Top Customer Data Platform Alternatives & Competitors

Finding the right software for your business can be challenging, and while Customer Data Platform is a popular choice, it may not be the perfect fit for everyone. If you're exploring Customer Data Platform alternatives, you're in the right place. We’ve compiled a list of the top competitors that offer similar features, pricing, and benefits. Compare the best alternatives to Customer Data Platform and discover the ideal solution tailored to your needs.

Customer Data Platform is also listed in these categories:

Popular Alternative Software

Lusha

Lusha

$36 Per month

Klaviyo

Klaviyo

$45 Per month

Segment

Segment

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All Competitors and Alternatives to Customer Data Platform

CustoCentrix is a customer relationship management (CRM) software that helps businesses improve customer engagement, enhance sales processes, and drive long-term customer loyalty. The platform offers a wide array of features designed to manage customer interactions, streamline sales workflows, and track key customer data in a single, centralized system. With tools for contact management, lead nurt... Read more about CustoCentrix

Free Trial

NA

Pricing Type

Contact Vendor

Location

Belgium

Customer.io is a powerful marketing automation software tailor-made for sending personalized messages at scale. It excels in segmenting audiences based on real-time data, ensuring each communication is highly relevant. The platform enables automated emails, push notifications, and SMS, allowing for diverse communication strategies. Its intuitive interface simplifies crafting targeted campaigns, wh... Read more about Customer.io

Free Trial

NA

Pricing Type

$100 Per month

Location

United States

DESelect is a powerful customer data platform (CDP) designed to help businesses optimize their data-driven marketing efforts. By consolidating customer data from multiple sources, DESelect creates a unified view of customer behavior, preferences, and interactions, enabling businesses to deliver personalized experiences across various touchpoints. The software allows users to segment their audience... Read more about DESelect

Free Trial

NA

Pricing Type

$750 Per month

Location

Belgium

DigitalRoute is a comprehensive Billing and Invoicing Software designed to streamline and automate the financial processes for businesses of all sizes. It offers a robust platform for creating, sending, and managing invoices, ensuring that billing is accurate, timely, and efficient. DigitalRoute features an intuitive interface that allows users to easily generate professional invoices using custom... Read more about DigitalRoute

Free Trial

Available

Pricing Type

Contact Vendor

Location

Sweden

Freshpaint is an intuitive data management software that helps businesses collect, organize, and analyze customer data to improve decision-making and drive growth. The platform provides a centralized location for storing and managing customer information, such as browsing behavior, purchase history, and interaction data, enabling businesses to create a comprehensive customer profile. Freshpaint in... Read more about Freshpaint

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Mediarithmics is a powerful data management software designed to help businesses effectively manage, analyze, and leverage their data to make informed decisions. The platform integrates with various data sources, including CRM systems, marketing platforms, and customer databases, to centralize all relevant data in one place. Mediarithmics uses advanced analytics and machine learning algorithms to ... Read more about Mediarithmics

Free Trial

NA

Pricing Type

$7000 Per user

Location

France

Ortto is a powerful email marketing software designed to help businesses create, manage, and optimize their email campaigns effortlessly. This platform offers a comprehensive suite of tools for designing visually appealing email templates, segmenting audiences, and tracking campaign performance. With its user-friendly interface, Ortto enables users to craft personalized email content that resonate... Read more about Ortto

Free Trial

Available

Pricing Type

$509 Per month

Location

Australia

Salesforce Data Cloud is a data management software that provides a unified platform for consolidating, managing, and analyzing customer data. Designed to enhance customer relationships, the software integrates data from multiple sources, offering a 360-degree view of customer interactions. Salesforce Data Cloud’s AI-powered tools enable predictive analytics, segmentation, and personalized marke... Read more about Salesforce Data Cloud

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

SAS Data Management is a comprehensive data management software solution designed to help organizations manage and utilize their data effectively. This platform offers a suite of tools for data integration, quality, governance, and analytics, enabling businesses to turn raw data into actionable insights. With SAS Data Management, users can automate data processes, cleanse data to ensure accuracy, ... Read more about SAS Data Management

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Segment is a powerful customer data platform (CDP) that helps businesses collect, unify, and manage customer data from various touchpoints. By centralizing customer data, Segment enables businesses to create a single, cohesive view of their customers, allowing for more personalized marketing and improved customer experiences. The platform integrates with numerous data sources, such as websites, mo... Read more about Segment

