Best Mobile Analytics Software for Small Businesses (Free & Paid)

Survicate is a user-friendly online survey tool designed for gathering customer feedback and insights. It offers a variety of survey types, including website, email, and mobile surveys, which are easy to create and customize. Key features include a range of question types, like multiple-choice and Likert scales, and the ability to add logic to surveys for more relevant questioning. Survicate allow... Read more about Survicate

Mixpanel is a powerful product analytics software designed to help businesses understand user behavior and maximize product engagement. Its user-friendly interface allows for easy creation and tracking of custom events and user journeys, providing invaluable insights into how users interact with products. With advanced segmentation capabilities, users can target specific user groups and analyze th... Read more about Mixpanel

Adjust is a powerful mobile analytics software that enables businesses to track and analyze user behavior within their mobile applications. It offers comprehensive insights into app performance, user engagement, and marketing campaign effectiveness. With Adjust, businesses can monitor key metrics such as user acquisition, retention rates, and in-app activity to make data-driven decisions. The plat... Read more about Adjust

AppsFlyer is a leading click fraud prevention software designed to help businesses protect their advertising investments and optimize marketing performance. This robust platform offers advanced analytics and attribution solutions that empower marketers to track the effectiveness of their campaigns across various channels. By identifying fraudulent clicks and ensuring accurate attribution, AppsFlye... Read more about AppsFlyer

Microsoft Power BI stands as a leading business intelligence and analytics tool, empowering users to transform data into meaningful insights. With a user-friendly interface, it facilitates the creation of interactive and visually appealing reports and dashboards. Designed for both technical and non-technical users, Power BI ensures accessibility in data analysis. The platform excels in real-time d... Read more about Microsoft Power BI

Amazon Pinpoint is a powerful mobile analytics software that enables businesses to engage with their customers through targeted messaging and data-driven insights. With this platform, users can create personalized communication strategies across various channels, including email, SMS, and push notifications. Amazon Pinpoint's advanced analytics tools provide valuable insights into user behavior an... Read more about Amazon Pinpoint

Oracle Fusion Cloud ERP is a comprehensive Project Management Software designed to empower businesses with the tools needed to plan, execute, and monitor projects effectively. It offers a robust platform for managing project timelines, resources, budgets, and deliverables, ensuring that organizations can achieve their project goals on time and within budget. Oracle Fusion Cloud ERP features an int... Read more about Oracle Fusion Cloud ERP

Smartlook is an advanced heatmap software that helps businesses understand user behavior on their websites and apps through visual analytics. By tracking clicks, scrolls, and interactions, Smartlook provides insights into how users navigate digital interfaces, helping companies identify pain points and optimize user experience. Its easy-to-use platform includes features for session recording, whic... Read more about Smartlook

Pingdom is a leading website monitoring software designed to ensure that websites are running smoothly and efficiently. This platform offers a suite of tools for monitoring website performance, uptime, and user experience, helping businesses maintain a strong online presence. With its user-friendly interface, Pingdom allows users to track website metrics in real time, providing insights into load ... Read more about Pingdom

SolarWinds Observability is a cutting-edge software solution designed to provide comprehensive observability into complex IT environments. The platform helps businesses monitor and troubleshoot their infrastructure, applications, and network performance, offering real-time insights into system health. SolarWinds Observability uses machine learning and AI-powered analytics to detect anomalies, pred... Read more about SolarWinds Observability

Flurry is a mobile analytics software that helps businesses gain valuable insights into user behavior across their mobile applications. The platform offers real-time analytics, enabling app developers and marketers to track key metrics such as user engagement, retention, and conversion rates. Flurry’s advanced segmentation tools allow for the analysis of specific user cohorts, helping businesses... Read more about Flurry

data.ai Intelligence is a leading app store optimization (ASO) tools software designed to help app developers and marketers improve their app’s visibility, ranking, and user acquisition on app stores. The platform provides tools for keyword analysis, competitor benchmarking, and performance tracking, enabling businesses to optimize their app store listings and attract more downloads. data.ai Int... Read more about data.ai Intelligence

Matomo is a comprehensive web analytics platform that prioritizes user privacy and data ownership. Unlike other analytics tools, Matomo offers full control over data, ensuring compliance with privacy regulations like GDPR and CCPA. Its customizable dashboard allows users to track key metrics such as website traffic, conversions, and user behavior in real-time. With features like heatmaps and sessi... Read more about Matomo

AppDynamics is a robust application performance management platform. It is crafted to empower businesses by providing in-depth insights into the performance of their applications and digital systems. Developed by Cisco, AppDynamics offers real-time monitoring, allowing users to track and analyze key metrics, detect issues, and enhance overall performance. Its user-friendly interface simplifies the... Read more about AppDynamics

