theTradeDesk Overview

theTradeDesk is a powerful demand-side platform (DSP) software designed to help advertisers and agencies manage programmatic ad buying across digital channels such as display, video, mobile, and social media. The platform offers tools for real-time bidding, audience targeting, and campaign optimization, ensuring that advertisers can reach the right audience with the right message. theTradeDesk integrates with data providers and ad exchanges, offering access to premium inventory and detailed audience insights. The software’s analytics and reporting features provide insights into ad performance, engagement rates, and return on ad spend (ROAS), helping businesses refine their programmatic strategies and maximize campaign results. With its user-friendly interface and powerful capabilities, theTradeDesk helps advertisers increase ad efficiency and drive better outcomes.

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Contact Details

  • Vendor Name The Trade Desk
  • Founded
  • Location United States

Support

  • Email Email
  • Phone Phone
  • Chat Chat
  • FAQs/Forum FAQs/Forum

Training

  • Webinar Webinar

Licensing & Deployment

  • Proprietary Proprietary
  • Cloud Hosted Cloud Hosted
  • Web-Based Web-Based

Typical Customers

  • Self-Employed Self-Employed
  • Small-Business Small-Business
  • Midsize-Business Midsize-Business

Languages Supported

English


Industries

Advertising & Marketing

theTradeDesk Features

  • Arrow Icon Lead Management
  • Arrow Icon Activity Dashboard
  • Arrow Icon Campaign Management
  • Arrow Icon Data Import/Export
  • Arrow Icon Campaign Segmentation
  • Arrow Icon Contact Database
  • Arrow Icon Campaign Planning
  • Arrow Icon Multi-Channel Marketing
  • Arrow Icon Channel Management
  • Arrow Icon Reporting & Statistics
  • Arrow Icon Lead Capture
  • Arrow Icon Campaign Scheduling
  • Arrow Icon Drip Campaigns
  • Arrow Icon Lead Generation
  • Arrow Icon Engagement Tracking
  • Arrow Icon Conversion Rate Optimization
  • Arrow Icon Visual Analytics
  • Arrow Icon Click Tracking
  • Arrow Icon Auto-Responders
  • Arrow Icon Template Management
  • Arrow Icon Customer Segmentation
  • Arrow Icon Multi-Campaign
  • Arrow Icon Campaign Analytics
  • Arrow Icon Social Media Integration
  • Arrow Icon Email Marketing
  • Arrow Icon AB Testing
  • Arrow Icon Content Management
  • Arrow Icon Data Capture and Transfer
  • Arrow Icon Behavioral Analytics
  • Arrow Icon Audience Targeting
  • Arrow Icon CRM
  • Arrow Icon Data Visualization
  • Arrow Icon ROI Tracking
  • Arrow Icon Competitive Analysis
  • Arrow Icon Campaign Management
  • Arrow Icon Ad Network Integration
  • Arrow Icon Customer Journey Mapping
  • Arrow Icon Campaign Management
  • Arrow Icon Multi-Channel Marketing
  • Arrow Icon Audience Targeting
  • Arrow Icon Customer Segmentation
  • Arrow Icon ROI Tracking
  • Arrow Icon Bidding Strategies
  • Arrow Icon Display Ad Management
  • Arrow Icon Ad Inventory Management
  • Arrow Icon For Advertising Agencies
  • Arrow Icon Budget Management
  • Arrow Icon AI/Machine Learning
  • Arrow Icon A/B Testing
  • Arrow Icon Heatmaps
  • Arrow Icon Behavior Analytics
  • Arrow Icon Cross Channel Attribution
  • Arrow Icon Personalization
  • Arrow Icon Retargeting Ads
  • Arrow Icon Dynamic Content
  • Arrow Icon Audience Targeting
  • Arrow Icon Recommendations
  • Arrow Icon Abandoned Cart Saver
  • Arrow Icon Account Based Marketing
  • Arrow Icon Content Analytics
  • Arrow Icon Third-Party Integrations
  • Arrow Icon Campaign Segmentation
  • Arrow Icon Customer Segmentation
  • Arrow Icon Engagement Tracking
  • Arrow Icon Behavioral Targeting
  • Arrow Icon Customizable Branding
  • Arrow Icon Experience Management
  • Arrow Icon Customer Profiles
  • Arrow Icon Behavior Tracking
  • Arrow Icon A/B Testing
  • Arrow Icon Real-Time Analytics
  • Arrow Icon Website Personalization
  • Arrow Icon Contextual Targeting
  • Arrow Icon Drag & Drop
  • Arrow Icon Reporting/Analytics
  • Arrow Icon Activity Dashboard
  • Arrow Icon Alerts/Notifications
  • Arrow Icon Real-Time Reporting
  • Arrow Icon Website Analytics
  • Arrow Icon Email Marketing
  • Arrow Icon Modeling & Simulation
  • Arrow Icon For Education
  • Arrow Icon Data Blending
  • Arrow Icon Forecasting
  • Arrow Icon Data Transformation
  • Arrow Icon Demand Forecasting
  • Arrow Icon For Healthcare
  • Arrow Icon Trend Analysis
  • Arrow Icon For Retail
  • Arrow Icon Performance Metrics
  • Arrow Icon Workflow Management
  • Arrow Icon Data Extraction
  • Arrow Icon Data Discovery
  • Arrow Icon Social Media Retargeting
  • Arrow Icon Geotargeting
  • Arrow Icon Personalization
  • Arrow Icon Conversion Tracking
  • Arrow Icon Recommendations
  • Arrow Icon Audience Targeting
  • Arrow Icon Behavioral Targeting
  • Arrow Icon Mobile Retargeting
  • Arrow Icon Website Visitor Tracking

theTradeDesk Pricing

Pricing Type

  • Pricing Type Per Feature

Preferred Currency

  • USD ($) USD ($)

Free Trial

  • NA

Free Version

  • NA

Payment Frequency

  • NA

theTradeDesk FAQs

theTradeDesk is a powerful demand-side platform (DSP) software designed to help advertisers and agencies manage programmatic ad buying across digital channels such as display, video, mobile, and social media. The platform offers tools for real-time bidding, audience targeting, and campaign optimization, ensuring that advertisers can reach the right audience with the right message. theTradeDesk integrates with data providers and ad exchanges, offering access to premium inventory and detailed audience insights. The software’s analytics and reporting features provide insights into ad performance, engagement rates, and return on ad spend (ROAS), helping businesses refine their programmatic strategies and maximize campaign results. With its user-friendly interface and powerful capabilities, theTradeDesk helps advertisers increase ad efficiency and drive better outcomes.

  • No, theTradeDesk does not offer a free version.

  • Yes, theTradeDesk offers a free trial.

  • No, Credit Card details are not required for the theTradeDesk trial.

  • No, theTradeDesk does not offer an API.

  • theTradeDesk offers support with the following options:
    • Email , Phone , Chat , FAQs/Forum

  • theTradeDesk offers training with the following options:
    • Webinar

  • theTradeDesk supports the following languages:
    • English

  • Following are the typical users of the theTradeDesk:
    • Self-Employed , Small-Business , Midsize-Business

  • theTradeDesk supports the following deployment:
    • Cloud Hosted

  • theTradeDesk supports the following devices and operating systems:
    • Web-Based

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