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Tealium Customer Data Hub is a comprehensive data management software designed to help organizations unify and manage their customer data effectively. This platform offers a suite of tools for data integration, governance, and analysis, enabling businesses to create a single view of the customer across various channels and touchpoints. With Tealium, users can seamlessly collect and integrate data ... Read more about Tealium Customer Data Hub

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

E-commerce Personalization Powered by AI

Bloomreach is a dynamic digital experience platform that revolutionizes online customer interactions. Its core strength lies in powerful AI, which personalizes web content and product recommendations, adapting to individual user behaviors. This software excels in search and merchandising, offering advanced tools that help businesses optimize their online stores for both visibility and conversion. ... Read more about Bloomreach

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Adobe Audience Manager is a powerful data management software that helps businesses create and manage customer segments for targeted marketing campaigns. This platform enables organizations to collect, organize, and analyze audience data from various sources, allowing marketers to understand their customers better. With Adobe Audience Manager, users can build detailed audience profiles based on de... Read more about Adobe Audience Manager

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Adobe Real-Time CDP (Customer Data Platform) is a powerful data management software designed to help organizations create a unified view of their customers. This platform integrates data from various sources, providing real-time insights into customer behavior and preferences. With features such as audience segmentation, personalized marketing automation, and analytics, Adobe Real-Time CDP enables... Read more about Adobe Real-Time CDP

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

FAQs About Customer Data Platform Alternatives

Some of the best alternatives to Customer Data Platform include Adobe Real-Time CDP, Adobe Audience Manager, Salesforce Data Cloud, SAS Data Management, Segment, Tealium Customer Data Hub, Bloomreach, Customer.io, Ortto, Mediarithmics, DigitalRoute, Freshpaint, CustoCentrix and DESelect. These alternatives offer similar features, better pricing, and more flexibility depending on your business needs.

There are various reasons why users look for alternatives to Customer Data Platform, such as pricing concerns, missing features, better integration options, or improved customer support. Exploring alternative solutions ensures that businesses find the best fit for their specific requirements.

Yes! Depending on the product, you may find:

  • Free Trial options like SAS Data Management, Segment, Ortto, DigitalRoute and Freshpaint (test premium features before subscribing).

These no-cost or low-cost alternatives can be ideal for startups and small businesses with budget constraints, but often come with feature limitations or usage caps. Always check each option’s details to ensure it fits your specific needs.

Small businesses looking for an easy-to-use and cost-effective alternative to Customer Data Platform can consider Adobe Real-Time CDP, Adobe Audience Manager, Salesforce Data Cloud, SAS Data Management, Segment, Tealium Customer Data Hub, Bloomreach, Customer.io, Ortto, Mediarithmics, DigitalRoute, Freshpaint, CustoCentrix and DESelect. These software options offer affordable pricing, simple setup, and essential business features tailored for growing teams.

Enterprises seeking a robust alternative to Customer Data Platform can explore Bloomreach and Customer.io. These platforms offer scalability, advanced automation, top-tier security, and enterprise-grade customer support to meet large-scale business needs.

Some of the best cloud-based alternatives to Customer Data Platform include Adobe Real-Time CDP, Adobe Audience Manager, Salesforce Data Cloud, SAS Data Management, Segment, Tealium Customer Data Hub, Bloomreach, Customer.io, Ortto, Mediarithmics, DigitalRoute, Freshpaint, CustoCentrix and DESelect. These platforms offer seamless remote access, real-time collaboration, automatic updates, and enhanced security for smooth software management.

Yes, most Customer Data Platform alternatives provide mobile apps for iOS and Android. Options like Tealium Customer Data Hub offer full-featured mobile applications that allow users to manage tasks, track progress, and collaborate on the go.

In conclusion, while Customer Data Platforms (CDPs) like Bloomreach, Customer.io, and Segment offer robust solutions for managing customer data, alternatives such as Tealium Customer Data Hub and Adobe Audience Manager also provide powerful capabilities tailored to specific business needs. Each platform, including SAS Data Management and Salesforce Data Cloud, presents unique features that cater to diverse marketing strategies and data integration requirements. Ultimately, the choice of a CDP should align with organizational goals, budget, and the desired level of data personalization, ensuring a seamless customer experience across all touchpoints.