Please tell us about yourself in the context of your software and give a brief intro to the software.
At komma,tec redaction, we have been at the forefront of the digital signage industry for nearly 20 years. As one of the top 5 providers of digital signage software in the DACH region, we are committed to delivering innovative and tailored solutions for businesses of all sizes.
Our premium software, Display Star, is designed to empower businesses with seamless digital communication tools. From digital door signs to interactive wayfinding systems and advertising displays, Display Star provides a versatile and user-friendly platform to enhance visibility, engagement, and efficiency.
What was the core reason behind developing this software?
The core reason behind developing Display Star was to address the growing need for dynamic and efficient communication in the modern business landscape. We wanted to create a solution that would allow organizations to replace static signage with interactive and customizable digital alternatives.
Our aim was to simplify the management of digital content across various devices while ensuring compatibility with a wide range of hardware. Display Star was developed to provide businesses with a scalable and flexible tool to enhance customer engagement, streamline internal communication, and improve operational efficiency.
How is your software different from other alternatives available in the market? How does it benefit your customers?
Unlike many alternatives in the market, Display Star is not a budget solution, but it stands out as a comprehensive, all-in-one software for digital signage. While other solutions may cater to specific needs, our software is unique in its compatibility with virtually all digital signage hardware, giving businesses unparalleled flexibility to integrate it seamlessly into their existing systems.
Display Star is designed to adapt to the evolving needs of organizations of all sizes and industries. Whether it’s scaling for a small business or supporting the complex demands of a multinational corporation, our software remains robust and versatile.
Another key differentiator is our commitment to continuous innovation. With regular updates, we ensure that our customers always have access to the latest features and advancements in the digital signage industry, empowering them to stay ahead in a competitive market.
By choosing Display Star, businesses invest in a reliable, scalable, and future-ready solution that offers long-term value and exceptional performance.
Which industries do you cover in general? Are there any specific industries that are more beneficial using your software?
Our software, Display Star, is designed to serve a diverse range of industries, enabling seamless digital communication and enhancing operational efficiency. The key industries we cater to include:
Public Sector: Deliver critical information in town halls, libraries, and other public institutions with ease.
Healthcare (Hospitals and Clinics): Streamline patient communication and visitor guidance with intuitive signage systems.
Museums: Provide engaging and interactive displays to enrich visitor experiences.
Industrial Sector: Enhance internal communication and operational efficiency with customized signage solutions.
Insurance: Modernize client interactions with dynamic displays and efficient communication tools.
Retail: Attract customers and increase sales with advertising displays and in-store promotions.
Financial Sector: Ensure clear and timely communication with clients through tailored displays.
Universities and Higher Education: Improve campus-wide communication with event displays, room management systems, and interactive signage.
Automotive Sector (Dealerships and Showrooms): Create impactful visual experiences in showrooms and service areas.
While our software is versatile enough to support any industry, sectors such as healthcare, retail, and the automotive industry particularly benefit from the adaptability and scalability of Display Star. Its compatibility with various hardware and its ability to handle complex signage networks make it an invaluable tool for organizations aiming to transform their communication strategies.
What are the core features of your software that make your product stand out in the competitive market?
The core features of Display Star include:
Cross-Device Compatibility: Seamlessly integrates with a variety of digital signage hardware.
User-Friendly Interface: Designed for ease of use, reducing the learning curve for teams.
Scalable Solutions: Supports businesses of all sizes, from small enterprises to multinational corporations.
Real-Time Updates: Allows instant content updates, ensuring timely communication.
Customizable Content: Enables businesses to tailor messages to their audience’s needs.
Security and Reliability: Built with robust security measures to ensure data protection.
These features ensure that Display Star not only meets the current needs of businesses but also helps them stay ahead in an ever-evolving digital landscape.
How do you justify the value of your software compared to its cost?
Our software, Display Star, offers exceptional value that goes beyond its cost. It is a comprehensive solution designed to address all digital signage needs, eliminating the need for multiple tools. Its adaptability, compatibility with various hardware, and regular updates ensure long-term reliability and scalability for businesses of all sizes.
Additionally, Display Star enhances operational efficiency, improves customer engagement, and reduces the complexity of content management, providing businesses with a strong return on investment. While it may not be the cheapest solution on the market, its premium quality and unmatched flexibility justify the cost.
How will you keep up with new technology and customer requirements?
Staying ahead of technological advancements and customer expectations is a key part of our development strategy. We actively monitor industry trends and gather valuable feedback from our users to address emerging needs and challenges effectively.
Our dedicated development team ensures that Display Star evolves in line with the latest innovations in digital signage. This includes adapting to new legal requirements, such as Germany's Barrierefreiheit (accessibility) laws, enhancing interactivity, and improving data analytics. Regular updates are a core component of our approach, enabling our customers to access state-of-the-art features while maintaining seamless compatibility with the latest hardware and software ecosystems.
Where will you see your software in the next 10 years, and what are your future plans for that?
Our future plans prioritize staying aligned with EU's data protection laws and addressing the unique requirements of the local market. We aim to enhance Display Star with incremental innovations, ensuring it remains a robust, reliable, and user-friendly solution tailored to the specific needs of businesses within this regulatory framework.
While broader trends like AI and IoT integration are reshaping the global digital signage landscape, we will approach such technologies carefully, ensuring that any advancements we incorporate align with data privacy standards and provide tangible value to our customers. Our focus will remain on delivering scalable, secure, and efficient solutions for the German and DACH markets.
What steps are you taking to adapt your product for a mobile-driven world?
We recognize the growing importance of a mobile-driven world and the increasing demand for managing digital solutions on-the-go. While our current mobile functionality is still limited, we are closely monitoring industry trends and customer needs to ensure that we align with these developments.
What are your efforts for maintaining software integrity and regulatory compliance?
Maintaining software integrity and ensuring compliance with regulatory standards are at the heart of our development process. In Germany, data protection and accessibility laws, such as Barrierefreiheit in 2025, set high standards that we consistently adhere to.
For example, we have developed barrier-free door signs (Barrierefreiheit Türschilder) as part of our product offering, ensuring that our solutions comply with accessibility regulations. These products make it easier for individuals with disabilities to interact with digital signage, aligning with legal requirements and promoting inclusivity in the market.
Our software, Display Star, undergoes regular audits to ensure data protection and security, and we continuously monitor changes in regulations to adapt as needed. By prioritizing compliance and innovation, we deliver solutions that meet both legal standards and customer expectations.
Could you explain how you create and sustain healthy relationships with your customers?
Building and maintaining strong relationships with our customers is a cornerstone of our business. We achieve this by offering exceptional customer service, actively listening to their feedback, and providing tailored solutions to meet their unique needs.
We prioritize transparency and open communication throughout the customer journey, ensuring that they feel supported and valued. For example, our Display Star software is regularly updated based on customer feedback, ensuring it continues to address their evolving requirements.
Additionally, we go beyond providing software by offering expert consultation and technical support, fostering a partnership rather than just a client-vendor relationship. This approach not only builds trust but also ensures long-term customer satisfaction and loyalty.
What is the biggest challenge that you have faced, and how did you overcome it to make your software successful?
Our biggest challenge has been tailoring our solutions to meet the unique requirements of each client. From custom design to specific programming needs, we work closely with our customers, ensuring that every aspect of their digital signage solution is aligned with their goals and expectations.
This process requires intensive collaboration and adaptability, which can be demanding, but it is also what sets us apart. By fostering tight cooperation and maintaining a customer-centric approach, we have built strong, lasting relationships with our clients. This dedication to personalized solutions has been instrumental in making Display Star a trusted and successful digital signage software.