Best Retargeting Software

Losing potential customers before they make a purchase? Retargeting Software is designed to bring them back. By tracking user behavior and delivering personalized ads, these tools help businesses reconnect with visitors who left their website without converting. It's an essential strategy for boosting engagement and increasing sales. The best retargeting software offers advanced targeting capabilities, seamless integration with advertising platforms, and analytics to measure campaign success. With features like dynamic ad creation and audience segmentation, businesses can deliver the right message at the right time, turning lost opportunities into loyal customers. Explore our carefully curated list of top retargeting platforms and tools to find the perfect solution that keeps your audience engaged and drives more conversions for your business.

Last Updated: June 25, 2025

95 Software

Top 10 Retargeting Software

AdRoll

AdRoll

Contact Vendor

AppsFlyer

AppsFlyer

Contact Vendor

Criteo

Criteo

Contact Vendor

FROGED

FROGED

$32 Per month

Madgicx

Madgicx

$29 Per month

Marketing 360

Marketing 360

Contact Vendor

Opensend

Opensend

$500 Per month

Outbrain

Outbrain

Contact Vendor

ReTargeter

ReTargeter

$1500 Per user

Taboola

Taboola

Contact Vendor

List of Top Retargeting Software | Best Retargeting Platforms

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Social Media Retargeting

Geotargeting

Personalization

Conversion Tracking

Recommendations

Audience Targeting

Behavioral Targeting

Mobile Retargeting

Website Visitor Tracking

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

Taglayer is an innovative retargeting software designed to help businesses effectively engage potential customers through personalized advertising. This platform provides comprehensive tools for creating, managing, and optimizing retargeting campaigns across various digital channels. With Taglayer, users can easily set up tracking tags, segment audiences based on behaviors, and deliver tailored ad... Read more about Taglayer

Free Trial

NA

Pricing Type

Contact Vendor

Location

Belgium

Opensend is a lead capture software platform that helps businesses grow their customer base by effectively collecting and nurturing leads. The software integrates seamlessly with websites, landing pages, and forms, allowing businesses to capture contact information from potential customers easily. Opensend offers features such as customizable lead capture forms, automatic data syncing, and CRM int... Read more about Opensend

Free Trial

Available

Pricing Type

$500 Per month

Location

United States

Preezie is a personalization software designed to enhance customer experiences by delivering tailored content and product recommendations. The platform provides tools for collecting user data, analyzing preferences, and creating customized shopping experiences across digital platforms. With features such as recommendation engines, dynamic content delivery, and user segmentation, Preezie enables bu... Read more about Preezie

Free Trial

NA

Pricing Type

Contact Vendor

Location

Australia

MarketingB2B is a powerful retargeting software designed to help businesses reconnect with potential customers who have previously interacted with their brand. The platform offers tools for creating and managing targeted ad campaigns across various channels, including social media, display ads, and email marketing. MarketingB2B enables users to segment their audience based on behavior and engageme... Read more about MarketingB2B

Free Trial

Available

Pricing Type

Contact Vendor

Location

Italy

Cloudi-Fi is a customer engagement software designed to help businesses connect with their customers through seamless digital interactions. Cloudi-Fi enables organizations to create personalized, targeted campaigns that engage customers across multiple channels, including email, SMS, and mobile apps. The platform offers tools for segmenting customer data, allowing businesses to tailor their messag... Read more about Cloudi-Fi

Free Trial

NA

Pricing Type

Contact Vendor

Location

France

DATA SEEKERS is an advanced pricing optimization software solution designed to help businesses improve their pricing strategies and maximize profitability. This software uses advanced algorithms and data analytics to analyze market trends, competitor prices, and consumer demand, enabling companies to set the most competitive and profitable prices for their products or services. DATA SEEKERS provid... Read more about DATA SEEKERS

Free Trial

Available

Pricing Type

$0 Per month

Location

Spain

LeadPost is a lead nurturing software designed to help businesses engage, track, and convert leads into loyal customers. The platform allows businesses to automate lead management by capturing leads from multiple sources, scoring them based on their engagement, and nurturing them through personalized communication. LeadPost provides features for creating automated email sequences, tracking lead be... Read more about LeadPost

Free Trial

Available

Pricing Type

$249 Per month

Location

United States

Aivie is a marketing automation software designed to help businesses streamline and optimize their marketing efforts across various channels. The platform provides tools for automating tasks such as email campaigns, social media posts, and lead nurturing, allowing businesses to engage with customers and prospects more efficiently. Aivie’s powerful segmentation features enable businesses to targe... Read more about Aivie

Free Trial

Available

Pricing Type

$0 Per one-time

Location

Switzerland

Cronberry

Marketing Automation Software with Lead Management

Cronberry stands out in the marketing automation space, catering especially to small and medium-sized businesses. Its hallmark is simplicity, making it accessible even to those new to digital marketing. Cronberry offers essential features like automated email and SMS campaigns, which are easy to set up and manage. This software shines with its lead generation tools, helping businesses attract and ... Read more about Cronberry

