Marketing has come a long way, from word-of-mouth to AI-powered, automated operations. While consumer behavior has always fuelled marketing strategy, it has become the center-point of all marketing approaches today. Marketing has come a long way, from word-of-mouth to AI-powered, automated operations. Read More
Pricing your SaaS product is something you should do with keen attention to detail. A major reason for this is that you intend to generate revenue for your business to run effectively. Also, considering the amount of time and resources you invest. Read More
It’s easy to get excited about a new software development idea. But what is important to keep in mind is that only 10% of startups make it through their first year after launch. Among the most common reasons for their failure is the lack of product-market fit. Read More
Software development is a long-drawn process. Often, one of the two situations arises at the time of delivery: either the deadline goes by, the software isn’t ready, or the deadline is met, but the software is faulty and full of bugs. Read More
Pre-launch marketing is crucial for the success of your mobile app. Google and Apple have anywhere between 2.2 million and 4.75 million apps in their respective stores at any given time. If you plan on launching a successful app. Read More