Top Segment Alternatives & Competitors

Finding the right software for your business can be challenging, and while Segment is a popular choice, it may not be the perfect fit for everyone. If you're exploring Segment alternatives, you're in the right place. We’ve compiled a list of the top competitors that offer similar features, pricing, and benefits. Compare the best alternatives to Segment and discover the ideal solution tailored to your needs.

Segment is also listed in these categories:

Last Updated: September 22, 2025

All Competitors and Alternatives to Segment

Top Business Analytics Tools & Solutions

Google Analytics 360 is a premium, advanced analytics tool offering in-depth insights into website and app performance. It's designed for large enterprises needing detailed, real-time data analysis. Key features include customized reporting, integration with Google's advertising services, and data from multiple channels consolidated into a single platform. Analytics 360 provides user-centric metri... Read more about Google Analytics 360

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Hevo is a state-of-the-art ETL (Extract, Transform, Load) Software designed to simplify and accelerate the process of data integration and transformation for businesses of all sizes. It offers a comprehensive platform for seamlessly connecting multiple data sources, automating data pipelines, and ensuring that data is accurately and efficiently loaded into target data warehouses or analytics platf... Read more about Hevo

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

The Intelligent Engagement Platform is an AI-powered software solution designed to enhance customer engagement through personalized interactions and automated workflows. By leveraging advanced machine learning algorithms, it analyzes vast amounts of customer data and behaviors to provide highly personalized and context-driven recommendations, messages, and experiences. This platform enables busine... Read more about Intelligent Engagement Platform

Free Trial

NA

Pricing Type

$0.01 Per feautre

Location

Belgium

Marketing, Automation & Email Platform

Mailchimp is a popular email marketing platform that simplifies communication for businesses. Its user-friendly interface allows users to design engaging email campaigns without the need for advanced technical skills. With customizable templates, businesses can create visually appealing newsletters that resonate with their audience. Mailchimp's automation features streamline marketing efforts by s... Read more about Mailchimp

Free Trial

Available

Pricing Type

$575 Per year

Location

United States

Meiro is an advanced customer data platform (CDP) designed to help organizations unify and analyze customer data from various sources. This platform provides tools for collecting, organizing, and segmenting customer information, enabling businesses to gain a comprehensive view of their audience. With Meiro, users can create detailed customer profiles that incorporate data from multiple touchpoints... Read more about Meiro

Free Trial

Available

Pricing Type

$100000 Per feautre

Location

NA

Product Analytics for Mobile, Web & More

Mixpanel is a powerful product analytics software designed to help businesses understand user behavior and maximize product engagement. Its user-friendly interface allows for easy creation and tracking of custom events and user journeys, providing invaluable insights into how users interact with products. With advanced segmentation capabilities, users can target specific user groups and analyze th... Read more about Mixpanel

Free Trial

Available

Pricing Type

$28 Per month

Location

Afghanistan

Ortto is a powerful email marketing software designed to help businesses create, manage, and optimize their email campaigns effortlessly. This platform offers a comprehensive suite of tools for designing visually appealing email templates, segmenting audiences, and tracking campaign performance. With its user-friendly interface, Ortto enables users to craft personalized email content that resonate... Read more about Ortto

Free Trial

Available

Pricing Type

$509 Per month

Location

Australia

SAS Viya is a comprehensive data catalog software designed to help organizations manage, organize, and access their data more effectively. The platform enables businesses to create a centralized repository of data assets, making it easier to search, catalog, and retrieve information from various sources. SAS Viya integrates with big data platforms, cloud services, and data lakes, providing users w... Read more about SAS Viya

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Scal-e is an innovative SMS marketing software designed to help businesses engage with customers through text message campaigns. The platform allows users to create and send personalized SMS marketing messages, track delivery, and analyze campaign performance in real time. Scal-e includes features like automated SMS sequences, contact segmentation, and message scheduling, making it easy to launch ... Read more about Scal-e

Free Trial

Available

Pricing Type

Contact Vendor

Location

France

Dreamdata is a marketing attribution software platform that helps businesses track and analyze the effectiveness of their marketing campaigns. By consolidating data from various marketing channels such as email, social media, and paid ads, Dreamdata provides insights into how different marketing efforts contribute to conversions and revenue. The platform’s advanced attribution models allow busin... Read more about Dreamdata

