With an annual growth rate of 18%, the SaaS market is booming, and most companies are moving towards cloud-based SaaS platforms.
SaaS technologies have created their own space in the IT world and made it easier to deliver the necessary features and functionality to end-users. The subscription model is widely prevalent among both large organizations and startups. Suffice to say that SaaS isn't going anywhere soon because of its affordability and agility.
As the demand for SaaS rises, so does the competition. Medium-sized and small businesses rarely get the chance to compete with large B2B SaaS companies owing to the lack of marketing expertise and resources.
For tackling problems faced by medium and small-sized SaaS businesses, B2B SaaS marketing agencies provide an all in one solution for all your marketing problems.
» What is a B2B Saas Marketing Agency?
B2B SaaS Marketing agency is the agency that helps Software-as-a-service business owners craft a data-driven SaaS marketing plan. The agency assists in customer acquisition, lead generation, drive sales, and help scale exponentially.
» What services do B2B SaaS marketing agencies offer?
The services offered by SaaS marketing agencies differ from agencies to agencies. But most of them provide essential services
• Lead Generation
• Customer Acquisition
• SEM and SEO
• Content Marketing
» What are the benefits of B2B SaaS Marketing Agencies?
SaaS business owners face various problems in marketing SaaS products. Most of them are well-versed in the business's technology department but do not have extensive knowledge or an in-house team for their marketing needs, and this is where the B2B SaaS marketing companies can help you.
Some of the challenges faced by SaaS businesses are:
• Google AdWords not working
• Organic search traffic taking too long
• Content marketing is not working
• CPC rates are too damn expensive
Years of expertise and experience give them a proven system which works in the real world instead of just paper. Hiring and training the in-house marketing employees can be time-consuming and expensive, with no guarantee for results. Established SaaS marketing agencies have experts that have proven marketing records and know what they are doing. It saves both time and cost as you don't need to train anyone or risk the chances of failure.
Below We Have Listed the Top B2B SaaS Marketing Agencies
NoGood is one of the top B2B SaaS marketing agencies based in NY, specializing in SaaS, eCommerce, and B2B industries. Unlike traditional agencies, NoGood follows a growth marketing strategy to help startups and businesses achieve the highest ROI by testing and optimizing marketing strategies. They have successfully grown Silicon Valley startups from hundreds to millions in revenue. TechCrunch verified them as the top growth marketing agency in the US. The NoGood agency helped CitiBank increase their leads by 82% and traffic by 143%. They have worked with top clients such as Nike, J&J, Amex, Amazon, WorkZone, Microsoft, Steer, and others.
2. Single Grain
Eric Sui bought Single Grain for only $2 in 2013. He transformed a failing digital marketing agency into a multi-million marketing powerhouse. By focusing on their client's software products, unique value proposition, and target market, Single Grain creates digital marketing strategies that are data-driven, tested, and have high ROI. Furthermore, they help clients in lowering user acquisition costs, simultaneously increasing their conversion rates. Single Grain team is an expert in Facebook, LinkedIn, Tiktok, Instagram, and podcast advertising. They are certified in top CRMs such as Hubstaff, Marketo, and others to integrate the client's lead systems with Single Grain easily.
Cobloom is your ultimate SaaS growth partner. They help SaaS companies address the biggest growth hurdles. They also offer SaaS pricing services because they think it is the biggest sales driver in SaaS products. CoBloom partnered with Hubspot in 2013 and has a proven record of partnering with SaaS business and has since helped many SaaS companies drive their growth using the automation platform. They have worked with brands like Cisco, Hotjar, medium, Autodesk, Pipedrive, Hubspot, and Questback.
Inturact is a Texas-based product-led growth agency that follows data-driven strategies to help B2B SaaS products scale quickly and effortlessly. They have worked with hundreds of companies and know what it takes to make successful software and what makes them fail. Simultaneously addressing the repetitive areas and organizing them to reduce the risks and help the business grow exponentially. Inturact follows a full spectrum of Saas marketing strategy by focusing on acquisition, activation, revenue, retention, and referrals.
Kalungi is the B2B SaaS marketing agency that provides a powerful blend of marketing strategies to help SaaS startups grow. Their teams of experts help their clients through three marketing maturity stages: Start, Scale, and Profits. They offer more than 40+ services from competitive research to customer journey mapping, persona research, and content creation for B2B SaaS clients. Furthermore, they provide specialized services according to the client's business needs. They have helped clients like Leadcrunch, Ascend Software, Fraxion, Clario, Clearwave to scale their B2B SaaS business to new heights.
