Best Keyword Research Tools Software for Small Businesses (Free & Paid)

Running a small business comes with unique challenges, including tight budgets and limited resources. That’s why choosing the right keyword research tools software can significantly improve your workflow and help you compete more effectively. Here, we feature the top keyword research tools software solutions designed for small businesses—offering affordable pricing, user-friendly interfaces, and scalable features that grow alongside your company.

Last Updated: September 03, 2025

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63 Software

Popular Picks in Keyword Research Tools Software

Ahrefs

Ahrefs

$129 Per month

AnswerThePublic

AnswerThePublic

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Google Trends

Google Trends

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Keyword Tool

Keyword Tool

$89 Per user

List of Top Best Keyword Research Tools Software for Small Businesses

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Get measurable results from online marketing

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush

Free Trial

7 Days

Pricing Type

$117.33 Per month

Location

United States

SEO Tools & Resources To Grow Your Search Traffic

Ahrefs is a magnificent SEO tool widely used for website analysis and keyword research. With its intuitive interface, Ahrefs simplifies the process of optimizing online content. The platform's Site Explorer feature provides comprehensive insights into a website's backlink profile and organic search traffic. Ahrefs' Keyword Explorer helps users discover valuable keywords and assess their competitiv... Read more about Ahrefs

Free Trial

NA

Pricing Type

$129 Per month

Location

United States

Moz Pro is a comprehensive SEO software suite developed to boost website visibility and search engine ranking. Its standout feature, the Keyword Explorer, simplifies keyword research, offering valuable insights into search volume and competition. The Site Crawl function detects SEO issues, such as broken links or missing tags, ensuring website health. Moz Pro also excels in tracking rankings, moni... Read more about Moz Pro

Free Trial

NA

Pricing Type

$99 Per month

Location

United States

Competitor Keyword Research Tools for Google Ads PPC & SEO

SpyFu is a specialized software tool tailored for digital marketers focusing on competitor analysis and keyword research. Its core strength lies in revealing the search marketing formulas of competitors, offering insights into the keywords they bid on and rank for. SpyFu excels in tracking keyword ranking history, enabling users to understand and predict market trends. A standout feature is its ab... Read more about SpyFu

Free Trial

NA

Pricing Type

$39 Per month

Location

United States

All-in-one agency-tailored SEO platform

SE Ranking is a versatile SEO software that caters to a wide range of digital marketing needs. Its hallmark is the accurate keyword rank tracking feature, which monitors search engine rankings globally and locally. The website audit tool efficiently identifies SEO issues, guiding users towards impactful improvements. SE Ranking's competitor analysis feature is insightful, allowing users to benchma... Read more about SE Ranking

Free Trial

NA

Pricing Type

$55.00 Per month

Location

United States

Amazing SEO and Reporting Tools - all-in-one platform

Raven Tools is a comprehensive SEO and digital marketing software designed to streamline various aspects of online marketing. It's particularly known for its extensive site auditing feature, which helps identify and rectify SEO issues to improve website health. A key functionality is its keyword research and tracking tool, enabling users to monitor and analyze keyword performance effectively. Rave... Read more about Raven Tools

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Growth Hacking Tool for SEO, PPC and Content Marketing

Serpstat is a versatile SEO tool developed for professionals aiming to optimize their online visibility. It's a comprehensive suite offering keyword research, competitor analysis, and site auditing capabilities. Unique for its extensive database, Serpstat provides insights into competitors' strategies and keyword rankings. Users can track their website's performance, identify SEO errors, and get s... Read more about Serpstat

Free Trial

NA

Pricing Type

$59 Per month

Location

Antigua And Barbuda

The World's Fastest & Most Accurate Rank Tracker

AccuRanker is a specialized SEO tool renowned for its precision and speed in tracking keyword rankings. It stands out with its real-time ranking updates, offering immediate insights into how keywords perform on search engines. A key feature is its ability to track rankings on both Google and Bing, including local and mobile search results. AccuRanker's intuitive interface simplifies data analysis,... Read more about AccuRanker

