Trackocity is a marketing attribution software that provides insights into the effectiveness of marketing campaigns by tracking and attributing conversions across channels. With Trackocity, marketers can understand which touchpoints drive the most value, from social media ads to email campaigns and organic search. The platform’s multi-touch attribution model enables users to assign credit to each channel based on its role in the customer journey, offering a holistic view of marketing performance. Trackocity’s analytics dashboard provides key metrics like ROI, conversion rates, and customer acquisition costs, empowering marketers to make data-driven decisions. The software also supports A/B testing, allowing teams to test different strategies and optimize their campaigns. Ideal for marketing teams looking to maximize budget efficiency, Trackocity enhances attribution accuracy, improves marketing performance insights, and supports better resource allocation.
Trackocity
India
Proprietary
Customer Journey Mapping
