Operata is an advanced call tracking software designed to help businesses optimize their customer service and marketing efforts by providing real-time data and insights into phone interactions. With Operata, businesses can track and record inbound and outbound calls, monitor key metrics such as call duration, source, and conversion rates, and identify trends that can improve call center performance. The software integrates with other customer relationship management (CRM) and marketing platforms, ensuring seamless data flow and analysis across various business systems. Operata also provides features like automated call routing, interactive voice response (IVR) systems, and detailed reporting, enabling businesses to enhance customer service and improve sales effectiveness. With its powerful analytics tools, Operata helps businesses optimize their call handling processes, ensure that marketing campaigns are targeting the right audience, and ultimately increase ROI through data-driven decision-making.
Operata
Australia
Proprietary
Ad hoc Reporting