Free Trial

14 Days

Pricing Type

$129 Per month

Location

United States

Effortlessly Analyze Your Competitive Landscape

Similarweb is a powerful software that unveils the digital world's secrets. With its user-friendly interface, it offers a comprehensive view of your website's performance, competition, and market trends. Easily track your online presence, uncover valuable insights about your audience, and gain a competitive edge. Discover where your website stands in search rankings, monitor traffic sources, and e... Read more about Similarweb

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Track Your Keyword Positions and Monitor Your SEO

Wincher is an essential SEO tool developed to help website owners improve their search engine rankings. Its standout feature is its effortless keyword tracking, enabling users to monitor their website's performance in search results with ease. With intuitive charts and reports, you can gain valuable insights into your SEO efforts. Wincher also provides competitive analysis, helping you understand ... Read more about Wincher

Free Trial

NA

Pricing Type

$49 Per month

Location

Sweden

CanIRank is an innovative SEO software platform designed to help businesses improve their online visibility and search engine rankings. This user-friendly tool provides comprehensive SEO analysis, offering actionable insights into keyword performance, competitive analysis, and content optimization. CanIRank’s unique feature set includes personalized recommendations tailored to individual website... Read more about CanIRank

Free Trial

Available

Pricing Type

$49 Per user

Location

United States

Keyword Tool is an essential keyword research software designed to help marketers and SEO professionals discover and analyze high-performing keywords for their online content and campaigns. The platform offers a comprehensive suite of tools for generating keyword ideas, analyzing search volume, competition levels, and trends, ensuring that users can optimize their SEO strategies effectively. Keywo... Read more about Keyword Tool

Free Trial

NA

Pricing Type

$89 Per user

Location

NA

Long Tail Pro is a powerful SEO software designed to help digital marketers optimize their website content and improve search engine rankings. The platform specializes in keyword research, providing users with a robust set of tools to identify profitable long-tail keywords with low competition, ideal for driving targeted organic traffic. Long Tail Pro’s keyword analysis feature helps marketers e... Read more about Long Tail Pro

Free Trial

Available

Pricing Type

$37 Per user

Location

United States

Clever Ads Keyword Planner is an advanced SEO software designed to help businesses optimize their online presence through strategic keyword research and analysis. It offers a comprehensive suite of tools for identifying high-performing keywords, analyzing search trends, and monitoring competitor strategies, enabling organizations to enhance their search engine visibility and drive targeted traffic... Read more about Clever Ads Keyword Planner

Free Trial

Available

Pricing Type

Contact Vendor

Location

Spain

Semji is an advanced SEO software designed to help businesses improve their online visibility and optimize their content for search engines. The platform offers tools for keyword research, content analysis, and performance tracking, enabling users to develop effective SEO strategies. Semji provides features such as content optimization suggestions, competitor analysis, and backlink monitoring, all... Read more about Semji

Free Trial

Available

Pricing Type

Contact Vendor

Location

France

Jaaxy is a powerful SEO software designed to help businesses and marketers optimize their websites for search engines. The platform offers a suite of tools to perform keyword research, track keyword rankings, analyze competitors, and optimize on-page SEO. Jaaxy’s keyword research tool helps users identify high-performing keywords with low competition, providing valuable insights for creating eff... Read more about Jaaxy

Free Trial

NA

Pricing Type

$49 Per month

Location

Canada

MedQpro is a comprehensive quality management software designed for healthcare organizations to maintain high standards of patient care and regulatory compliance. The platform offers a centralized system for managing clinical audits, quality assurance processes, and risk management activities. MedQpro supports real-time monitoring of quality metrics, ensuring that healthcare providers can quickly ... Read more about seospark

Free Trial

Available

Pricing Type

$19 Per month

Location

Germany

MIERUCA is a powerful keyword research tool designed to help digital marketers, SEO specialists, and content creators find high-traffic, relevant keywords to enhance their search engine optimization (SEO) strategies. The platform provides in-depth keyword analysis, including search volume, competition level, and keyword difficulty, to help users identify the most effective keywords for their conte... Read more about MIERUCA

