Help desk and customer service are often used interchangeably all around the world. However, contrary to popular belief, both are not the same. The help desk and customer service tools are designed to meet distinct requirements and achieve different goals. There is a stark difference in their purpose, usage. Read More
Businesses are rethinking their strategies. There is a forward shift in the way to attract customers and retain them. Relationships are running deeper, and the way to build a solid one is based on relevance and time.  Read More
The CRM software market is growing exponentially and is crucial for business success. It is expected to reach $49.6 billion by 2025 (Statista). CRM is core to business growth and helps businesses automate their processes. It will help drive personalized strategies and improve customer experiences. Read More
Traditionally, businesses stored their contacts using spreadsheets and filing cabinets. Imagine browsing through all the data on spreadsheets or, worse still, on handwritten documents. It would take you a while before you saw potential conversions.  Read More
Data іѕ thе backbone оf еvеrу business. Aѕ organizations continue tо collect аnd store vast amounts оf data, thеrе іѕ a growing nееd tо process аnd analyze іt tо derive actionable insights. But thе sheer amount оf data саn bе overwhelming, аnd figuring оut. Read More