Google Optimize 360 is an advanced AB testing and website optimization tool that enables marketers to experiment with different website variations to improve user experience and conversion rates. This platform allows users to test changes to landing pages, product pages, and other website elements by comparing the performance of multiple versions in real time. Google Optimize 360 supports multivariate testing, allowing businesses to test combinations of variables to identify the best-performing page layout, content, or design. The software is integrated with Google Analytics, enabling businesses to gather data on user behavior and use it to inform their experiments. Additionally, Optimize 360 provides advanced targeting and segmentation features, allowing businesses to tailor tests to specific user groups, such as new visitors, returning users, or high-value customers. With powerful reporting tools, businesses can easily track test results, make data-driven decisions, and continuously optimize their website to maximize conversions and customer engagement.
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