Web Experimentation is an A/B testing software that enables businesses to test different versions of their website or app to improve user experience and increase conversions. The platform allows users to create experiments by segmenting audiences and testing variations of content, design, and functionality. With real-time analytics, Web Experimentation provides insights into user behavior, helping teams understand which elements are most effective in driving engagement. This software is particularly valuable for marketing, product, and UX teams seeking to optimize digital experiences based on data-driven decisions. For businesses focused on enhancing user interactions and boosting conversions, Web Experimentation provides a structured approach to experimentation and continuous improvement.
Optimizely
2010
United States
Proprietary
Split Testing