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Recommendy is a dynamic retargeting software that helps businesses re-engage visitors who have interacted with their website or app but have not completed a desired action, such as making a purchase or filling out a form. Using advanced algorithms, Recommendy tracks user behavior and serves targeted ads or content to encourage them to return and complete the action. The software allows businesses ... Read more about Recommendy

Free Trial

NA

Pricing Type

Contact Vendor

Location

Germany

QReach is an advanced campaign management software designed to help businesses efficiently plan, execute, and track marketing campaigns across multiple channels. The platform enables marketers to create customized campaigns, segment audiences, and distribute targeted content through email, social media, web ads, and more. QReach’s powerful analytics dashboard provides real-time tracking and repo... Read more about QReach

Free Trial

NA

Pricing Type

Contact Vendor

Location

India

ADXL is a versatile marketing automation software that enables businesses to streamline and scale their marketing efforts through automated workflows and data-driven insights. With ADXL, marketers can create, schedule, and track campaigns across various channels, including email, social media, and SMS. The platform’s audience segmentation tools allow for targeted messaging, improving engagement ... Read more about ADXL

Free Trial

Available

Pricing Type

$49 Per month

Location

Australia

ManyPlays is an advanced retargeting software designed to help businesses re-engage website visitors who did not convert initially. With ManyPlays, businesses can create targeted advertising campaigns that specifically reach users who have previously interacted with their website or online content. The software uses cookies and other tracking technologies to follow user behavior across the web, al... Read more about ManyPlays

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Bidvance is a powerful retargeting software designed to help businesses boost their digital marketing ROI by re-engaging potential customers who have shown interest in their products or services. By using advanced algorithms and machine learning, Bidvance tracks user behavior across websites and platforms, delivering personalized ads that are tailored to the individual’s interests. The software ... Read more about Bidvance

Free Trial

NA

Pricing Type

Contact Vendor

Location

Netherlands

Adzaps is an advanced retargeting software that helps businesses re-engage website visitors who have interacted with their site but did not complete a desired action, such as making a purchase or filling out a form. By leveraging cookies and tracking pixel technology, Adzaps allows marketers to display personalized ads to potential customers across various online platforms, including social media,... Read more about Adzaps

Free Trial

NA

Pricing Type

Contact Vendor

Location

Singapore

SpotIn is an advanced retargeting software solution designed to help businesses re-engage website visitors and convert them into customers. By tracking users who have interacted with a website or landing page but have not completed a desired action, SpotIn enables businesses to serve personalized ads to these visitors across various platforms, including social media, display ads, and search engine... Read more about SpotIn

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Monevert is an advanced retargeting software solution designed to help businesses re-engage with potential customers who have previously interacted with their website or digital content. By utilizing sophisticated tracking and segmentation techniques, Monevert enables businesses to show targeted ads to users who have expressed interest but haven’t completed desired actions such as purchases or s... Read more about Monevert

Free Trial

Available

Pricing Type

$1 Per user

Location

United Kingdom

Vision Live is an advanced email marketing software designed to help businesses create, manage, and analyze effective email campaigns that engage customers and drive conversions. This comprehensive platform offers a range of features, including customizable templates, automation tools, and advanced segmentation capabilities, enabling organizations to tailor their email communications to specific a... Read more about Vision Live

Free Trial

Available

Pricing Type

$4.99 Per month

Location

United States

RescueTraffic is a retargeting software designed to help businesses re-engage website visitors who did not complete a desired action, such as making a purchase or filling out a form. The platform allows businesses to create customized ad campaigns that target users who have previously interacted with their website, increasing the likelihood of conversion. RescueTraffic integrates with major ad net... Read more about RescueTraffic

Free Trial

NA

Pricing Type

Contact Vendor

Location

Denmark

Addrelevance is a robust Marketing Automation Software designed to help businesses streamline their marketing efforts and enhance customer engagement. It provides tools for creating personalized marketing campaigns, managing customer segments, and automating communication across multiple channels, including email, social media, and SMS. With Addrelevance, marketers can easily track campaign perfor... Read more about Addrelevance

Free Trial

Available

Pricing Type

$2400 Per user

Location

Belgium

No buyer guide found.

Frequently Asked Questions

Retargeting software helps businesses show ads to users who have previously visited their website or engaged with their brand but didn’t convert.

Digital marketers, eCommerce brands, ad agencies, and SaaS companies use it to re-engage potential customers and drive conversions.

It tracks website visitors using cookies or pixels and displays relevant ads to them across platforms like Google, Facebook, and other ad networks.

Yes, you can re-engage app users based on behavior such as installs, opens, or in-app events.

It boosts conversion rates, increases brand recall, reduces cart abandonment, and improves ROI on ad spend.

Yes, by serving relevant content based on prior interactions, engagement often increases.

It increases marketing efficiency, boosts conversions, and makes better use of existing traffic.

Key features include dynamic ad creation, audience segmentation, cross-channel delivery, analytics, and automation.

Look for ease of use, platform compatibility, targeting flexibility, reporting, and integration with your existing ad stack.