Preference Center is a data governance software that allows businesses to manage, protect, and optimize customer data in compliance with privacy regulations such as GDPR and CCPA. This platform provides organizations with a centralized hub for collecting and maintaining customer preferences, consent records, and data usage policies. It helps businesses ensure that customer data is handled responsibly and securely, offering tools for data access requests, opt-in/opt-out preferences, and consent auditing. Preference Center’s intuitive interface allows customers to easily manage their data preferences, giving them control over what personal information they share and how it’s used. For businesses, the software ensures transparency, reduces the risk of non-compliance, and fosters trust with customers. Additionally, Preference Center integrates with CRM and marketing systems to ensure that data usage is aligned with customer preferences across all touchpoints.
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