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Branding is a marketing technique that has been around for at least a couple of centuries. Although we didn’t have websites and apps back in the 1800s, logos on products, letterheads, newspaper ads, etc. were used to brand a business. Even those businesses of yore knew the importance of branding and how it helped them be successful. So, let’s take a page from their playbook, put the concept of branding into our millennia, and look Read More
SaaS Content Marketing Efficiently
Software as a Service or SaaS is a concept that has evolved considerably during the last decade and it continues to develop. Basically, the term refers to a software or a software suite developed by a company and made available to their customers over the Internet, as a web-based application. Why is SaaS popular now, more than ever? There are two reasons for that. First, we have the speed of the Internet which has become Read More
A Guide to Data Breaches for Small Businesses
No company wants to experience the horrors of a data breach, but these can have particularly devastating consequences on a small business who doesn’t have the resources to bounce back. In fact, 60 percent of small businesses fail within six months of a cyber attack. In order to protect yourself and your company, you need to know exactly what the risks are, what you can do to prevent them, and how you can recover. Sources Read More
Event Management Apps
Event management app has become an event essential with attendees expecting some type of technology at events. Gone are the days of sticky notes, piles of papers and heavy excel sheets. Today, everyone is embracing technology such as event management apps to make their events better and streamline their work. Let us look at some of the ways in which an event management app makes event planning look less intimidating. » Streamline Planning and Event Read More
When it comes to your organization’s resources, your employees are definitely essential. This is why investing in their professional growth and development is always a safe bet. Using online training software to help employees become more knowledgeable and skillful is the best way to ensure both the short and long-term stability and growth of your organization. This especially applies in succession planning when you have to get the replacements ready for key positions. In this Read More