Kochava is an industryleading click fraud detection software designed to help businesses protect their ad spend by identifying fraudulent clicks and ensuring ad integrity. The platform offers advanced tools to monitor ad campaigns, detect unusual patterns, and eliminate invalid traffic from sources suspected of click fraud. Kochava’s realtime analytics and machine learning algorithms enable accu... Read more about Kochava

Contentsquare is an innovative customer experience software that helps businesses understand how users interact with their websites and applications. By leveraging advanced analytics and AI-driven insights, Contentsquare provides a comprehensive view of user behavior, allowing companies to identify areas for improvement in their digital experiences. The software offers powerful features such as he... Read more about Contentsquare

Branch Metrics is a sophisticated mobile analytics software designed to help businesses optimize their mobile marketing strategies and improve user engagement. By providing deep insights into user behavior across mobile apps and websites, Branch Metrics enables marketers to understand how users interact with their content, identify trends, and track the performance of marketing campaigns. The plat... Read more about Branch Metrics

DataBox is a versatile business analytics platform that excels in simplifying data management and visualization. Tailored for businesses of all sizes, DataBox integrates seamlessly with various data sources, providing a unified and comprehensive view. The platform stands out with its user-friendly interface, allowing users to create customizable dashboards and reports effortlessly. DataBox emphasi... Read more about Databox

AT Internet Web Analytics is a powerful business intelligence software designed to help organizations optimize their online performance through data-driven insights. This robust platform provides users with comprehensive analytics tools to track website traffic, user behavior, and conversion metrics. With AT Internet, businesses can easily visualize key performance indicators through customizable ... Read more about AT Internet Web Analytics

Upland Localytics is a powerful marketing analytics software that helps brands understand and engage their customers more effectively through data-driven insights. With Localytics, businesses can track customer behavior across mobile apps and websites, gaining insights into usage patterns, engagement trends, and retention metrics. The platform’s analytics tools enable marketers to segment a... Read more about Upland Localytics

Webtrends is a robust automated testing software that enables organizations to enhance their digital experiences through comprehensive testing and analytics. This platform provides tools for website performance testing, user experience analysis, and A/B testing, allowing teams to identify areas for improvement and optimize conversion rates. With its user-friendly interface, users can easily set up... Read more about Webtrends

Webtrends Mobile Analytics is an essential mobile analytics software designed to provide businesses with deep insights into their mobile app performance. This platform enables users to track key metrics, such as user engagement, retention, and conversion rates, helping businesses understand how customers interact with their apps. With an intuitive dashboard, Webtrends allows users to visualize dat... Read more about Webtrends Mobile Analytics

Amplitude is a cutting-edge web analytics software that empowers businesses to understand user behavior and drive growth through data-driven insights. This platform provides comprehensive tools for tracking user interactions across websites and mobile applications, enabling organizations to analyze engagement, retention, and conversion metrics effectively. Amplitude's intuitive dashboard allows te... Read more about Amplitude

Singular is a next-generation marketing analytics platform offering a unique blend of attribution, cost aggregation, and creative reporting to optimize marketing performance. It stands out for unifying advertising data across multiple channels into a single, coherent view. Singular enables marketers to track and analyze campaign performance across different platforms, providing insights into ROI a... Read more about Singular

CleverTap is a comprehensive customer engagement and retention platform that leverages real-time analytics and user segmentation to help businesses maximize user engagement. It integrates advanced data science to understand user behavior, enabling personalized and timely interactions across various channels like push notifications, emails, and in-app messages. CleverTap's platform offers automatio... Read more about CleverTap

AdGyde is an advanced mobile analytics software designed to provide businesses with deep insights into their mobile application performance and user behavior. This platform offers a range of tools for tracking app usage, engagement metrics, and conversion rates, enabling organizations to optimize their mobile strategies effectively. With AdGyde, users can analyze user interactions, identify trends... Read more about AdGyde

Walinns is a cutting-edge Mobile Analytics Software designed to provide businesses with deep insights into their mobile applications' performance, user behavior, and engagement. This comprehensive platform offers a wide range of features, including real-time data tracking, user segmentation, funnel analysis, and predictive analytics, ensuring that organizations can optimize their mobile strategies... Read more about Walinns

appICE is an advanced marketing automation software designed to help organizations streamline their marketing efforts and improve engagement with their audience. This platform provides users with tools for creating, managing, and optimizing marketing campaigns across various channels, including email, social media, and web. With appICE, businesses can automate routine marketing tasks, such as lead... Read more about appICE