Confido is a powerful trade promotion management (TPM) software that helps businesses in the retail and consumer goods sectors optimize their promotional campaigns. The platform streamlines the planning, execution, and analysis of trade promotions, ensuring that companies maximize return on investment (ROI) while minimizing waste. Confido offers tools for budgeting, forecasting, and tracking promotional spend, helping businesses stay within budget while achieving their marketing goals. The software allows users to design and implement various promotion types, such as discounts, rebates, and bundled offers, across multiple channels. Confido’s data analytics tools enable businesses to track the effectiveness of each promotion, analyze sales trends, and identify which promotions are driving the most customer engagement and revenue. The platform also integrates with ERP and CRM systems, providing a unified view of promotional performance across the supply chain. With Confido, businesses can make data-driven decisions, improve customer targeting, and increase the effectiveness of their trade promotions, ultimately driving higher sales and customer loyalty.
Confido
United States
Proprietary
Trade Agreement Management