SeeResponse is a B2B SaaS marketing agency that generates qualifying leads and accelerates software growth as a service business. SeeResponse, with their exceptional experience in B2B and SaaS industry, helps clients execute marketing tactics to get them quick traction, generate leads, and drive sales effortlessly. The agency provides its clients with a team of experts in various fields such as inbound marketing, SaaS content marketing, automation to create and implement effective SaaS growth marketing strategies for their business. They have worked with multiple SaaS companies such as Knack, Curacubby, Chain works to help scale their platforms.
Ironpaper is a specialized B2B growth agency. The New York-based agency focuses on the metrics that matter while discarding marketing fluff. Their work involves creating a SaaS marketing strategy, generating qualified leads, enabling sales, content marketing, and web design. Their mission is to provide an influencing strategy while performing agile execution. They focus only on the top three most important metrics to craft a process while maintaining a laser focus on the results. The Ironpaper had a 50+ team of specialists obsessed with improving business ROI by tracking results.
Klicker is a San Diego based marketing agency that was founded in 2015. Klicker's mission is to provide medium-sized and small businesses with the resources they need to succeed in the competitive online world. They have partnered with top brands such as Hubspot, Zapier, WordPress, Moz, Ahrefs, and others to provide cutting edge technology for their clients. Klicker has been named the top agency in San Diego for two consecutive years by Clutch, a B2B rating website.
Sevenatoms help clients meet their inbound marketing and lead generation goals. They have worked with brands like Integrify, USA Today, Bay Alarm Media. They offer four types of SaaS marketing packages to help suit your needs. SaaS outbound marketing, SaaS content marketing, SaaS marketing automation, and lead nurturing. Their team of experts will walk you through understanding your buyer persona and craft a strategy that resonates with it. Their PPC ads expert helps optimize PPC campaigns and design landing pages to keep the client's business thriving in a competitive landscape.
Elevation Marketing is a full-service B2B SaaS marketing agency based in Arizona, US. The agency specializes in many holistic strategies to help clients increase reach, generate leads, drive sales, and scale their business by measuring the outcomes. They help clients deliver exceptional results by setting up a unique approach to sales and marketing because they believe that every company has individual needs. The top brand's Elevation Marketing has worked with Amazon, Oracle, and RedHat. They also specialize in many industries other than B2B SaaS, such as Industrial manufacturing, agribusinesses, healthcare systems, and technology.
11. Xander Marketing
Established in 2009, Xander's marketing agency has worked with 150+ brands worldwide to help them with marketing. They are a full-service marketing agency with a focus only on SaaS products. They are flexible working with project-based and retainer clients and currently provide four different packages for various needs. The starter package offers essential marketing tools and is most suitable for new businesses with no experience in marketing SaaS. Their professional package allows the clients to switch initial traction and creates a strong, competitive, and permanent position in the industry. Their other packages- Fast growth and Dominator are most suitable for those needing aggressive marketing. Their top clients include Accordium, Kanbanize, Metis, Clean planner, and others.
HawkSEM is a full-service digital marketing agency based in Los Angeles, California. They specialize in B2B SaaS marketing. They offer Saas Paid Search, SaaS Content Marketing, SaaS Remarketing, and SaaS Performance display. The company created a unique ConversionIQ system that helps them focus on revenue and not just traffic. Their experienced marketing team helps brands transform their digital marketing and set a strong SEM and SEO foundation. They follow a set of strategies to help clients understand their target audience and increase the ROI. HawkSEM has served both Fortune500 and small SaaS business clients. Their top clients include Microsoft, Appdynamics, Chilipiper, DataDog, and others.
13. Odd Dog Media
Odd Dog is a full-service SaaS marketing agency with a strong technical background. The Seattle-based agency understands specialized SaaS products' know-how as they own the entire web developer business. They provide a potent mixture of data and creativity.
Their SaaS marketing consultant is directly capable of speaking to SaaS platforms' developers and system architects to understand the intricate details of their client’s business. They are focused on improving their client's marketing through impactful and straightforward solutions and help brands reach their full potential. The brands they have worked with include LiquidPlanner, Northwest Lien, and others.
