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MediaAlpha Demand Platform Overview

MediaAlpha Demand Platform is an advanced marketing automation software designed to help businesses manage and optimize their digital advertising campaigns across various channels. The platform offers tools for real-time bidding, audience targeting, and campaign optimization, ensuring that businesses can reach their target audience with precision. MediaAlpha Demand Platform integrates with data management platforms (DMPs) and ad exchanges, providing businesses with access to premium ad inventory and real-time performance metrics. The software’s reporting and analytics features offer insights into campaign performance, return on investment (ROI), and customer behavior, helping marketers refine their strategies and improve results. With its automation capabilities and scalable architecture, MediaAlpha Demand Platform helps businesses drive higher conversions and maximize ad spend efficiency.

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Contact Details

  • Vendor Name MediaAlpha
  • Founded
  • Location United States

Support

  • Chat Chat

Training

  • NA

Licensing & Deployment

  • Proprietary Proprietary
  • Cloud Hosted Cloud Hosted
  • Web-Based Web-Based

Typical Customers

  • Self-Employed Self-Employed
  • Small-Business Small-Business
  • Midsize-Business Midsize-Business

Languages Supported

English

Industries

Advertising & Marketing, Consumer Services

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MediaAlpha Demand Platform Features

  • Arrow Icon Drip Campaigns
  • Arrow Icon Customizable CTAs
  • Arrow Icon Email Marketing
  • Arrow Icon Engagement Tracking
  • Arrow Icon Customizable Forms
  • Arrow Icon ROI Tracking
  • Arrow Icon Website Visitor Tracking
  • Arrow Icon Lead Capture
  • Arrow Icon Marketing Calendar
  • Arrow Icon Dynamic Content
  • Arrow Icon Event Triggered Actions
  • Arrow Icon SMS Marketing
  • Arrow Icon AB Testing
  • Arrow Icon Lead Qualification
  • Arrow Icon Data Import/Export
  • Arrow Icon Conversion Tracking
  • Arrow Icon Social Marketing
  • Arrow Icon Landing Pages
  • Arrow Icon Template Management
  • Arrow Icon Segmentation
  • Arrow Icon Campaign Analytics
  • Arrow Icon Lead Generation
  • Arrow Icon Multi-Channel Communication
  • Arrow Icon Sales Analytics
  • Arrow Icon Lead Management
  • Arrow Icon Multi-Campaign
  • Arrow Icon Multi-Channel Marketing
  • Arrow Icon Marketing Automation
  • Arrow Icon Campaign Management
  • Arrow Icon CRM

MediaAlpha Demand Platform Pricing

Pricing Type

  • Pricing Type Per Feature

Preferred Currency

  • USD ($) USD ($)

Free Trial

  • NA

Free Version

  • NA

Payment Frequency

  • NA

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MediaAlpha Demand Platform FAQs

MediaAlpha Demand Platform is an advanced marketing automation software designed to help businesses manage and optimize their digital advertising campaigns across various channels. The platform offers tools for real-time bidding, audience targeting, and campaign optimization, ensuring that businesses can reach their target audience with precision. MediaAlpha Demand Platform integrates with data management platforms (DMPs) and ad exchanges, providing businesses with access to premium ad inventory and real-time performance metrics. The software’s reporting and analytics features offer insights into campaign performance, return on investment (ROI), and customer behavior, helping marketers refine their strategies and improve results. With its automation capabilities and scalable architecture, MediaAlpha Demand Platform helps businesses drive higher conversions and maximize ad spend efficiency.

  • No, MediaAlpha Demand Platform does not offer a free version.

  • Yes, MediaAlpha Demand Platform offers a free trial.

  • No, Credit Card details are not required for the MediaAlpha Demand Platform trial.

  • No, MediaAlpha Demand Platform does not offer an API.

  • MediaAlpha Demand Platform offers support with the following options:
    • Chat

  • MediaAlpha Demand Platform supports the following languages:
    • English

  • Following are the typical users of the MediaAlpha Demand Platform:
    • Self-Employed , Small-Business , Midsize-Business

  • MediaAlpha Demand Platform supports the following deployment:
    • Cloud Hosted

  • MediaAlpha Demand Platform supports the following devices and operating systems:
    • Web-Based