more about Wizu

Free Trial

Available

Pricing Type

$200 Per month

Location

United Kingdom

White Label Loyalty is a specialized customer loyalty software designed to help businesses create and manage their loyalty programs effectively. The platform offers tools for designing customizable loyalty schemes, tracking customer engagement, and analyzing program performance. White Label Loyalty provides features such as point accumulation, tiered rewards, and personalized promotions, enabling ... Read more about White Label Loyalty

Free Trial

NA

Pricing Type

$1999 Per feautre

Location

United Kingdom

Touchpoint CX is a comprehensive employee engagement software designed to help organizations foster a positive work culture and improve employee satisfaction. The platform provides tools for measuring employee engagement, gathering feedback, and addressing concerns in real-time, helping businesses create a more inclusive and motivating environment. Touchpoint CX enables companies to conduct survey... Read more about Touchpoint CX

Free Trial

Available

Pricing Type

Contact Vendor

Location

New Zealand

Zyper is a community software platform that helps brands build and manage close-knit communities of their most passionate customers. By identifying and engaging brand advocates, Zyper enables businesses to foster authentic relationships and drive organic growth. The platform facilitates user-generated content campaigns, feedback collection, and collaborative projects. Zyper provides analytics to m... Read more about Zyper

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Trustt is a customer advocacy software designed to help businesses turn satisfied customers into brand advocates who promote and recommend the company’s products or services. The platform provides tools for identifying loyal customers, managing referral programs, and encouraging positive reviews and testimonials. Trustt includes features for tracking customer engagement, rewarding advocates with... Read more about Trustt

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

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