Insentric is an advanced marketing attribution software designed to help businesses track and measure the effectiveness of their marketing campaigns across multiple channels. By providing insights into customer interactions with digital ads, emails, websites, and other marketing touchpoints, Insentric enables businesses to understand which campaigns and channels are driving the most conversions and revenue. The software uses sophisticated algorithms to attribute credit to the right marketing channels, even for complex, multi-touch customer journeys. With Insentric, marketers can optimize their budget allocation by identifying high-performing channels and adjusting strategies to focus on the most effective tactics. The software provides customizable attribution models, such as first-touch, last-touch, and multi-touch attribution, so businesses can select the model that best fits their marketing strategy. In addition to attribution, Insentric offers detailed analytics and reporting, allowing businesses to track key performance metrics, such as customer lifetime value, return on investment, and conversion rates. With its data-driven approach, Insentric helps businesses make informed marketing decisions that maximize campaign success.
Insentric
United States
Proprietary
Customer Journey Mapping
