Today, SaaS businesses face immense competition, especially given the increased similarity in offerings between many companies. Therefore, purely relying on a technological or service advantage may not always work in your favor. You need to think out of the box to scale your SaaS business, where a solid content marketing strategy comes into play.
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Let’s consider a SaaS business that sells e-commerce platforms for online stores like Shopify. They throw a marketing campaign to sell their platform without segmenting their audience. The results leave them disappointed. They achieved some conversions, but it wasn’t close to the target.
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Odoo ERP Development is still a preferred option for SMEs and various sectors. It has gained an even greater rate in recent years. Businesses seeking a comprehensive, all-in-one solution to handle their operations are best served by its modular structure, customization options, and user-friendly interface.
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More and more consumers turn to online shopping for convenience and competitive pricing. This makes eCommerce a vital aspect of the retail industry. To leverage the benefit of this trend, retailers are investing in eCommerce development services.
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Undoubtedly, GMB (Google my business) is a vital channel for lead generation. As many new companies are coming into local search engines, only having a Google browsing listing is not enough to generate leads. Business People must use all of Google my business’s tools to grow their business.
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