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Customer Data Platform Overview

Customer Data Platform (CDP) software enables businesses to unify customer data from multiple sources, creating a 360-degree view of each customer. This platform provides tools for data integration, segmentation, and real-time updates, allowing companies to track customer behavior and preferences accurately. CDP’s analytics deliver insights into customer journeys, engagement trends, and personalization opportunities, helping businesses refine their marketing strategies. Integration with CRM, marketing automation, and analytics tools supports a cohesive data-driven customer experience. Ideal for marketing teams, data analysts, and customer experience managers, a CDP enhances personalization, improves engagement, and supports targeted marketing initiatives.

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Customer Data Platform Screenshot & Video

Contact Details

  • Vendor Name Commanders Act
  • Founded 2010
  • Location France

Support

  • Email Email
  • FAQs/Forum FAQs/Forum

Training

  • In-person In-person
  • Live Online Live Online
  • Documentation Documentation
  • Videos Videos

Licensing & Deployment

  • Proprietary Proprietary
  • Cloud Hosted Cloud Hosted
  • Web-Based Web-Based

Typical Customers

  • Self-Employed Self-Employed
  • Small-Business Small-Business
  • Midsize-Business Midsize-Business

Languages Supported

English

Industries

Apparel & Fashion, Food & Beverages, Leisure & Travel, Luxury Goods & Jewelry, Travel & Tourism

Customer Data Platform Features

  • Arrow Icon Personalization
  • Arrow Icon Campaign Management
  • Arrow Icon Customer Segmentation
  • Arrow Icon GDPR Compliance
  • Arrow Icon Behavioral Analytics
  • Arrow Icon Data Integration
  • Arrow Icon Predictive Modeling
  • Arrow Icon Customer Profiles
  • Arrow Icon Data Integration
  • Arrow Icon Data Visualization
  • Arrow Icon Activity Dashboard
  • Arrow Icon Data Quality Control
  • Arrow Icon Data Synchronization
  • Arrow Icon Master Data Management
  • Arrow Icon Data Migration
  • Arrow Icon Data Connectors
  • Arrow Icon Data Capture and Transfer
  • Arrow Icon Access Controls/Permissions
  • Arrow Icon Automatic Backup
  • Arrow Icon Customer Database
  • Arrow Icon Data Analysis Tools
  • Arrow Icon Data Security
  • Arrow Icon Information Governance
  • Arrow Icon Data Import/Export
  • Arrow Icon Multiple Data Sources
  • Arrow Icon Data Capture and Transfer
  • Arrow Icon Behavioral Analytics
  • Arrow Icon Audience Targeting
  • Arrow Icon CRM
  • Arrow Icon Data Visualization
  • Arrow Icon ROI Tracking
  • Arrow Icon Competitive Analysis
  • Arrow Icon Campaign Management
  • Arrow Icon Ad Network Integration
  • Arrow Icon Customer Journey Mapping

Customer Data Platform Pricing

Pricing Type

  • Pricing Type Per Feature

Preferred Currency

  • EUR (€) EUR (€)

Free Trial

  • NA

Free Version

  • NA

Payment Frequency

  • Monthly Subscription Monthly Subscription

Top Customer Data Platform Alternatives

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Adobe Real-Time CDP

Adobe Audience Manager

Salesforce Data Cloud

SAS Data Management

Customer Data Platform FAQs

Customer Data Platform (CDP) software enables businesses to unify customer data from multiple sources, creating a 360-degree view of each customer. This platform provides tools for data integration, segmentation, and real-time updates, allowing companies to track customer behavior and preferences accurately. CDP’s analytics deliver insights into customer journeys, engagement trends, and personalization opportunities, helping businesses refine their marketing strategies. Integration with CRM, marketing automation, and analytics tools supports a cohesive data-driven customer experience. Ideal for marketing teams, data analysts, and customer experience managers, a CDP enhances personalization, improves engagement, and supports targeted marketing initiatives.

  • No, Customer Data Platform does not offer a free version.

  • Yes, Customer Data Platform offers a free trial.

  • No, Credit Card details are not required for the Customer Data Platform trial.

  • Customer Data Platform supports the following payment frequencies:

    • Monthly Subscription

  • No, Customer Data Platform does not offer an API.

  • Customer Data Platform offers support with the following options:
    • Email , FAQs/Forum

  • Customer Data Platform offers training with the following options:
    • In-person , Live Online , Documentation , Videos

  • Customer Data Platform supports the following languages:
    • English

  • Following are the typical users of the Customer Data Platform:
    • Self-Employed , Small-Business , Midsize-Business

  • Customer Data Platform supports the following deployment:
    • Cloud Hosted

  • Customer Data Platform supports the following devices and operating systems:
    • Web-Based