WhatsApp Business API is an SMS marketing software solution that allows businesses to communicate directly with customers through the popular messaging app, WhatsApp. With the API, companies can send personalized messages, notifications, and promotional offers to customers, fostering better engagement and customer loyalty. WhatsApp Business API enables businesses to automate messaging workflows, schedule messages, and send transactional notifications such as order confirmations and shipping updates. The platform also supports customer support interactions, allowing businesses to respond to inquiries, resolve issues, and provide real-time assistance. WhatsApp Business API offers rich media support, including images, videos, and documents, enabling businesses to deliver a more interactive messaging experience. By integrating WhatsApp with CRM systems and marketing automation tools, businesses can enhance their marketing strategies, improve customer service, and create more personalized customer interactions.
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