Free Trial

Available

Pricing Type

Contact Vendor

Location

Japan

ASOMobile is an advanced keyword research tool designed to help businesses and marketers optimize their content for search engines. With its comprehensive suite of features, ASOMobile enables users to identify high-performing keywords, analyze search volume, and track keyword competition. The software helps businesses discover the most relevant keywords for their target audience, enabling them to ... Read more about ASOMobile

Free Trial

Available

Pricing Type

Contact Vendor

Location

United Arab Emirates

KeywordSpy is an advanced keyword research and competitive intelligence tool aimed at digital marketers, SEO experts, and content creators. This software provides detailed insights into the keyword strategies of competitors, helping users uncover high-performing keywords and trends in their niche. With KeywordSpy, businesses can analyze search volume, competition levels, and related terms, allowin... Read more about KeywordSpy

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

ExactScience is a keyword research tool designed to support digital marketers, content creators, and SEO professionals in finding high-performing keywords. The software provides insights into search volume, competition, and keyword trends, allowing users to optimize content for better search engine visibility. ExactScience includes features like keyword suggestions, SERP analysis, and competitor r... Read more about ExactScience

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

RanksPro.io is an all-in-one SEO software that empowers businesses to improve their online visibility and search engine rankings. It offers comprehensive features that allow users to perform keyword research, track rankings, analyze competitors, and audit websites for SEO performance. The platform’s easy-to-use dashboard provides a clear overview of SEO metrics and insights, helping businesses o... Read more about RanksPro.io

Free Trial

Available

Pricing Type

$0 Per feautre

Location

India

URLsLab is a powerful keyword research tool designed to help businesses and digital marketers optimize their SEO strategies by identifying high-performing keywords for their websites and content. This software provides a comprehensive set of tools for keyword discovery, analysis, and tracking, enabling users to find the most relevant keywords for their target audience. URLsLab’s keyword database... Read more about URLsLab

Free Trial

Available

Pricing Type

$5 Per month

Location

Slovakia

Keywords Tools is a powerful keyword research tool designed to help digital marketers, SEO professionals, and content creators optimize their website's visibility on search engines. With an easy-to-use interface, it enables users to discover high-value keywords, evaluate search volume, competition levels, and keyword trends. The software also provides insights into long-tail keywords, helping busi... Read more about Keywords Tools

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Localo is a specialized local SEO tools software designed to help businesses optimize their online presence for local search results. By focusing on location-based search queries, Localo enables businesses to rank higher in local search results on platforms like Google, Yelp, and Bing. The software offers keyword research tools to identify high-performing local keywords and provides actionable rec... Read more about Localo

Free Trial

NA

Pricing Type

Contact Vendor

Location

Poland

Explore Today’s Featured List of Top Best Keyword Research Tools Software for Small Businesses

KeywordsPeopleUse is a powerful keyword research tool designed to help digital marketers and SEO professionals discover high-traffic keywords to improve search engine rankings. The software provides insights into keyword volume, competition, and trends, enabling users to identify the most relevant and profitable keywords for their websites or content. KeywordsPeopleUse also offers advanced filteri... Read more about KeywordsPeopleUse

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Optiwing is a cutting-edge keyword research tool designed to help businesses and digital marketers identify the best keywords to target in search engine optimization (SEO) campaigns. The software provides in-depth insights into search volume, competition, and keyword difficulty, allowing users to choose the most effective keywords for their website content. Optiwing also offers features like keywo... Read more about Optiwing

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Toblio is a comprehensive keyword research tool designed to help digital marketers improve SEO strategies and content planning. By providing insights into high-performing keywords, search volume, and competition levels, Toblio allows users to identify opportunities for organic growth. The software’s intuitive interface and detailed reporting make it easy to assess keyword relevance and align con... Read more about Toblio

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

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