Free Trial

Available

Pricing Type

$750 Per month

Location

Denmark

Snowplow BDP is a powerful data extraction software that enables organizations to collect, process, and analyze data from various sources seamlessly. This platform provides comprehensive tools for real-time data capture and integration, allowing businesses to centralize their data and gain valuable insights. With its flexible architecture, users can customize their data pipelines to fit specific n... Read more about Snowplow BDP

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Best Business Intelligence and Analytics Software

Tableau is one of the leading data visualization and business intelligence platforms in the market. It can empower users to transform raw data into actionable insights. Renowned for its intuitive interface, Tableau facilitates the creation of interactive dashboards and reports. Whether for technical or non-technical users, its user-friendly design promotes accessibility in data analysis. Tableau's... Read more about Tableau

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Amplitude is a cutting-edge web analytics software that empowers businesses to understand user behavior and drive growth through data-driven insights. This platform provides comprehensive tools for tracking user interactions across websites and mobile applications, enabling organizations to analyze engagement, retention, and conversion metrics effectively. Amplitude's intuitive dashboard allows te... Read more about Amplitude

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

E-commerce Personalization Powered by AI

Bloomreach is a dynamic digital experience platform that revolutionizes online customer interactions. Its core strength lies in powerful AI, which personalizes web content and product recommendations, adapting to individual user behaviors. This software excels in search and merchandising, offering advanced tools that help businesses optimize their online stores for both visibility and conversion. ... Read more about Bloomreach

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

FAQs About Segment Alternatives

Some of the best alternatives to Segment include Google Analytics 360, Mailchimp, Tableau, SAS Viya, Mixpanel, Amplitude, Bloomreach, Snowplow BDP, Intelligent Engagement Platform, Ortto, Hevo , Dreamdata, Meiro and Scal-e. These alternatives offer similar features, better pricing, and more flexibility depending on your business needs.

There are various reasons why users look for alternatives to Segment, such as pricing concerns, missing features, better integration options, or improved customer support. Exploring alternative solutions ensures that businesses find the best fit for their specific requirements.

Yes! Depending on the product, you may find:

  • Free Trial options like Mailchimp, Tableau, SAS Viya, Mixpanel, Ortto, Hevo , Dreamdata, Meiro and Scal-e (test premium features before subscribing).

These no-cost or low-cost alternatives can be ideal for startups and small businesses with budget constraints, but often come with feature limitations or usage caps. Always check each option’s details to ensure it fits your specific needs.

Small businesses looking for an easy-to-use and cost-effective alternative to Segment can consider Google Analytics 360, Mailchimp, Tableau, SAS Viya, Mixpanel, Amplitude, Bloomreach, Snowplow BDP, Intelligent Engagement Platform, Ortto, Hevo , Dreamdata, Meiro and Scal-e. These software options offer affordable pricing, simple setup, and essential business features tailored for growing teams.

Enterprises seeking a robust alternative to Segment can explore Google Analytics 360, Mailchimp, Tableau, Mixpanel and Bloomreach. These platforms offer scalability, advanced automation, top-tier security, and enterprise-grade customer support to meet large-scale business needs.

Some of the best cloud-based alternatives to Segment include Google Analytics 360, Mailchimp, Tableau, SAS Viya, Mixpanel, Amplitude, Bloomreach, Snowplow BDP, Intelligent Engagement Platform, Ortto, Hevo , Dreamdata, Meiro and Scal-e. These platforms offer seamless remote access, real-time collaboration, automatic updates, and enhanced security for smooth software management.

Yes, most Segment alternatives provide mobile apps for iOS and Android. Options like Google Analytics 360, Mailchimp and Scal-e offer full-featured mobile applications that allow users to manage tasks, track progress, and collaborate on the go.

In conclusion, while Segment offers robust customer data infrastructure, businesses should consider alternatives like Google Analytics 360 for comprehensive web analytics, Mailchimp for email marketing integration, and Tableau for advanced data visualization. Mixpanel and Amplitude excel in product analytics, while Bloomreach and Ortto focus on personalized customer experiences. Hevo and Snowplow BDP provide powerful data pipeline solutions, and Meiro, Scal-e, and Dreamdata offer unique insights into customer journeys. Lastly, SAS Viya stands out for advanced analytics capabilities, making it essential to evaluate these options based on specific business needs.