Qualitative is an innovative market research software designed to help businesses gather valuable insights into consumer behavior, preferences, and trends. The platform is ideal for companies conducting qualitative research, including focus groups, in-depth interviews, and ethnographic studies. Qualitative simplifies the process of collecting, analyzing, and visualizing customer feedback, providing researchers with tools to transcribe, tag, and analyze qualitative data. The software includes advanced sentiment analysis, allowing researchers to identify emotional tones and understand how customers feel about specific topics. Qualitative also supports multimedia data, such as audio and video files, enabling researchers to create a rich, multi-dimensional understanding of customer experiences. With its intuitive interface, Qualitative makes it easy to organize and manage research projects, collaborate with team members, and generate insightful reports. Whether you're conducting market segmentation, product testing, or customer satisfaction studies, Qualitative helps you gain deeper insights that drive business growth and improve customer engagement.
Qualitative
2017
United States
24x7 Support
Reporting/Analytics
