Branding is a marketing technique that has been around for at least a couple of centuries. Although we didn’t have websites and apps back in the 1800s, logos on products, letterheads, newspaper ads, etc. were used to brand a business. Even those businesses of yore knew the importance of branding and how it helped them be successful. So, let’s take a page from their playbook, put the concept of branding into our millennia, and look … Continue reading "The Importance of Branding Mobile Apps"
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