Vajra is a digital marketing firm based in India. They have worked with global clients across the USA, UK, and other countries. Vajra brings to the table diverse expertise in SaaS marketing to help SaaS businesses and startups nurture their leads, acquire new customers, and retain the customers using their unique marketing strategies and tactics. Vajra team provides marketing, analytics, content, and social media for B2B SaaS businesses.
NorthCutt, based in Chicago, thrives on creating marketing strategies to help grow the SaaS business. They follow a proven process that includes consultation, assessment, onboarding, discovery, production, and reporting. Their SaaS marketing consultant will walk clients through the challenges their business faces and ask essential questions to provide solutions. Furthermore, they offer free assessment services to research the demand, positioning, and strategies for individual clients. NorthCutt has helped clients like Swift, Decorilla, Nexcess to grow and scale their businesses exponentially while grabbing their audience's attention.
» How to choose a B2B SaaS Marketing Agency?
› Know your needs first.
Goal setting is a vital part of marketing strategy. Why? You need to be able to look back at the last 12 months and see whether you could achieve the goal you set. Most likely, when you start working with an agency, they will need to know what your expectations are from them. For example, you want to increase the leads and ROI by 150% in 12 months.
The goal should follow a SMART framework:
Following the SMART framework will help you create a realistic and measurable SaaS marketing plan. Goal setting will help you maintain focus and achieve the targets promptly.
› Full service vs. Specialized
If you only need one or two specialized services such as PPC ads or SaaS content marketing, it makes sense to hire an agency specialized in them instead of hiring a full-service agency.
But if you don't have time and budget for an in-house marketing team, then the full-service SaaS marketing agency is the best choice. These agencies provide all the services from inbound and outbound marketing to audience research, advertising, SEO/SEM, lead generation, and many others.
› Budget (You get what you pay for)
It should go without saying that a great B2B SaaS Marketing company with top-level expertise and a proven track of results will charge higher. Aside from the primary service charges, there will be a secondary cost of running AdSense ads, maintaining the marketing tools, and other such things. Hence you should factor in all the costs for setting a budget.
The budget for hiring a B2B SaaS Marketing agency will highly depend on the types of goals.
For instance, if you're looking to increase your ROI in the next two years, you will have to factor in service costs for two years at once. In most cases, you won't be getting results overnight. It will take a long time before you start seeing results. Therefore, patience is the name of the game here.
If any agency charges cheap fees that are too good to be true, then run (literally!).
Chances are they are outsourcing the work to cheap freelancers, and this can put you at significant risk.
» Which marketing tools and what are their processes?
Ask which type of tools the agency uses for marketing activities and automation. If they use different tools from the ones you use in your business, the agency may need time to learn the tools you use, or you will have to pay for the extra tools and services they use.
Through experience, every agency creates a set of proven processes that have worked for them over time. For example, many of them will tell you to create a content strategy.
A genuine professional agency will know that the content strategy does not merely mean creating content and posting it. It involves gathering data such as keywords, competitor analysis, audience demographics, and interests.
› Experience and Proven track of results
If you are seeking professional help, you will want experts who know what they are doing. Before you hire an agency, doing some background research will help you see the agency's history and proven results.
Where to look for background research?
• Case studies can give you deep insights into how the said agency increased their clients' results.
• Most agency websites show testimonials from top clients.
• Reviews on authoritative websites like, SoftwareWorld, Upcity and Clutch.
• Previous clients and brands they worked with.
Doing quick research and asking the past client's experience with the services will provide deeper insights into the agency's work, and this will also help you stay away from the agencies that are all talks and no actions.
› Do they understand your business and products?
Nothing is worse than finding out that the agency you hired does not understand your business or product. Remember, it is your money you are putting down, and the agency should respect your choices. Always look for an agency that understands your problems and respects your preferences.
Wrapping it up
There are thousands of B2B SaaS marketing agencies around you. Choosing one that is the best fit can be a nerve-wracking and life-changing decision. We have provided you with a checklist of what you need to look for when hiring the B2B SaaS marketing agency for your SaaS business. Now you know how to hire an agency, it's time to choose the one that is the best fit and get a jumpstart.
Remember that SaaS marketing is on its own an entirely different marketing world due to the nature of SaaS products. SaaS products are subscription-based, and the business will generate profits only when the clients choose to stay with them for long. Hence it is vital that you select the SaaS startup marketing agency with experience with marketing SaaS products and understand the ins and outs of the SaaS industry.