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A website’s conversion rate is among the most important metrics that marketers check to know whether their digital marketing efforts are working. Conversion is, after all, the ultimate goal of your efforts - to have potential customers fill out your forms, contact your business, get free quotes. Conversion is important because it ultimately leads to a sale.
So now that conversion rate’s crucial role is established, the question is - how do you increase conversion rate? Well, your web design is a good place to start. It might not be glaringly obvious but it’s true that one of the best ways to improve conversion rate is by making sure your web design is outstanding.
What Principles of Web Design Can You Apply to Improve Your Conversion Rate?
Since 38% of web users leave a site due to its poor design, it’s safe to say that having an excellent design is a necessity. So if you’re not getting enough conversions despite your efforts in SEO, social media, email, and other communication channels, it’s time that you focus on your web design. Should you need help with your web design and higher conversion rates, you can partner with Salt Lake City marketing agencies to create a compelling web design for your business.Here are some design principles that you should apply to get more conversions:
1. Call-to-Action Buttons Should Stand Out
2. The Rule of Thirds Should Always be Considered
3. There Should Be Directional Cues to Guide Visitors
4. Users’ Patience (Or the Lack of It) Should Always Be Considered
5. Whitespace Should Be Used Smartly
• Have shorter paragraphs instead of walls of text to increase negative space and make your content more readable. • Maximize white space between major elements on your web page like the header, the footer, the body, and the sidebar, among others. • Pay attention to line-heights and make sure you have enough for the size of fonts you’re using.
6. The F-Pattern Makes Sense for a Layout
7. Color Should Be Carefully Thought Out
8. Faces Boost Familiarity
9. The First 8 Seconds Should Count
• Have a winning headline • Make your main call-to-action button stand out with the use of eye-catching elements • Have some interactive content • Re-engage your visitors with enticing animated exit pop-ups